
JOSH EMERICK | Founder & Filmmaker
I make art and people call it filmmaking.
I tell stories about underdogs. Outliers. Artists. Leaders. People figuring themselves out, chasing a dream or challenging the norm.
My filmmaking is rooted in curiosity, emotion, and trust. I like ideas with heart, characters seeping vulnerability, and sets where everyone feels comfortable enough to bring something of themselves out.
I think like an editor, shoot like a cinematographer, and direct like a collaborator.
Good work is the bare minimum. How we get there matters most.
About Me
I grew up and still live in Zanesville, Ohio. I'm a husband to my high school sweetheart, dad to two boys, retired scene kid, book and podcast nerd, occasional runner, and someone who's probably spent too much of his life thinking about why people do the things they do.
That curiosity probably explains my filmmaking too.
My dad raised me to treat people like people. Don't look down on anyone. Don't put anyone on a pedestal. That stuck. I've always had a rebellious streak and tend to question systems that prioritize efficiency, scale, or appearances over the actual human experience.
I found filmmaking through skateboarding, metal shows, and an editing class, then got serious about it around 2011 through music videos. I understood those artists because I was surrounded by people chasing something that didn't necessarily make sense to everyone else. Over time, that grew into documentaries, brand storytelling, commercial work, and films about all kinds of people trying to build, change, or become something.
The business hasn't been a straight line either. I've been broke. I've burned out. Month-long stretches hating the business. I've been a shitty leader, been humbled, rebuilt, and spent years learning that getting better at filmmaking wasn't always the thing I needed.
What's been central through the years is my love for people.
That's still what drives the work today. I want to understand others, why this matters to them, and whether I genuinely give a damn about the story. I want sets to feel collaborative, safe, and fun. I want the people around me to feel ownership over what we're making.
I'm still ambitious about the work. I just don't want the pursuit of better work to come at the expense of the people making it.
I hope to leave behind art that mattered, a lot of great memories, and a creative community that's a little better because I was part of it.
HISTORY
2005-2011
2011-2017
2018
2018-2024
2024-Present
Falling in Love
Skateboarding, metal shows, editing classes, and making things before I knew enough to overthink them.
Getting serious
Music videos, paying clients, better filmmaking and plenty of lessons about how not to run a company.
Starting Over
Burned out, broke, and walked away for months. Came back and realized the part I missed wasn't the cameras. It was people.
The Biz Nerd
Learned as much about leadership, business, relationships and myself as I did filmmaking.
The Artist returns
Less chasing growth for growth's sake. More films, relationships and projects I actually want to give a damn about.
WANNA GO DEEPER?
I've been honored to share my story, knowledge, and viewpoints on several wonderful podcasts. Here are my three favorites. Maybe you're a podcast nerd like me ;)
Ep 363:
Grow Your Video Business Podcast
This episode we dive into building confidence, how to build your brand and the responsibility of showing up for your work. Going from a theorist to a practicer in marketing myself.
Ep 85:
What You Don't Hear Podcast
We talk all things life, partnership, launching a new video company, the power of kindness, why doing the hard things matter most and a very raw talk about rebuilding my marriage to my best friend.
We dive deep into the power of building strong relationships, building a deliverables system that got us a massive increase in revenue and just good vibes. Voted favorite episode of Season 2!

Resources & Freebies
Spend 3 hours a week with these episodes and change your life and mindset.
A few of the most impactful music videos to me and my creative taste.
My favorite gear to get started and trust you'll tell a better story.
A book nerd always has a book list, ever evolving.
Jam with us! Listen to our curated production playlist.
JECP made music videos from over the years with great clients, stories and memories.












