The Creative Process

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The Creative Process
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Apr 23
4 min

Why Reputation Matters: Full Circle Moments

Our production with ZoneZero If you've been along for the ride with JECP for any amount of time, you've heard us preach the importance of...

16 views

Apr 10
6 min

Bouncing back from Creative Burnout

A look at the Softspoken Campaign We're going to dive into the Softspoken campaign we produced in 2020 and the obstacles and rewards we...

13 views

Mar 31
8 min

Five Year Anniversary: Who Would Have Guessed?

A never stop improving mentality We passed a new milestone. It's been five years of being an official business on the books. While we've...

27 views

Feb 26
4 min

Music Videos are a waste of money: How to be more helpful for Artists

The Campaign Lives: Building projects with Volume The reality is that music videos are dead, artists don't need them, and producing music...

93 views

Jan 29
3 min

Pitching Better Projects

Properly diagnosing for smarter prescriptions entry no. 33 Pitching a great project is an art in itself, and the creative process is...

29 views

Jan 15
4 min

Why you Should Rent Your Gear

A blog about our production partner, Ohio HD entry no. 32 Over the years, I've learned how dangerous assumptions can be. Being direct,...

73 views

Dec 31, 2020
7 min

Surviving 2020

Being grateful, finding ourselves and highlighting our year entry no. 31 As I'm sure this year has been a whirlwind for many, we're most...

29 views

Dec 17, 2020
3 min

Why Big Ideas Aren't Exciting

Sustainability: a key to mutual growth entry no. 30 Go big or go home. Sounds cool, hypes you up, but honestly hasn't been a focus or...

63 views

Oct 17, 2020
5 min

Not All Labels Suck

why the LMTF project was so rewarding for us entry no. 29 We get asked a lot why we don't work with labels all that often. There are many...

7 views

Oct 3, 2020
4 min

Story-Telling with Album Cycles

A deep dive into the Begotten Campaign (Inferious) entry no. 28 When we get asked about how we landed projects, the answer typically...

4 views

Sep 26, 2020
3 min

The Value of Relationships

a strong client relationship turns to alignment entry no. 27 I think all of us creatives who offer a service find ourselves thinking...

5 views

Sep 19, 2020
6 min

FOUR TIPS FOR PRE-PRODUCTION

nothing beats being prepared for a project entry no. 26 For many years I dreamed about having $10k, $50k, or even $100k project budgets....

12 views

Sep 12, 2020
4 min

Don't Hire us for Video

seeing bands as brands entry no. 25 We're a music video company, right? We've produced over a hundred music videos, so on the surface,...

16 views

Sep 5, 2020
3 min

Trust Evolves Creators

The Dreamwalker "Forever Adrift" project entry no. 24 As a company that's produced several music videos, we find ourselves doing a lot of...

3 views

Aug 29, 2020
4 min

What is Pre-production?

providing clarity to an unseen stage of projects entry no. 23 It's easy to look at a final project and see it as great, but how did it...

6 views

Aug 22, 2020
4 min

Video with a Designer Approach

using limiters to maximize creativity entry no. 22 I've always found limiters to be beneficial in creating projects. The name itself gets...

1 view

Aug 15, 2020
4 min

Art of the Invoice

building a repeatable process to earn trust entry no. 21 THE PROBLEM As creatives, I think we've all felt anxiety or burned attempting...

15 views

Aug 8, 2020
3 min

NYA Project Lighting Breakdown

a how-to in the lighting department entry no. 20 Music videos come in many shapes and forms. Honestly, it’s one of the most creative and...

0 views

Aug 1, 2020
4 min

Gossip Music Video

LDD case study: preparation meets execution entry no. 19 Every project we do feels like the next evolution in work. I think as creatives,...

0 views

Dec 14, 2019
9 min

Wrapping up the Decade

what we learned and where we're going in 2020 entry no. 18 In wrapping up the decade and leading into 2020, we wanted to take some time a...

1 view

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