JECP

REST IS RUST | BRANDED MINI DOC

Rest is Rust is a lifestyle clothing brand built around something much bigger than running. At the center is Matt Link and his story of pushing forward, creating something meaningful, and helping others do the same.

​

We spent time getting underneath the brand to understand Matt, why he started it, and what he wanted it to become. The result is part branded documentary and part personal film. Something that can introduce people to Rest is Rust, but also remind Matt why he's doing it in the first place.

​

We built the film as a central piece to launch the brand and website, then created content from it to keep the story moving. Website backgrounds, social cuts, and the main film all work together to introduce Rest is Rust from different angles, giving Matt a library of content he can use across different seasons of the brand and his own life.

​

After watching it, Matt told us the film made him want to be better at everything he was doing. Friends told him it brought them to tears and made them want to go run.

​

That's the kind of work we're always chasing. Not just something that explains a brand, but something personal enough to make the people behind it feel something too, and useful enough to keep working long after the first launch.

MORE FROM THE PROJECT