"Josh literally crushed
the assignment!"
THE B LAB
Brand Launch Campaign​​
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The coaching space is crowded, and credibility is confusing. Getting the story, substance, and heart of what Keri does right wasn’t optional; it was a must.
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For years, I've admired Keri's business-savvy, heart-first approach. So when it came time to build The B Lab, it was naturally collaborative. We focused on humanizing her experience, showing the work and thought process, not just packaging a polished framework. Over six months, we built a launch foundation for 2026 and long-term clarity and evolution. This was built together.
Project Highlights
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92 delivered assets (49 primary pieces)
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1 Brand Film + social cutdowns
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30+ human-focused Q&As
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5 walk-and-talk thought leadership videos
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6 high-energy hype edits
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Website + social launch content (3–6 month runway)
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180 hours engaged
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MORE FROM THE PROJECT
"Josh made telling our story easy and exciting. He’s creative, professional, and acts
as an extension of our team.
That's rare!”
— Keri, The B Lab
PROJECT DETAILS
Client: The B Lab
Crew Size: Small (1-2)
Total Time: (~200 hours)
Project Type: Brand Care Package (Essential)
Style: Brand Storytelling / Strategy / Content / Web assets
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PRODUCTION
Josh Emerick: Creative Director, DP, Editor
Keri Croft: Creative Director & Co-Producer
Kate Schroeder: Script Supervision & Copywriter
Ross Theisen: Photography
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