why the LMTF project was so rewarding for us entry no. 29 We get asked a lot why we don't work with labels all that often. There are many reasons, but the most prominent is that the alignment of values rarely exists. We value personal relationships, and for some reason, this never seems to be prioritized with labels. Truthfully it feels like a race to the bottom with money as the primary focus. We get it, you're a business, but for us, it's crucial to create work that feels e