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COWGIRL HUSTLE
Founders Film

A brand born from grit, defiance, and finding your voice.

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This founder’s film helped launch Cowgirl Hustle, a bold, unapologetic apparel brand from Lacie Evans. Built in partnership, this story captures more than a business origin; it’s about reclaiming confidence, embracing visibility, and becoming the role model she once needed.

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Crafted with heart, humor, and purpose, this piece gave Lacie a platform she could believe in and the momentum to build something bigger than merch.

PROJECT DETAILS

Client: Cowgirl Hustle

Crew Size: Small (4)

Total Time: 200hrs

Package: Brand Film Signature

Style: Mini-Doc & Founders film

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PRODUCTION

Director: Noah Hines

Co-Director, Editor & DP: Josh Emerick

AC & Grip: Sean Divine

PA & BTS: Phillip Elliot

Gear Rentals: Powered by OHD Studios

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They helped me build a brand
I could believe in.

"Working with JECP gave me more than a video; 
It gave me the confidence to launch
Cowgirl Hustle with purpose.
They treated it like a passion project, not a paycheck."
Lacie Evans, Cowgirl Hustle

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