JECP

FITONEFOUR | BRAND STORYTELLING

FitOneFour already had something most brands spend years trying to create: a strong culture. Our job has been helping Ryan and his team find different ways to show it.

​

Across four campaigns, we've told that story through the owner, trainers, and members. We've created brand films, trainer profiles, testimonials, commercials, and a library of 100+ smaller thought-leadership films that gave their social team something useful between the larger campaigns.

​

The relationship works because FitOneFour is part of the process. Ryan co-produces alongside us, organizing trainers, members, and schedules while we focus on the storytelling and production. That collaboration lets us accomplish a lot in a few production days without overcomplicating the process.

​

Each campaign has built on the last. Instead of constantly starting over, we've built a growing library that shows what FitOneFour feels like through the people who make it.