jecp

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the modern prey

MULT-FILM ALBUM CAMPAIGN

prepared by

Josh Emerick & Ross Theisen

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HI tmp TEAM,

Our main objective is to build a project that supports the upcoming album release, strengthening The Modern Prey's visual identity. This multi-film support campaign is designed to create several touch-points through content creation, legitimize what already is in place, and have more engagement opportunities. The strategy is tactical and practical, building within a budget, yet keeping consistency in mind, not in a body of content to release and that content having harmony and cohesiveness.

OVERVIEW

We’ve built a proposal with three options, so you can best decide how JECP and TMP start a relationship together. Each option is designed for Run to be the lead project and fuller options, including song of choice and supporting Visual aides for the other tracks through visualizer (stream videos). We have the project focused on the art direction and visual styles to start with Run and then to borrow and build from this film, so the visuals with this album match and appear TMP to have hired a team of art directors. This approach will help long-term and short-term, encouraging your audience to perceive each piece of content as on-brand.

 

An idea to keep close to mind is that it's better to build a bridge than an island. The island may be exciting and flashy; however, is it sustainable or on-brand. Keeping budget in mind and future endeavors, we want to play into strong production practices, like lighting, movement, and set design to add production value while reducing overhead costs. This will let us engage in a fuller project and set you guys up for continued work without taking a step backward in quality.

In terms of Creative, the focus will be creating characters and environments that look interesting and professional, allowing us to focus on the most important marketing piece, the band, but giving some life and meaning with simple ideas that can be more openly interpreted. The biggest obstacle in establishing a project is focusing on the important pieces, and for us, it comes back to the band and makes the faces familiar for the fan-base.

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CREATIVE

RUN

This will be our primary focus for the full album campaign and all proposals. This film we will bring a fire element to the band with an outdoor performance, with a more professional band arrangement and high-energy band shots. The balance will be about a 50/50 ratio of the band to the story.

We want to bring to life two characters for the story and go more in symbolism than literal. We see a character trying to run from his problems in a wooded setting, dressed in older-style clothing to feel less modern. At some point, we want to see the character fall/trip and land into a void, symbolizing his mind/thoughts. Here we will introduce a female character who feels innocent and the man facing the fears. The female character will extend vines from herself to latch onto the lead (attachment). The character breaks free and re-enters the real world, feeling set free. This is the baseline creative.

The art-direction focus will be on earth tones and fire, feeling real, until inside the void. Here we want to build a more monochromatic feeling and embrace isolation and a touch of blue. These colors and elements can bridge into the other supportive films easily for cohesiveness. 

 

ADDITIONAL MUSIC VIDEO

The second music video option is a choice for the TMP team, but we are open to adding input. This video's format would fit into a heavier emphasis on band performance, sprinkled with creative b-roll. The goal really is focused on strong band performances, interesting lighting, and a b-roll element that matches the message but doesn't take attention away from the band as a marketing piece.

From an execution standpoint and matching with Run, we would pull inspiration from color to some degree and build lighting to feel like a strong visual trick. We would encourage a track that has a variety of dynamics to mix up that mood in lighting from low to high key and implement in slow motion elements. This would also be a case where we would want the band to have a touch of extra attention to personal art-direction, potentially though make-up, attire, set design, or a combination of all three, to make this feel like a next-level band performance.

Example: Juggernaut - Dressing in worn clothes, holes, make-up under eyes to seem worn down, distressed hair and maybe playing into some wires or something attached to you as you play, so it feels like you guys aren't in control/something is pulling the life force from you. This requires some theatrics from yourselves but adds that pro-layer.

 

VISUALIZER/STREAMS + PROMOS

In addition to the main music videos, we have PROPOSAL ONE designed to achieve a full campaign for TMP with added promos session and matching visualizer (2) from the MV sets to add content to the full album cycle. 

 

Our general thoughts are to build a visualizer based on the witch character in juggernaut to match with Whispers as the visualizer and then to borrow the earth elements like the vines and the things from the wondering character in Run and to craft into a visualizer for Evolution and bring in some element of eyes being covered (blind to problems). These are general ideas we have hashed, but are open to feedback and refinement depending on which package makes the most sense for The Modern Prey brand.

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HOW WE DO,

WHAT WE DO

PROCESS

Every project takes a similar approach to create success. The biggest factor is staying clear and transparent in communication. Both parties want a project to work smoothly. We aim to reduce stress and answer questions, so we are in the most creative production mindset. Pre-production requires syncing everyone’s schedules, securing gear, locations, and freelancers, as well as preparing wardrobe, MU, and props. We run a tight ship with to-do’s for all parties and that’s how we deliver such consistent projects and experiences for our clients. Our ask is that clients respect the process and help us gather information and confirm along the way.  Let’s make it a win-win scenario.

CAMERA DETAILS

We love camera systems that pack a punch, move the day along with little hesitation and look beautiful. This project has a few variations that we feel the RED Scarlet 5k system will handle best. Being able to switch between 24fps for performances at the standard motion to 48fps for talent and b-roll as well as 120fps for super slow motion all while staying in 4k resolution makes this the camera of choice.

 

Pairing this with wireless video to the monitor will keep the day moving fast. We're either going to add anamorphic lensing or filtration for the flaring and softness in examples for a top tier cinematic feel.

LIGHTING

We are keeping the lighting kit simple, lightweight, and packaged for travel. This will keep the project moving fast, allow more creative control, and let everyone work comfortably. 

SHOOT DAY

We run our sets on a clean and fast time frame. We ask that clients be respectful of the schedule, but understanding that perfection can take time. Work with us, and we will all create the best project. We try to stay on schedule while being open to ideas that can make the project its best.

POST PRODUCTION

Internally we work through our rough cut to a fine cut for clients to fast track a single set of revisions. We can prioritize one piece over the other into a list we work down. 30-60 days turnaround time with one round of revisions. Bills at $100/hr with additional revisions.

DELIVERABLES

See each package for a specific breakdown of contents and differentiation. The list below is a general approach for base-level JECP projects.

 

  • 1 Music Video

  • 2-3 Teasers

  • Stills

  • GIF’s

  • Behind the Scenes

A PEEK BEHIND THE SCENES

LOGISTICS

PRODUCTION TEAM

Ross Theisen | Art Director + Director + Photographer

Josh Emerick | Producer + DP + Sr Editor/Colorist

TBD | MUA

Noah Hines | Camera Operator + Media Management + Jr Editor

Trevor O’Neil | Grip + Gaff

TBD | Production Assistant + BTS Photo + Video

PROJECT TIMELINE

PRE-PRODUCTION | 2-8 WEEKS

PRODUCTION | 1-2.5 DAYS

POST-PRODUCTION | 33-77 HOURS

DELIVERY | 30-60 DAYS

MOOD BOARD

This film showcases a unique arrangement for the band in a circular direction, plus unique circular motion. Not so much the lighting or location, but we would want to bring this vision to TMP for a more pro-looking execution, pairing with woods, fire, and strong lighting for RUN.

This film is a good example of character creation, smart use of color, and focusing on energy to make a high-level music video. 

This film references the supportive videos, leaning toward Juggernaut and Whispers to feed into toxic relationships and self-narrative being toxic and not real.

INVESTMENT

PROPOSAL ONE

FULL CAMPAIGN | FULL ALBUM CYCLE CAMPAIGN 

FILMS, PHOTO + CONTENT CAMPAIGN

WEEKEND PRODUCTION

FULL TEAM (7-9)

CAMERA, LIGHTING + MOTION RENTALS

MATCHING PROMO PHOTOGRAPHY

2 MUSIC VIDEOS

2 STREAM FILMS/VISUALIZERS

73 HRS OF POST PRODUCTION

DESIGN CAMPAIGN BLOOM FOR RELEASE

 

$23,531 FULL RATE

$14,450 NEW CLIENT RATE

PAYMENT BREAKDOWN Retainer

$3,612.50 Deposit DUE on contract

$2,709.38 Monthly @ 4-month retainer

NOTE: Production begins on Pay #4 ($10,500)

PROPOSAL TWO

TRAD CAMPAIGN

TWO FILM + LITE PROMO + TRADITIONAL CONTENT CAMPAIGN

1.5 DAY PRODUCTION

MID-TIER TEAM (4-6)

SINGLE MEMBER FILMS

CAMERA, LIGHTING + MOTION RENTALS

TRADITIONAL DELIVERABLES

44 HRS OF POST PRODUCTION

 

$11,656 FULL RATE

$8,786 NEW CLIENT RATE

PAYMENT BREAKDOWN 25/50/25

$2196.50 Deposit DUE on contract

$4393 Due to Production

$2196.50 NET 30 from production

PROPOSAL THREE

LITE CAMPAIGN  

RUN MUSIC VIDEO PRODUCTION

1 DAY PRODUCTION

LITE TEAM (3-4)

CAMERA, LIGHTING + MOTION RENTALS

33 HRS OF POST PRODUCTION

 

$5,786

PAYMENT BREAKDOWN 25/50/25

$1446.50 Deposit DUE on contract

$2893Due by Production

$1446.50 NET 30 from production

 

 

CLIENT NOTE

In taking on this project at a significantly discounted rate, we want to clarify why, deeper than doing a favor. In producing this production, we hope to earn your trust and create a behind the scenes vlog that helps exemplify how simple productions still have moving parts and can be produced high end. So we will be using the BTS as marketing and educational based content.

 

We are viewing this production as an opportunity to re-invest in JECP’s marketing material over business growth. We will be using the agreed-upon rate to cover the base cost of operations, our freelancer rates, and aid in marketing efforts. Your contribution is in providing us new work and impacting how other artists learn from us and creatives we help grow in the creative community. 

 

The money we are removing from the cost directly impacts reduced crew rates by 17%, Jr Editor for free, Pre-production for free, Post Production finishing for free (associated to PROPOSAL ONE + TWO), leaving hard costs of production and location/rentals non-negotiable items to make this project a reality. 

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what's next?

review. decide. Sign.

Take some time to look the full proposal over together, ask questions, and on our next call, we can dig into the nitty-gritty. We can decide which option suits you best and draw up the invoice, contract, and other paperwork needed to make it official during this call.

Once we have an agreement, we officially enter pre-production, setting dates, securing locations, props, gear, team, and all the small things in between.

Please let us know if you have any additional questions or concerns. We're are eager to build something special for the TMP team and hope for one of these sticks!

JECP TEAM

Josh Emerick

DP + Producer

ROSS THEISEN

ART DIRECTOR

WHY JECP?

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FEAR CULTURE

"They excel at so many things; it's almost scary.

The amount of planning they put into every project is unmatched.

It's comforting to see how much they care about the project

and how every single detail is thought out well before the shoot date."

 

—  Sean Divine, Guitar

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ARTIST'S WHO

INVEST IN JECP

 

JECP is honored to work with talented artists, serve great experiences,

and make ideas possible.

In working with us, you grow our small business,

continue our operations, provide freelancers jobs, help serve our vendors,

and allow our footprint on your musical journey.

We love the work we do, appreciate the artists who trust us, and want to keep moving this business onward.

Thanks,

- JOSH + ROSS

TERMS

SERVICE AGREEMENT

We are pleased that you have selected JECP LLC to assist you with branding services. 

 

When awarding us your project you are investing in the future of a small business, continuing our operations, providing jobs for freelancers, and giving us an opportunity to be a part of your music career. We love the work we do, appreciate the artists who trust us, and want to keep moving this business forward. It’s our honor to serve you.

SCOPE OF WORK

Each project has it’s a combination of services and these are expectations of each body of work:

 

Video 

All video work created by JECP will be of high resolution in formats accepted and optimized for various platforms; social, web, broadcast, and streaming. Delivered through dropbox for smoother sharing of content. These specifications are in relationship to your proposal/package attached to this contract.

Photo 

All photo work created by JECP will be of high resolution in formats accepted and optimized for various platforms; social, web, design, and print. Delivered through dropbox for smoother sharing of content. These specifications are in relationship to your proposal/package attached to this contract.

Design 

All design work created by JECP will be of high resolution in formats accepted and optimized for various platforms; social, web, design, animation, and print. Delivered through dropbox for smoother sharing of content.

Strategy/Communication

JECP knows each project tool is important, but the primary tool for making each one successful comes from communication. With great communication, these all work together or separately at their maximum ability. Strategy and communication come together and execute through the above tools. This is a group effort. We promise to communicate clearly, directly, and with care. In return, we ask you to share those same qualities.

Production

With production, we will implement problem-solving, remain safe, and ensure everyone is informed throughout the production. We will assign and Project Manager/Director/Producer who will be a key point of contact throughout your day. It is expected that the day's schedule is respected and both parties come prepared on the day of production.

Post-Production

Our deadline will be met unless communicated beforehand in relation to the agreed package. We run an internal rough cut, before fine-tuning our project to the fine cut is first to see our client's eyes. We award one round of clear revisions and fast track the process after for a quick final cut. Additional revisions land at $100/hr for further tuning.

 

EXPENSES

In addition to the projects fees, you will be responsible for certain disbursements, expenses, and other costs JECP incurs in connection with this agreement, in the following circumstances:

 

If a person in relation to the client doesn't respect property, JECP, equipment, or crew and it results in physical damage or injury, the client is responsible for 100% of the cost resulted. 

 

Be nice. Be respectful. Collaborate. If these simple ideas are followed there is nothing to worry about. Accidents happen, malicious acts are not accepted.

 

Unless special arrangements are otherwise made in writing, fees and expenses of others will be your responsibility and will be billed directly to you. These costs will be approved by you, in writing, in advance of being incurred. You will be invoiced for all reimbursable expenses, together with appropriate documentation evidencing such expenses. Reimbursable expenses shall be paid by you within 14 days of the date of invoice.

 

Our packages cover production and post-production. Additional fees in location, talent, props, etc will be billed separately from the package unless specified with your Project Manager. This information is within the proposal.

 

PAYMENT STRUCTURE

JECP utilizes a 25/50/25 payment agreement for projects. This structure is 25% down to secure your proposed project/treatment and draw up this service agreement. This is non-refundable after paid. An additional 50% is due 14 days before the production date. Once the two-week window is entered this payment is non-refundable/non-negotiable. The final 25% is due on a net 30 days after the production date and is non-negotiable. This protects our business, define clear rules, and are meant to make the payment process structured.

 

All invoicing is through PayPal from staycreative@jemerickcinemaphoto.com These invoices are shareable, can be paid in partial amounts, and meant to keep the sales process convenient. We accept PayPal, PayPal financing, credit/debit cards, cash + check. Checks are made out to 

J. Emerick Cinema & Photo, LLC or Josh Emerick.

 

We send out google calendar invites for the due dates of payment, the amount due and a link directly to your PayPal invoice for automated collections.

 

LATE PAYMENT PENALTY

JECP reserves the right to impose an interest charge equal to 5% on any fees or invoiced reimbursable expenses that remain unpaid after 7 days. Every 7 days that past result in an additional 5%. 

 

CONDITIONS TO OUR SERVICE OF PERFORMANCE

Prior to commencing the performance of services, you agree to first: 

 

Designate a primary point of contact who is responsible for decisions 

and for answering and resolving questions and issues: JOSH EMERICK

We need cooperation, communication, the reason for our understanding of creation/strategy, and for the client to follow the plan of the proposed project. 

 

In order for JECP to perform services for you in an effective and efficient manner, you agree to:

 

Provide all information, content, and documentation that JECP may request from you or that may otherwise be useful to us in connection with the performance of services; and 

 

Immediately advise JECP of any changes to your operations or other information that may require a change in the scope or particulars of the services. 

 

If you want to increase or decrease the scope of the services described above, or want to add additional services, JECP requires that any such changes be mutually agreed to in writing and attached to this agreement as an addendum.

 

HANDLING OF DISPUTES

This agreement will be governed by and construed in accordance with the laws of OH. Any dispute that arises relating to this agreement shall be settled by arbitration in Columbus, OH, in accordance with the rules of the American Arbitration Association, provided that discovery shall be governed by the civil procedure rules of OH or any successor statute, and judgment upon the award rendered may be entered in any court having jurisdiction. You agree to waive any objection to the jurisdiction of such a venue.

 

Notwithstanding the preceding paragraph, with respect to the collection of past due to monies that you owe to JECP in accordance with the terms of this letter agreement equal to or less than the jurisdictional limit for small claims court in OH, JECP shall be permitted, in JECP's sole discretion, to bring a summary proceeding against you in such court and you agree to waive any objection to personal jurisdiction or venue, and any right to a trial before a jury, in any proceeding in these courts. You agree to pay all costs and expenses, including but not limited to; reasonable attorney fees and court costs, for the collection and/or enforcement of any obligation under this agreement, whether or not a lawsuit or arbitration is commenced.

 

TERMINATION

This agreement will continue until completion of the services unless terminated earlier by either party upon 30 days advance written notice. Should either party terminate this agreement prior to the end of the term, you will pay to JECP the unpaid portion of fees for services that were performed, plus all unpaid reimbursable expenses.

 

Notwithstanding the previous paragraph, if you intentionally or repeatedly do not abide by these terms, and the situation is not resolved within 10 days of receiving written notification from JECP, we reserve the right to end the project immediately.

 

Independent contractors are variables we consider with every project and fast communication is absolutely needed in order to serve those relationships with proper respect. 

 

 

 

INDEPENDENT CONTRACTOR

This agreement shall only be amended upon the written approval of both parties. The client is not permitted to assign your rights, duties, or obligations under this agreement to any other party without JECP's prior written consent.

 

This agreement constitutes the entire agreement between the client and JECP with respect to the performance of the services set forth above. This agreement supersedes any previous agreements between these parties relating to the performance of these services.

 

Clients Acknowledgement

Client certifies that they have read and agree with the preceding Disclaimer.

FAQ TESTIMONIALS

Copyright J.Emerick Cinema & Photo 2016

COLUMBUS, OH 

josh@jecp.co

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