The Experience is King: Behind the Scenes with E&A
Another look into how we do things at JECP These days we're rocking some pretty nice gear, have a solid team, and stretching our...
- May 25, 2021
- 4 min
Performance: A Vastly Overlooked Element in Music Videos
Thinking about your music video with messaging in mind I'll be the first to admit that performance videos aren't the first to light me up...
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- Apr 23, 2021
- 4 min
Why Reputation Matters: Full Circle Moments
Our production with ZoneZero If you've been along for the ride with JECP for any amount of time, you've heard us preach the importance of...
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- Apr 10, 2021
- 6 min
Bouncing back from Creative Burnout
A look at the Softspoken Campaign We're going to dive into the Softspoken campaign we produced in 2020 and the obstacles and rewards we...
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- Feb 26, 2021
- 4 min
Music Videos are a waste of money: How to be more helpful for Artists
The Campaign Lives: Building projects with Volume The reality is that music videos are dead, artists don't need them, and producing music...
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- Oct 3, 2020
- 4 min
Story-Telling with Album Cycles
A deep dive into the Begotten Campaign (Inferious) entry no. 28 When we get asked about how we landed projects, the answer typically...
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- Sep 11, 2020
- 4 min
Don't Hire us for Video
seeing bands as brands entry no. 25 We're a music video company, right? We've produced over a hundred music videos, so on the surface,...
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- Aug 28, 2020
- 4 min
What is Pre-production?
providing clarity to an unseen stage of projects entry no. 23 It's easy to look at a final project and see it as great, but how did it...
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- Jul 31, 2020
- 4 min
Gossip Music Video
LDD case study: preparation meets execution entry no. 19 Every project we do feels like the next evolution in work. I think as creatives,...
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- Dec 14, 2019
- 9 min
Wrapping up the Decade
what we learned and where we're going in 2020 entry no. 18 In wrapping up the decade and leading into 2020, we wanted to take some time a...
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- Nov 30, 2019
- 3 min
Creating the flu
Feverwar case study: Permanent Fix music video entry no. 17 Long-time friends, Feverwar, trust us when it comes to our strategy,...
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- Nov 23, 2019
- 4 min
Shooting for SYFY
Fear Culture Case Study: It's all in the details entry no. 16 Phobia, became a project that birthed a new phase for JECP. The project was...
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- Mar 30, 2018
- 4 min
JUST A "SIMPLE" VIDEO
Sink the Ship "Out of Here" Case Study: Power of a Good Shot-list entry no. 15 Our approach to production, focused on how we can navigate...
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- Feb 24, 2018
- 4 min
Working with the C200
Dreamwalker "Essence" Music Video entry no. 14 At first glance this project is everything we try to imagine a project to be. Showcases...
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- Feb 10, 2018
- 3 min
BTS of Everything
The Creative Process for STS Everything Music Video entry no. 13 In pre-production, we decided to plan this project to be less about a...
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- Feb 3, 2018
- 2 min
Art of Color
using the color red to lead our art direction entry no. 12 This project was a mix of Post Modern's feelings about the track and our...
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- Jan 27, 2018
- 3 min
Expression meets Depression
midwest weather project entry no. 11 Expression of art meets depression. Many artists can relate with the experience of feeling a sense...
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- Nov 25, 2017
- 3 min
Life and Death
Finding art direction to symbolize deep meaning entry no. 09 When A Liar's Eyes initially discussed this project, they wanted to be sure...
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- Nov 18, 2017
- 3 min
Hardcore Meets Hip-hop
Borrowing inspiration from other genres entry no. 08 The approach of this project was to create a music video that had hardcore elements...
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- Oct 6, 2017
- 3 min
Stay Dark
Managing time and power entry no. 07 "Subjective Morality" is a heavy hitter track. From the start we knew the edit needed to carry an...
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