JECP

THE FEARS

Album Care Package [Ongoing Project]

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What I love most about projects like Big Heavy is how much heart and collaboration can shape every layer of the story. Nate, the singer and songwriter behind The Fears, has poured himself into this album, through writing, performing, hand-drawing the artwork, and shaping the visuals. Our work together has been about translating that depth into a cohesive content strategy.

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This project is still in progress. Here’s what we’ve created so far:

• Two polished music videos (with two more to come) that capture the album’s themes of loss, love, regret, and fear.

• Two visual one-takes borrow elements from the music videos for additional storytelling and social content.

• Live set footage covering six songs, producing six cutdowns and a full live performance edit.

• Documentary content captures the story under the surface of the album, tying all the content together.

• Micro content strategy pulling clips from the doc, live set, and music videos to build ongoing engagement across social platforms.

 

Each element is designed to connect and build on the others. Our proven story sculpting process is playing a massive role in this. Music videos feed into the documentary, visual one-takes echo elements of the videos, and live performances tie the story together in real time. The approach ensures that every piece, big or small, works together to tell the album’s story with impact.

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Working on this campaign has been a joy because it’s collaborative at every step. Nate’s vision, combined with a layered content strategy, allows us to slowly reveal the story in a way that’s intentional, cohesive, and deeply personal. There’s more to come, but the foundation is already strong, and the story is unfolding exactly the way it should.

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We're expected to have all the assets for this album completed and released by late 2026.