3-PART VIDEO CAMPAIGN
Josh Emerick + Ross Theisen
David & Yung Mosh Team,
Our main objective is to craft a 3-part MV campaign to support upcoming release campaigns while establishing a working relationship between Yung Mosh and JECP. As much as we want this music video to be beautiful, we want to earn trust and form a long-term partnership.
Below we have listed a few options to review and tune back into us for scheduling, questions, or concerns. We're eager for you to dig in and review!
3- PART FILM CREATIVE OVERVIEW
This proposal is focused on a more long-term storytelling focus with YM and starting a new chapter. Rather than erasing what exists I want this campaign to evolve what is already working. From my previous experience, TWIK brought high energy, charisma, and swagger. We believe the biggest missing piece was connective tools beyond the live element and this campaign is designed to think more about how we make the band's performance have more flavor and storytelling with a niche toward metaverse and crypto markets via our conversation.
Typically we would have time to listen and become more familiar with the tracks previous to the proposal process so this will remain more focused on connecting films, strategy, and how we can design the production based on information we have available.
With these three films, we see a progression and dynamic to follow. All three films should embody similarly or match color theory and be consistent with artwork or themes with existing or created content, making YM feel more immersive. Additionally, we feel the first release should still center the band as the core players, keeping true to the band's energy and fashion, but using lighting/set/animation to elevate this performance. We would like to implement smaller elements of b-roll and imagery that are creating metaphoric and literal connection points/energy transmissions to tie into crypto and VR feelings of people escaping for connection.
In our second film, we would like to dial back the amount the band is in and rely more on the talent and visuals from the previous films foreshadowing to create more of a story and sense of purpose for the band's existence and further this digital, neon, VR world as eye candy for a viewer. We are open to how this film communicates connection as hopeful and optimistic or hopeless and pessimistic. These details can be refined, but the core pieces and whatnot can remain.
The third film can follow a more similar trajectory to the first bookending the films with it back to its roots of YM being people, who play their music well, have heart, and potentially doing some emphasis on set building/unique settings to make this feel like a more next-level performance video, much like you see in better rap/hip-hop artists.
HOW & WHY
This tactical approach is to maximize the budget for actors, and locations, set design, and give YM a $100k campaign for a fraction of that cost, but also batch produce so it's done and can be scheduled and released so the YM team can be proactive vs reactive.
Stylistically we feel we can create our own version of VR since this is so new. We want to borrow from the Tron vibes with vibrant yet dark imagery, create practical and interesting props and make this as much about great lighting as it feels like a unique world YM is creating for their fan base.
Verbal Inspirations: Energetic, Trending fashion, Vibrant/Dark, Metaverse/Crypto, connective.
PROPOSAL ONE | This proposal represents a high-level, well-coordinated, and planned production conducted over a weekend utilizing our partnership at Ohio HD from LED wall to studio and bringing a full team to pair with YM for the three-part music video series all in one shot. Delivered with a full campaign ranging from music videos, teasers, GIFs, stills, BTS, and matching promos to support each release diversely.
PROPOSAL TWO | This proposal still supports three music videos and most of proposal One's deliverables excluding the extra bells and whistles, meaning the team is stripped, the production budget is more simplistic but the heart of YM is still there. This campaign included the 3 music videos, 2 matching teasers, some GIFs, and stills, but is designed to be more streamlined with a smaller crew, managing fewer deliverables.
PROPOSAL THREE | This proposal only supports a single music video at OHD studio implementing the main studio and LED wall, really to build trust between team YM and JECP. This has less to manage but we want to create a cohesive campaign supporting a strong single.
HOW WE DO,
WHAT WE DO
THE JECP WAY
By being consistent, persistent, and dependable, while treating people as people we will deliver great experiences for both our clients and team,
showcasing JECP as an example of great leadership in creativity, business practices, and community building,
ultimately leading to return customers, great word of mouth,
and earning a positive reputation for
care for our craft, service, and industry.
We work with artists and freelancers who embody these values,
as it ensures forward progress, creative outcomes,
and a culture of learners.
While providing a service has created a business,
in each aspect, we strive to create a personal and human feeling
to make all of this fun and approachable.
Our main goal is for these projects to establish a relationship over a transaction, and if we truly succeed,
we create a transformation in our artists.
Our leadership embodies "asking why" and embracing the exciting and challenging conversations that drive relationships forward.
Understanding our partner's needs is our foundation. We remain open-minded to ensure people's viewpoints are heard, cultivating the best projects consistently.
There's a lack of accountability, ethics, and gatekeeping within the music industry.
We do honest work with clear intentions; ethics are king in our decision-making.
We believe this leads to personal trust and the healthiest work setting, community, and vulnerability.
We partner with those who value a focus on growth, sustainability, and proactive momentum.
These efforts make for win-win-win scenarios, celebrating success together. The success of each artist and creative supports the success of the next. We make each play one at a time, realizing the long game takes a group effort by our team and our clients.
Every project takes a similar approach to create success. The biggest factor is staying clear and transparent in communication. Both parties want a project to work smoothly. We aim to reduce stress and answer questions, so we are in the most creative production mindset. Pre-production requires syncing everyone’s schedules, securing gear, locations, and freelancers, as well as preparing wardrobe, MU, and props. We run a tight ship with to-do’s for all parties and that’s how we deliver such consistent projects and experiences for our clients. Our ask is that clients respect the process and help us gather information and confirm along the way. Let’s make it a win-win scenario.
See each package for a specific breakdown of contents and differentiation. We have more than one way to engage and each proposal comes with varying deliverables that can impact your release campaign.
3 Music Videos
3 Teaser per video
7+ Stylized Promos
65+ BTS Photo set
3 Music Videos
2 Teasers per video
9+ Stills per video
6+ GIF’s per video
1 Music Video
3 Teasers per video
9+ Stills per video
6+ GIF’s per video
A LITTLE ABOUT WORKING WITH US
Ross Theisen | Director + Art
Josh Emerick | DP/Producer/Editor
Noah Hines | Cam Op/AC
TBD | LED Wall Operator
Trevor O'Neal | Grip + Gaffer
TBD | Swing Lighting/BTS
TBD | Production Assistant
PRE-PRODUCTION | 10-21 DAYS
PRODUCTION | 1-2 DAYs
POST-PRODUCTION | 18-54 HOURS
DELIVERY | 30-65 DAYS
We felt this was a great example showcasing how interesting a project on the LED wall can be with practical effects vs VFX which can become costly to drag a post timeline out. This film is pretty simplistic and doesn't have as much polish as we would create for a true music video, but it still communicates potential.
We wanted to share this film for two reasons. Budget wise this film relies on the band to look fantastic and energetic which is a huge piece of what I know YM can bring to the table. In the three-part series, we feel utilizing practical lighting and letting YM loose to showcase their fashion and energy is exactly what a live fan base can fall in love with. We can practically influence the creative through lighting or potentially pre-created animations via Projector or LED wall.
HIGH-LEVEL 3-mv CAMPAIGN
WEEKEND PRODUCTION | 3 MV'S
FULL SCOPE PRODUCTION @ OHD
THREE MUSIC VIDEOS + TRADITIONAL DELIVERABLES
BEHIND THE SCENES, MATCHING PROMOS
STANDARD PRICING $37,378
6- PAY INSTALLMENT BREAKDOWN
$6909 Deposit DUE on contract
$4145 5-MONTHLY INSTALLMENTS
$20,729 DUE BEFORE WE MOVE INTO PRODUCTION
stripped 3-mv CAMPAIGN
WEEKEND PRODUCTION | 3 MV'S
STREAMLINED PRODUCTION @ OHD
THREE MUSIC VIDEOS + TRADITIONAL DELIVERABLES
BEHIND THE SCENES, MATCHING PROMOS
STANDARD PRICING $27,327
6- PAY INSTALLMENT BREAKDOWN
$5072 Deposit DUE on contract
$3043 5-MONTHLY INSTALLMENTS
$15,216 DUE BEFORE WE MOVE INTO PRODUCTION
single mv CAMPAIGN
1 DAY PRODUCTION | 1 MV
LITE TEAM + RENTALS
ONE MUSIC VIDEO + TRADITIONAL DELIVERABLES
STANDARD PRICING $11,663
PAYMENT BREAKDOWN 25/50/25
$2072 Deposit DUE on contract
$4145 Due to Production
$2072 Due to NET 30 OF PRODUCTION
We see this as a bridge to finally building a healthy relationship with Yung Mosh + Co. The artists we work with are driven and care for their futures and see JECP as a partner in creative decisions. We want to evolve our artists and give a pro-level treatment in return for trust in the creative process.
We are gifting pre-production and partial post-production costs, leaving only production-related costs untouched as we can't shift industry rates and labor hours. The discounts in each quote are reflected in these areas.
review. decide. Sign.
Take some time to look the full proposal over together, ask questions, and on our next call, we can dig into the nitty-gritty. We can decide which option suits you best and draw up the invoice, contract, and other paperwork needed to make it official during this call.
Once we have an agreement, we officially enter pre-production, setting dates, securing locations, props, gear, team, and all the small things in between.
Please let us know if you have any additional questions or concerns. We are eager to build something special for Yung Mosh and hope for one of these sticks!
PRODUCER | DP
"They excel at so many things; it's almost scary.
The amount of planning they put into every project is unmatched.
It's comforting to see how much they care about the project
and how every single detail is thought out well before the shoot date."
— Sean Divine, Guitar
INVEST IN JECP
JECP is honored to work with talented artists, serve great experiences,
and make ideas possible.
In working with us, you grow our small business,
continue our operations, provide freelancers jobs, help serve our vendors,
and allow our footprint on your musical journey.
We love the work we do, appreciate the artists who trust us, and want to keep moving this business onward.
- Josh & Ross
This Agreement is entered into between J. Emerick Cinema & Photo, LLC(“PRODUCER”), and (“CLIENT”). Client and Producer may also hereinafter be referred to as “Party” or the “Parties”, as applicable. 01: Producer confirms they have the know-how and professional expertise to film and edit the video(s). 02: Client agrees to pay for the services to be performed by Producer and within agreed terms and payment schedule selected together. 03: The parties desire to enter into a business relationship to be governed by the terms and conditions set forth herein the creative treatment. 05: In consideration of the mutual promises set forth herein, the sufficiency of which is hereby acknowledged, the parties agree as follows: SUBJECT OF THE AGREEMENT. Client has provided Producer with instructions for a video to be filmed and edited by the Producer. The Parties have agreed that Producer will film and edit the Video. SCHEDULE AND SERVICES. Producer will film the Videos on agreed upon date via both parties; and deliver its first cut of the Videos within 28 days past production day (unless agreed upon special conditions). Client is entitled to two revisions in accordance with the Post-Production Schedule determined by Producer. Any delay in delivery of revisionary notes will delay Final Delivery. Producer will deliver the final cut of the Videos by 45 days after last production date. If Client changes the final delivery date for any reason, additional costs will be incurred that are to be determined by Producer. The Producer will deliver final files by 45-60 days after the final production date. Final files supplied by the Producer are strictly the final exports of the video and high-resolution frames (Amount TBD) pulled from the video as requested by the Client. The Producer grants Client Global usage rights with no limitations for perpetuity as it related to the final files supplied. Final Files do not include project raw footage, project files, project assets, software, hardware, etc. as those files are proprietary property that belongs to the Producer unless agreed upon in the proposal. Those can be purchased for a separate agreed-upon rate if the client so wishes. FEES AND PAYMENT TERMS. The total estimated cost of the chosen proposal. The estimate is based on the instructions provided by Client to Producer. The estimate includes, but is not limited to, expenses for the following items: all production and post-production costs, equipment, contractors, transportation, location, as well as usage as defined in creative treatment. In accepting the estimate, and in consideration of Producer’s services in connection with the Video, Client is hereby agreeing to pay Producer to the selected proposals payment schedule and set that together. Notwithstanding the foregoing, Producer will be paid for any additional production expenses incurred. Producer will be paid for any additional production expenses incurred as it relates to Overtime including but not limited to costs relating to location, contractors, equipment, transportation, insurance etc. Overtime is based on a 10-hour day including but not limited to work performed on and off set and during the post-production process in addition to work performed on weekends and holidays. If Client cancels the production of the Video, Client shall pay to Producer any costs reasonably incurred by Producer prior to the cancellation of the Video within five (5) days after invoice, provided Producer provides Client proof of such costs (e.g. invoices, etc.). In addition, a non-refundable cancellation fee of 25% of the total agreed upon project budget reflected in this agreement is to be paid to the Producer immediately upon official cancellation of the project. If at any time, Client desires to make any changes or variations from the script(s) or storyboard(s) in the Specified Media(s) or from any material or work in progress, and such changes result in additional costs to Producer, Producer agrees to notify the Client of the amount before any such additional costs are incurred and Producer shall proceed only after receiving approval (written or oral) from Authorized Representative, approval by Client shall be binding and incorporated into the terms of this Agreement. Reimbursement for such additional costs shall be payable in accordance with the terms of this Agreement for final payment. Any additional costs incurred by the Producer due to adverse weather conditions or other similarly unforeseen and uncontrollable factors, shall be paid by Client. INTELLECTUAL PROPERTY RIGHTS. Client shall own the final Video. Client shall ensure all proper likeness rights are obtained from anyone in the Video. Producer retains the right to use the Video for promotional purposes. Except as otherwise provided herein, Client owns all rights, title and interest in and to the media(s) which are the subject of this Agreement, including all copyrights therein. Client grants Producer an exclusive, worldwide, sublicenseable, transferable, royalty free license to all media clips produced during the course of the contracted work as it relates to Producer’s promotional use. INDEPENDENT CONTRACTOR. It is understood that Producer’s status under this Agreement is that of an independent contractor and that all persons engaged by Producer in performing its obligations shall not be deemed employees of Client. LIABILITY. Producer shall ensure that Video and all footage produced by Producer complies with the laws of Ohio and does not infringe any intellectual property rights (including copyright) or any other rights of third parties. TERMINATION OF AGREEMENT. This Agreement shall be effective from the date signed for a period of one year, unless sooner terminated by either party in accordance with the terms and conditions of this Agreement. This Agreement is terminable by either party at any time, with or without cause, effective upon notice to the other party. If Producer exercises its right to terminate the Agreement, any obligation it may otherwise have under this Agreement shall cease immediately, except that Producer shall be obligated to compensate Client for work performed up to the time of termination. If Client exercises its right to terminate the Agreement, a non-refundable cancellation fee of 25% of the total agreed upon project budget reflected in this agreement is to be paid to the Producer immediately upon official cancellation of the project. This cancellation fee will be in addition to any production expenses incurred up until the agreed upon cancellation including but not limited to last minute crew and associated labor and vendor cancellation fees etc. After the cancellation fee and incurred production expenses are paid to Producer in full, any obligation Client may otherwise have under this Agreement shall cease immediately. CONTINUING OBLIGATIONS OF CLIENT. All provisions of this Agreement relating to the protection of Producer’s Confidential Information, Non-Solicitation and Non-Competition, Limitation of Liability, Indemnification, and Dispute resolution, shall survive expiration or termination of this Agreement for any reason. INSURANCE. Producer agrees that at all times during the filming of the Video it will maintain at least $1 Million dollars in general liability insurance. ADDITIONAL PROVISIONS. ARBITRATION. Any dispute arising out of or relating to this Agreement, or any breach thereof, shall be resolved by binding arbitration in Zanesville, OH in accordance with the Arbitration Rules of the American Arbitration Association then in effect, and judgment on the award rendered by the arbitrator(s) may be entered in any court of competent jurisdiction. All costs and expenses, including attorney’s fees, relating to the resolution of any such dispute shall be borne by the party incurring such costs and expenses. Notwithstanding their promise to arbitrate all disputes, the Parties acknowledge that either of them may seek emergency or temporary injunctive relief, but absolutely no other relief, in any court of competent jurisdiction. All other disputes, claims and remedies shall be settled by arbitration. INDEMNITY. CLIENT AGREES TO DEFEND, INDEMNIFY, AND HOLD PRODUCER, AND ITS OFFICERS, EMPLOYEES, AGENTS, REPRESENTATIVES, SUCCESSORS, AND ASSIGNS, HARMLESS FROM ANY AND ALL LOSSES, CLAIMS, LIABILITIES, COSTS, JUDGMENTS AND EXPENSES (INCLUDING BUT NOT LIMITED TO REASONABLE ATTORNEY’S FEES), WHETHER IN TORT, CONTRACT, OR OTHERWISE, ARISING OUT OF THE PERFORMANCE OF CLIENT’S WORK, WHETHER CAUSED BY PRODUCER’S ALLEGED OR ACTUAL NEGLIGENCE OR OTHERWISE. LIMITATION OF LIABILITY. In no event shall Producer be liable to client for any indirect, incidental, consequential or punitive damages, or for loss of profits, revenue or data, whether in an action in contract, tort, strict liability, or otherwise, even if Client advises Producer of the possibility of those damages. Producer’s liability on any claim for any loss or damage arising out of or in connection with or resulting from this shall in no case exceed the value of the services provided by Client under this Agreement, as defined above. Producer shall not be liable for any penalties of any kind. Any action against Producer for any alleged breach under this Agreement must be filed within one (1) year after such action accrues and all rights of Client to initiate any action arising from this Agreement will terminate one (1) year after accrual. CLIENT’S REMEDY. Client’s remedy, if any, for any breach of this Agreement shall be solely in damages and Client shall look solely to Producer for recovery of such damages. Client waives and relinquishes any right Client may otherwise have to obtain injunctive or equitable relief. Client shall have no remedy for any loss, which may incur by reason of work performed by Client. INTERPRETATION. Whenever possible, each provision of this Agreement shall be interpreted in such manner as to be effective and valid under applicable law. BINDING EFFECT. This Agreement shall be binding upon, and inure to the benefit of, the successors, executors, heirs, representatives, administrators and permitted assigns of the parties hereto. Client shall have no right to (a) assign this Agreement, by operation of law or otherwise; or (b) subcontract or otherwise delegate the performance of the Services without Producer’s prior written consent which may be withheld as Producer determines in its sole discretion. Any such purported assignment shall be void. NO WAIVER. Failure of any party to this Agreement to exercise any rights shall not constitute a waiver of those rights. ENFORCEABILITY. If one or more of the provisions of this Agreement shall be held unenforceable, it shall not affect the enforceability of the other provisions. SERVIBILITIY. If any provision of this Agreement shall be found invalid or unenforceable, the remainder of this Agreement shall be interpreted so as best to reasonably affect the intent of the parties. ENTIRE AGREEMENT. This Agreement constitutes the entire understanding and agreement of the parties with respect to its subject matter and supersedes all prior and contemporaneous agreements or understandings, inducements or conditions, express or implied, written or oral, between the parties. AGENCY. Client is not Producer’s agent or representative and has no authority to bind or commit Producer to any agreements or other obligations. AMENDMENT AND WAIVERS. Any term or provision of this Agreement may be amended, and the observance of any term of this Agreement may be waived, only by a writing signed by the party to be bound. The waiver by a party of any breach or default in performance shall not be deemed to constitute a waiver of any other or succeeding breach or default. The failure of any party to enforce any of the provisions hereof shall not be construed to be a waiver of the right of such party thereafter to enforce such provisions. TIME. Contractor agrees that time is of the essence in this Agreement PROFESSIONAL RESPONSIBILITY. Nothing in this Agreement shall be construed to interfere with or otherwise affect the rendering of your services in accordance with your independent and professional judgment. You shall perform your services substantially in accordance with generally accepted practices and principles of your trade. NOTICIES. Any notice, demand, or request with respect to this Agreement shall be in writing and shall be effective only if it is delivered by personal service, by air courier with receipt of delivery, or mailed, certified mail, return receipt requested, postage prepaid, to the address set forth below. Such communications shall be effective when they are received by the addressee; but if sent by certified mail in the manner set forth above, they shall be effective five (5) days after being deposited in the mail. Any party may change its address for such communications by giving notice to the other party in conformity with this section.