JECP

TWIRL BRIDAL

Brand Care Package [Signature]

 

What I love most about service-based businesses is that they’re often sitting on so much potential, just by focusing on what makes them uniquely them.

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Twirl Bridal is a wedding dress company known for giving brides an unforgettable experience. From the moment you walk in, you can feel their passion, care, and attention to detail. When we first connected, the conversation started around creating a single brand story film. But after our initial workshop, it became clear there was an even bigger opportunity to help Twirl strengthen its entire brand presence.

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Together, we mapped out a campaign that would serve multiple layers of their marketing, from storytelling to systems.

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Here’s what we created:

• A brand story film centered on the heart of who they are.

• Four social ad cuts from that story film for use across social and Ads.

• Three client testimonial films, each focused on a different aspect of the Twirl experience, travel, priority, and overall experience.

• Six additional ad variations were built from those testimonials.

• 60+ microfilms capturing FAQs, team culture, and values, plus an onboarding film for future employees.

 

All of this was filmed in just two days. The content was then used for over a year, fueling Twirl’s social media, email marketing, website design, and paid ad campaigns.

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Beyond the results, this project was just a joy. The Twirl team cared deeply about their people and process, and that passion made it easy to translate their heart into film. Together, we didn’t just make content, we built a system that helps their brand story reach more people, more often, with the same authenticity they bring to every bride they serve.