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VANS
Character Case Study

I AM THE COACH ft. JOSH EMERICK

(WRITING A NEW PLAYBOOK)

prepared by

Josh Emerick​

PRODUCTION OVERVIEW

This film is a character piece focused on the spirit of skateboarding and how that's evolved into a filmmaking career for Josh. It mixes a rebellious spirit with family values and seeing things differently, challenging the norm.

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This isn't meant to be a product-based film heavily featuring Vans; it's more about capturing their 'Off The Wall' Spirit through my story and inserting the brand into the story organically. Character first, product second.

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In short, we have a brand story film featuring Josh's philosophy and all the things that inspire it or are its outcomes.

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I'd rather make creative geniuses than be the creative genius.
-THE PHILOSOPHY

APPROACH

We will give this a documentary feel but with a loose script that keeps the edit under control and powerful. We will stylize the interview with intentional lighting, a strong wide A-cam, a tighter B-cam, and a creative C-cam, implementing soft filtration, streak filters, and prisms where it makes sense.

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The script is focused on a story, callbacks, and foreshadowing that can marry all elements of a holistic life that encompasses Josh as a person and multi-faceted.

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This will be between 3 and 5 minutes long and filled with more pauses and a b-roll that helps flesh out the story while feeling stylized throughout.

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LOCATIONS & CAPTURE

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THE STUDIO

  • Interview Capture (Moody)

  • TV Capture - Staged

  • Meeting/Fake

  • Workshopping ideas

  • Video Portraits

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JOSH'S HOME

  • Family time

  • Kids playing

  • Skatepark

  • Garage/load out/organize

  • Family walk

  • Sitting with Jess

  • Cooking Dinner together

  • Tag/Friends

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DAILY TRAIL (House)

  • Running

  • Resting

  • Running with kids

  • Park Play

  • Walking

  • Writing (phone)

  • tieing shoes

  • Morning/evening

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BLACKHAND TRAIL

  • Pushing myself - Morning

  • Water scenes

  • Collapse -drone top down/wide

  • Driving - in car

  • Checking times

  • Tieing shoes

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ON SET

  • Behind-the-scenes footage

  • Some on TV - old

  • Projects we love

  • Faked on set focused on attire/shoes more

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HOME OFFICE

  • Editing timeline

  • Coaching/Meeting

  • Writing - physical/digital

  • Details - books, shoes, art, family

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LOCATIONS & CAPTURE

  • Running vans

  • Checker casual vans

  • Black high tops (on set)

  • V High Tops - Family

  • Shoe rack

  • Vans swag? Shirt, shorts, hat?

  • Editing project

  • Fake on-set project

  • Behind the scenes footage

  • Old skate footage (YT & DVDs)

  • Old TV - at the office

  • Favorite books

'off the wall'
is a state of mind” 

focused on thinking differently and being a true individual

The Script [Shot like an interview]

 

Filmmaking… it's a unique career. 

 

You have to want it, almost conquer it, because if not, it'll conquer you. You see the people of the world differently.

 

What makes it hard is the fact that you can be technically sound, have all the tools and know all the people, but if you don't understand story, characters and emotion none of it matters. 

 

Most people think of the stereotype: the creative genius. 

 

That's honestly a rarity. 

 

It's a lot of moving pieces, strengths and weaknesses, acceptance and growth, and a little luck.

 

The truth is, anybody can be a filmmaker. It takes work.

 

For me, I struggle with ideas. I'm more of an executor. I get shit done. 

 

I've always seen myself as an average guy who's willing to outwork any challenge. 

 

Remove the obstacles. 

 

I credit a lot of that to my upbringing. 

 

I grew up in a small town in Ohio. Zanesville. It's home for me. 

 

We didn't have a lot of money, but my parents instilled hard work in me from the jump.

Values of loving others, helping, and doing the right thing. 

 

When I found skateboarding, it took my life over. 

 

I loved skateboarding and really any individual sports. It's you vs. you.

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Improvement.

Dedication.

Frustration.

Progress.

Growth. 

 

It was my obsession, and it led me to filmmaking.

 

Back in my day, I was good, never great, but it let me make friends, see creativity in the world, and most importantly, sparked my interest in cameras. I loved shooting and editing those demo tapes.

 

The thing about skateboarding is everyone can be trying the same thing and getting a different result. Filmmaking is the same way. There's natural rebellion in both.

 

It's an artform.

The craft.

 

I've always liked challenging the norm. I credit that to skateboarding. It's influenced everything. At the same time I love rules. 

 

I guess it's more like writing my own playbook. 

 

With time, skateboarding faded, but the spirit didn't. As a filmmaker I found a ton of resistance getting started.

 

So I made my own path. 

 

The industry seemed broken, fixed in mindset, and cared more about positions and hierarchy than helping others and telling stories. 

 

I love people. My playbook had that at the top.

 

Encouraging.

Challenging.

Developing others.

 

Let’s try something new together. Growing together.

 

Two heads are better than one.

 

With time, my family values mixed with my rebellious spirit. This is where my philosophy was born.

 

I'd rather make creative geniuses than be the creative genius. 

 

I've told a ton of great stories, made beautiful films, and won awards, but it's not my why. 

 

Filmmaking is a team sport. My drive is to encourage those around me, make meaningful art, and capture memories with friends. 

 

I'm the coach. 

 

But who inspires, motivates, and lifts the coach up?

 

Imagery: (people, books, art, running, family)

 

The thing is, if you don't have a purpose, it's all for nothing. Filmmaking will beat you if you let it. It's relentless like that.

 

Working with the right people, towards the right purpose is the only way.

 

At least in my experience. 

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our process

HOW WE DO WHAT WE DO

PROJECT TIMELINE

REFERENCE FILMS

THE CREW

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CLIENT'S WHO INVEST IN JECP

 

We are honored to work with talented artists & brands, serve great experiences, and make ideas possible.  In working with us, you grow our small business, continue our operations, provide freelancers jobs, help serve our vendors, and allow our footprint on your journey.

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We love our work, appreciate the clients who trust us and want to keep moving this business onward.

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Thanks,

- Josh

WHY JECP?

"They excel at so many things; it's almost scary.

The amount of planning they put into every project is unmatched.

It's comforting to see how much they care about the project

and how every single detail is thought out well before the shoot date."

Sean Divine

FEAR CULTURE

"It was a fantastic experience to trust JECP and let them take our idea and

make it into something incredible. From the start, Josh and Ross helped to discuss our vision, goals, and ideas

for the video, which was new for us.

Honestly, it can be terrifying to hand over your project to someone else and trust that they "get it," but it turned out to be our best-received video to date."

CHRIS WEATHINGTON

SOFTSPOKEN

"The amount of content that we got to go with our music video was what sold me,

which took our release to the next level.

The coaching on set helped break us out of our shells and give our best performance.

The JECP guys are fantastic, and I recommend you every chance I get."

Alejandro Guerrero

THE WORLD I KNEW

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