Rethinking content gave their team more to work with.
DONALDSON HEALTH | CONTENT PARTNERSHIP
Our ongoing partnership with Donaldson Health goes beyond producing Season 2 of Asking for a Friend. We work alongside their internal creative team to strengthen the storytelling, improve production, and help their existing content go further.
That has meant everything from optimizing the podcast equipment and production process to coaching conversations, tightening episodes, and developing the show into something that feels closer to a TV series than a traditional podcast. Around it, we've created social content, repurposed their existing library, and produced ads for Instagram, YouTube, and CTV.
Together, these pieces do more than fill a content calendar. They help Donaldson Health build trust with people before they're ready to book by answering questions, making complex topics easier to understand, and showing the depth of their expertise.
They also give the internal team more to build from, creating material that can support social, SEO, landing pages, blog content, and other resources throughout the patient journey.
As Donaldson Health continues to grow beyond plastic surgery into aesthetics and functional medicine, our role continues to evolve. Sometimes we're producing. Sometimes we're editing, coaching, or helping solve a creative problem. The goal is simply to be useful and make the entire content system better.
MORE WORK
