Treating every release like an
episode in a series, not just a music video.
DUSKHAVEN | WORLD BUILDING
Duskhaven wanted more than a collection of music videos. Together, we built a larger world around the band with connected characters, locations, lore, and stories that unfold across each release.
Over more than a year, we've built that world across four music videos so far, ranging from larger narrative productions to smaller bottle episodes. Each reveals another piece of the story while laying the groundwork for what's still to come.
MORE FROM THE PROJECT
2+
years developing story
4
music videos
1
connected world
HOW THIS WAS POSSIBLE
A project like this takes more than showing up with cameras.
We started by developing a lore bible around Duskhaven as a place. We created characters, locations, themes, an opposing army, and even a language for the villain. That gave us a foundation to treat each music video more like an episode of a limited series than another version of the same visual idea.
It also gave us flexibility. Some stories needed bigger crews, unique locations, props, and heavier production. Others could work like bottle episodes, using fewer resources while still introducing characters, foreshadowing what's coming, and moving the larger story forward.
The band became a huge part of making that possible. Chandler stepped in as a co-producer, helping build props, find locations, and bring pieces of the band members' real lives into the story. We handled the larger production, crew, and creative while building the world together.
That collaboration has continued beyond our shoots. The band has invested in their own tools and started creating content themselves, giving the world room to keep growing between the larger productions.
We didn't just make four music videos. We built somewhere for the next one to come from.