The Value of Relationships
a strong client relationship turns to alignment entry no. 27 I think all of us creatives who offer a service find ourselves thinking about financial opportunities and how that impacts creativity. Still, looking back over the years, we've realized what impacts creative outcomes are how aligned we are with our clients. In short, this approach is valuing the relationship we build together more than the ticket value of a project. Not to neglect how much money is available, but we