a strong client relationship turns to alignment entry no. 27 I think all of us creatives who offer a service find ourselves thinking about financial opportunities and how that impacts creativity. Still, looking back over the years, we've realized what impacts creative outcomes are how aligned we are with our clients. In short, this approach is valuing the relationship we build together more than the ticket value of a project. Not to neglect how much money is available, but we

nothing beats being prepared for a project entry no. 26 For many years I dreamed about having $10k, $50k, or even $100k project budgets. It's exciting to think about the creative things we could do with bigger budgets. Money grants us the ability to solve a lot of problems, but it also increases the stakes. What if, when I get one of those opportunities, I'm not prepared to handle it or worse, I get one, and it doesn't look any different than what I've already done. Maybe th

providing clarity to an unseen stage of projects entry no. 23 It's easy to look at a final project and see it as great, but how did it get there? As video producers, we understand how easy it is for our clients to get excited about and value our work on set. Clients get excited about this stage because they physically see the work and can validate the money they are investing in us. I think we need to be working to show more work in other aspects of projects like pre-producti

building a repeatable process to earn trust entry no. 21 THE PROBLEM As creatives, I think we've all felt anxiety or burned attempting collecting payments from clients. It's easy to complain and blame the client, but what if we're in our own way? Prepare for a very dry, non-creative discussion, but I think it contains tons of value. It's time collecting payments works for us instead of against us. The reality is most creatives are wired to create, and collecting payment is fa

a how-to in the lighting department entry no. 20 Music videos come in many shapes and forms. Honestly, it’s one of the most creative and unlimited formats of film. You typically have a few minutes to communicate some sort of idea, feeling and establish character. This allows them to be less linear, highlight the best visual aspects and often times be more effective with limited budgets. NYA was directed our way by a past client and friend. She did her research before even con

what we learned and where we're going in 2020 entry no. 18 In wrapping up the decade and leading into 2020, we wanted to take some time a reflect on what this year has been for us. This year has been full of learning, transitions, and focusing ideas for who we are and what we aspire to accomplish in the future. Our work didn’t drastically change, but its purpose became clear and focused this year. ​ In short, we are here to create the best experiences possible for our artists