JECP

Most artist feel unclear about their investment and it's hard to give over their vision to another creator. Discovery Calls have been a part of our process since 2015, so both parties feel clear, confident and excited about the project. We aren't mind readers and you aren't video professionals (more than likely), so the discovery call lets us collaborate towards clear problems and solutions for your project.

These calls are to test the water, ensuring you like us and we like you, get a sense of the project you're envisioning and we guide you through a framework to make sure we gather enough information to present you options to work with us. It's not all or nothing.

Agenda

• Shared Stories

• Stakes

• Timeline

• Budget

• Partnership

• Expectations

Yes and this is such a common pain-point for artists. We've worked to reduce this, create flexibility and most importantly remove stress from collaborating. Our main focus is making art you are proud of and various payment plans have helped us support artists in enjoying the process.

The real nuts and bolts of it all is we offer a few different payment structures that work for all parties.

For projects under $4k we do a 50/50 Plan. 50% due upon signing with us and 50% due by production since all resources are front loaded and these projects cut fast.

Between $4k-$10k we run our traditional 25/50/25 Plan. 25% is due upon signing with us, an additional 50% is due by the production and the last 25% is due on a net 45 from the production date. This is where roughly 80% of our projects land through each year and is our most common plan.

In the $10k-$20k range we offer both 6-month and 9-month payment plans. 25% is due on signing a project and then it's 5 or 8 equal monthly payments and we schedule around the 50-75% mark of payment received.

$20k+ we offer a 12-Month payment plan. These breaks total campaign price into 12 equal payments. These are traditionally for campaign style projects with multi-film and larger volume. These campaigns are reserved for our existing clients only. We will never start here as we want creative trust and confidence before we ramp up the stakes. These campaigns become valuable once we have enough touch points to create more rhythm.

All invoicing is managed through Dubsado which creates payment portals and allows you to pay via PayPal, Square, Credit or Debt and a variety of other forms. It simplifies payment so we can stay focused on creating.

We love saving musicians money. It was where we began our journey. These days we do charge more than our counterparts if you look at the total cost, but the ROI and deliverables are the sweet spot and where we save artists money and create sustainability. It's all in the deliverables.

When we all gain clarity around the project it starts making more sense. For example rather than paying $5k for one video, it tends to make a lot more sense to increase a budget to $12k and batch produce 2 videos, shoot behind the scenes and use the budget to export teasers, stills, gifs and other various content so we can support three phases of release.

Pre-release and post release are more essential than the release day. Additionally we love a challenge. We've become a brand that does more than creative work, we develop your story points and organize schedules and resources to do what no other creative team can do. This is where the magic and long-term savings comes into play.

We've taken one single production for clients and shot them a years worth of content so they can start scheduling and planning, becoming proactive and get ahead with their marketing goals.

It all starts with a Discovery Call.

The best answer is earlier than you think. Reactive planning is the death of most bands. Basically once you start shaping some ideas for your project and getting a feel for what you want to do is a great time.

We work to make ideas possible, manage your release timeline and deliver accurately. A big part of the planning phase is timing. We want to make all of our artists feel loved through the process. Rushing crushes that feeling and adds stress.

Additionally, we can't accept every project these days. The past few years we've been working with roughly 10 artists a year and producing multiple projects per client vs. finding new project after new project. We usually have 2-4 open spots a year, so we are accepting new clients, but we have to make sure all things aligned before we bring a new artist into our roster.

A few variables come into play. It's project scope dependent, but something we go over in the discovery call and proposal phase of every project. It's important we meet expectations, but also have proper time to deliver consistent results. Our reputation is on the line.

Pre-Production

Post-Production

Ultimately we set this together to manage the payment schedule, resources and collections, team, talent and client schedules and other varied logistics!

Project to project we relentlessly over deliver. Our commitment is to help artists evolve and feel confident in marketing efforts. We see our work beyond a music video and more as a toolset for our artists to keep showing up for their fans.

So rather than thinking we need a music video we try to create a more campaign style det of deliverables project to project.

Lite Project

1 Music Video

1 Deliverable

Traditional MV Campaign

1 Music Video

2 Teasers

20 Stills

10 GIFs

33 Deliverables

High-Volume Campaign

2 Music Videos

3 Teasers per Video (6)

20 Stills per Video (40)

10 GIFs per Video (20)

6 Matching Promos

60+ BTS Photos

134 Deliverables

Custom Campaign

3-4 Music Videos

3 Teasers per Video (9-12)

1 Band Story Film or

20 + TikTok Style Micros

20 Stills per Video

10 GIFs per Video

12 Matching Promos

100+ BTS Photos + Video

200+ Deliverables

Yes, we call this birthing a project. We started getting inquiring for this exact process after we launched Post Modern back in 2015 and built a bunch of early success for the band. We love taking artists through this process and helping them launch with confidence. It's a ton of up front work and starts slow, but after launch things really fuel and we see huge transformations in our artists confidence. It's the best feelings for our team.