A deep dive into the Begotten Campaign (Inferious) entry no. 28 When we get asked about how we landed projects, the answer typically reverts to relationship in some way. The quality of work is essential, but it's not the key to gaining new projects. New projects come when we leave clients with a good enough impression to either repeat business with us or refer us to the next client. That's how Inferious came to be. ​ Inferious is a south-western Ohio Death metal band we've ha

seeing bands as brands entry no. 25 We're a music video company, right? We've produced over a hundred music videos, so on the surface, you'd probably say yes; however, that's not why bands hire us. At first, it's typically "hey, we need a music video, and we were recommended your way." From here, we give intro's and decide if we're a good fit or not, but a band shouldn't be hiring us to make a video. Why? Video doesn't solve the problems of a band. Strategy does. ​ The proble