Another look into how we do things at JECP These days we're rocking some pretty nice gear, have a solid team, and stretching our creativity further than I ever imagined. None of this is our selling point, though. I remember early on being questioned on what camera and resolution we would film in or elaborating on what lighting we would rent. I still love gear and find it essential in executing our creative treatments, but I also know it doesn't communicate our value. Our valu

Thinking about your music video with messaging in mind I'll be the first to admit that performance videos aren't the first to light me up creatively. As a cinematographer, the cool factor comes from the b-roll or story mostly that we utilize to make our social feeds and demo reel look "fire." but I believe there is an art to the performance video. I see it's of significant importance for brand building and crucial to growing artists. Most artists write songs with meaning, as

Our production with ZoneZero If you've been along for the ride with JECP for any amount of time, you've heard us preach the importance of relationships (Impact of Relationships Blog HERE). This isn't just some random buzzword focus for our marketing. It's a huge core value and stems back from our origination as a brand. We are a people-focused company internally and externally, understanding that the best relationships allow for more trust and long-term quality building. This

A look at the Softspoken Campaign We're going to dive into the Softspoken campaign we produced in 2020 and the obstacles and rewards we found in the project. Producing music videos are a lot of fun and a ton of hard work, and over time we start feeling pretty drain. Being on the grind, sometimes with tight budgets and big ideas, you realize it can be difficult to bear. Inevitably you hit walls and start burning out for one reason or another. Leading up to the Softspoken proje

Being grateful, finding ourselves and highlighting our year entry no. 31 As I'm sure this year has been a whirlwind for many, we're most grateful we survived, and sometimes that's enough. This isn't the first, or the last time we'll face hardship, but what helps us push forward is ingesting the information and deciding what to do with it. 2020 had plenty of small to large setbacks, but we were lucky enough to still grow along the way. Being a creative is so much more than jus

what we learned and where we're going in 2020 entry no. 18 In wrapping up the decade and leading into 2020, we wanted to take some time a reflect on what this year has been for us. This year has been full of learning, transitions, and focusing ideas for who we are and what we aspire to accomplish in the future. Our work didn’t drastically change, but its purpose became clear and focused this year. ​ In short, we are here to create the best experiences possible for our artists