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BREWDOG X HELLCAT COLLABORATION
Brand Storytelling

This project started with a story, not just about beer, but belief. We partnered with BrewDog to capture the ethos behind their Hellcat collaboration with rock legend Bruce Dickinson.

 

Our docu-style storytelling elevated this launch beyond hype, building trust and sparking real connection.

This video wasn’t just a feature, it became a blueprint. After the success of earlier story-driven pieces like Ghost Walker, BrewDog saw a spike in online sales and secured 25+ new beer collabs, proving the power of story over spectacle.

PROJECT DETAILS

Client: Emma Sears & Matty McClelland of BrewDog

Crew Size: Small (3)

Total Time: 120hrs

Package: Brand Film Signature

Style: Docu-style/Intentional Lighting

PRODUCTION

Ross Theisen: Director

Josh Emerick: Producer, Sr Editor & DP

Trevor O'Neal: Grip & Gaffer

Brandon Streeter: Jr Editor

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They helped us turn video
into a creative catalyst.

Working with JECP made video
feel like a trusted tool, not just a task.
Their storytelling approach helped BrewDog unlock new opportunities, attract iconic collaborators, and turn content into connection.

Emma Sears, BrewDog Creative Director

OTHER PROJECTS

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