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SOFTSPOKEN
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JECP

INVINCIBLE VISUAL CAMPAIGN

 

prepared by

Josh Emerick

PROPOSAL EXPIRESJune 18th

WELCOME TO YOUR PROPOSAL

Chris & Softspoken,

Our main objective is to deliver a project that hits goals, creates connections, and gives you more confidence in marketing. At JECP, the relationship is everything. As much as we want this project to be beautiful, we want to earn trust and form a long-term partnership.

Below, you will see your creative brief and 3 options for making the project possible. We look forward to serving you and giving you a great experience.

OVERVIEW

Let's immerse fans in a new experience. I want this campaign to build upon previous videos and tie art direction together while telling a more emotional and impactful story. On the marketing side, let's go deeper and give more attention and intention to content creation on the high level and lower levels.

 

Every production has taught us something new and elevated the experience. I see this 2024 campaign as the one I want to really showcase my love for Softspoken, give the fans and potential fans something to sink their teeth into, and evolve beyond music video producer to even more of a partner in content creation and storyteller for your team.

Once we determine which proposal makes the most sense, we can craft the production that matches that experience. However, our main objective is to make this visual campaign the most successful in terms of reaching your current fan base and beyond.

PROPOSAL NOTE

We are running a promo in May, so if we sign the contract before the end of the month, I can extend that to this project and save you all more money. This proposal mimics our art-direction packages.

  • 20% Off Essential Packages

  • 30% Off Signature Packages

  • 50% Off Curated Packages + Free Superfuel Add-ons ($4000 value)

PROPOSAL COVERAGE

01

A more curated experience serving a handcrafted set of deliverables to make the most significant impact, create the longest marketing runway, and increase our success rate in storytelling & marketing.

30 DELIVERABLES

02

This is our signature set of deliverables, building upon the foundation of our discovery call objectives and digging into supportive content to help this project create more connections.

10 DELIVERABLES

03

This is the essentials only, testing the waters with our relationship and delivering only on the core discovery call focus, working as a solid foundational step between parties.

1 DELIVERABLES

THE CREATIVE BRIEF

LET'S LEARN MORE ABOUT WHAT WE CAN DO FOR YOU

YOUR STORY

While this whole campaign centers around Invincible, I have compiled a treatment for the other two tracks, TWYLAM & OMEN, as well. Like last time I want to give you options to either focus solo on Invincible or up the production quality, storytelling and volume of deliverables for the other two tracks.

INVINCIBLE

This goes around. I want to borrow from the story and emotion we created in The Road and bring that into Invincible, focusing on some sort of athlete and the euphoric moments as well as hardship. This will show the duality of life and how we can overcome obstacles while adding some over-the-top moments that match more of the feeling than the reality, both on the positive and dark side of situations.

I have added three videos as references. Rot by Northlane captures the rooftop and band feelings and uses slow motion to make it feel huge. The other two films aren't music videos but capture athleticism with creative production. They are two of my favorite films I have ever produced, and ideally, I would like Invincible to be an opportunity to top these or complement them as artistic and emotionally driven. The Spektra Film & Craft of Poetry are those examples.

Ideally, we are single band members, and the majority storyline for this video is with a great actor.

TWYLAM

In short, I want to showcase hurt people hurt people as the concept, tying into the cancel culture theme without being on the nose. My thought is to infuse some empathy into the situation. If we can humanize a keyboard warrior and the negativity and darkness surrounding them with a bit of paranoia, this would visually be powerful while distancing ourselves from something like an old typewriter. For the band element, I want to find more dark, dingy, and older-looking locations, use less light, and embrace the darkness with energetic band shots.

Reflection, contemplation, stress, anxiety, and time should play a role in this creative. Ideally we could work in a TV and propaganda media to trigger the actor for the video. From a cinematography standpoint, I want to vary the frame rate and distance and utilize glass to distort reality. Any way we can make a frame feel less like reality, I want to lean into that, again with the idea that our minds need healing. In the end, I would like this character to enter reality and see the light literally.

I have attached a TDWP video for a story, acting, and lighting inspiration and Wage War for Band shots/location/lighting/details. Ideally, this is a bit heavier on band shots, creative in frame rates, and fast-paced in the story.

OMEN

I'm gifting this video. I have a vision that I feel will only work well with Softspoken. This video will essentially be our Performer Curated package ($13k). I have wanted to top our video for Heavy Things with the Frame within Frames idea, as well as the Dreamwalker Forever Adrift Greenscreen work. I don't often subject myself to green screen work, but I love working with you guys, and as long as you can grant me patience on this video in post-production, I want to stretch myself beyond my limits, make something that feels like $100k and do it with people I can trust.

I have attached a few references to the Hands Like Houses video, a still from I Think You Should Leave, and the Heavy Things video. Ideally, we shoot on greenscreen, have fun, and make a really playful and highly art-directed video. I can also see us pulling color inspiration from LovTok to bridge the gap, and with this video being more eye candy and attention-grabbing, it makes the case for seeking attention.

THE HURDLES

Let's not cram everything in. Ideally, I want to take our time on this production, scale up the team a bit more, and bring more tools to the table to enhance the Softspoken brand. 

We have done a good job of working together time after time quickly, but this round I want to make the experience better, raise the bar on creativity and give the fans something huge to sink their teeth into.

THE SOLUTION

I want this to be one of the big projects I apply myself to in 2024. I know timing is everything, but I want to make this happen one way or another. In May we have discounts on packages to help you save money. We are utilizing Payment plans more frequently to help more artists do better work more easily. Additionally, utilizing our referral program can help you guys make money and get additional discounts or credits toward more work.

I want to go beyond the music video and typical deliverables. We have added more add-ons beyond the music video that are focused on promo content and making artists better marketers. With the Curated package, I am gifting this to make it go as far as possible. Softspoken is the one band that I feel, if I help succeed, will become the prime case study for other artists and give me more belief in what we are trying to do differently at JECP. Help artists evolve, deliver amazing experiences, and craft the best art in Ohio.

GENERAL NOTES

  • Evolve the storytelling

  • Deliver higher quality and base-level content

  • Discounts for May Signing

  • Freebies with Curated Package

  • Tie more videos together 

real success for real artist

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our process

HOW WE DO WHAT WE DO

PROJECT TIMELINE

REFERENCE FILMS

MOOD BOARD

INVESTMENT

READY TO
MAKE IT LEGIT

WHATS NEXT...

review. decide. Sign.

Take some time to review and gather questions for your proposal. We will discuss on the call and see which direction makes the most sense.

After the contract, we officially enter pre-production, setting all the logistics into action.

Please let us know if you have any additional questions or concerns. We are eager to build something special!

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ARTIST'S WHO INVEST IN JECP

 

JECP is honored to work with talented artists, serve great experiences, and make ideas possible.  In working with us, you grow our small business, continue our operations, provide freelancers jobs, help serve our vendors, and allow our footprint on your musical journey.

We love our work, appreciate the artists who trust us and want to keep moving this business onward.

Thanks,

- Josh & Ross

WHY JECP?

"They excel at so many things; it's almost scary.

The amount of planning they put into every project is unmatched.

It's comforting to see how much they care about the project

and how every single detail is thought out well before the shoot date."

Sean Divine

FEAR CULTURE

"It was a fantastic experience to trust JECP and let them take our idea and

make it into something incredible. From the start, Josh and Ross helped to discuss our vision, goals, and ideas

for the video, which was new for us.

Honestly, it can be terrifying to hand over your project to someone else and trust that they "get it," but it turned out to be our best-received video to date."

CHRIS WEATHINGTON

SOFTSPOKEN

"The amount of content that we got to go with our music video was what sold me,

which took our release to the next level.

The coaching on set helped break us out of our shells and give our best performance.

The JECP guys are fantastic, and I recommend you every chance I get."

Alejandro Guerrero

THE WORLD I KNEW

TERMS

This Agreement is entered into between J. Emerick Cinema & Photo, LLC(“PRODUCER”), and (“CLIENT”). Client and Producer may also hereinafter be referred to as “Party” or the “Parties”, as applicable. 01: Producer confirms they have the know-how and professional expertise to film and edit the video(s). 02: Client agrees to pay for the services to be performed by Producer and within agreed terms and payment schedule selected together. 03: The parties desire to enter into a business relationship to be governed by the terms and conditions set forth herein the creative treatment. 05: In consideration of the mutual promises set forth herein, the sufficiency of which is hereby acknowledged, the parties agree as follows: SUBJECT OF THE AGREEMENT. Client has provided Producer with instructions for a video to be filmed and edited by the Producer. The Parties have agreed that Producer will film and edit the Video. SCHEDULE AND SERVICES. Producer will film the Videos on agreed upon date via both parties; and deliver its first cut of the Videos within 28 days past production day (unless agreed upon special conditions). Client is entitled to two revisions in accordance with the Post-Production Schedule determined by Producer. Any delay in delivery of revisionary notes will delay Final Delivery. Producer will deliver the final cut of the Videos by 45 days after last production date. If Client changes the final delivery date for any reason, additional costs will be incurred that are to be determined by Producer. The Producer will deliver final files by 45-60 days after the final production date. Final files supplied by the Producer are strictly the final exports of the video and high-resolution frames (Amount TBD) pulled from the video as requested by the Client. The Producer grants Client Global usage rights with no limitations for perpetuity as it related to the final files supplied. Final Files do not include project raw footage, project files, project assets, software, hardware, etc. as those files are proprietary property that belongs to the Producer unless agreed upon in the proposal. Those can be purchased for a separate agreed-upon rate if the client so wishes. FEES AND PAYMENT TERMS. The total estimated cost of the chosen proposal. The estimate is based on the instructions provided by Client to Producer. The estimate includes, but is not limited to, expenses for the following items: all production and post-production costs, equipment, contractors, transportation, location, as well as usage as defined in creative treatment. In accepting the estimate, and in consideration of Producer’s services in connection with the Video, Client is hereby agreeing to pay Producer to the selected proposals payment schedule and set that together. Notwithstanding the foregoing, Producer will be paid for any additional production expenses incurred. Producer will be paid for any additional production expenses incurred as it relates to Overtime including but not limited to costs relating to location, contractors, equipment, transportation, insurance etc. Overtime is based on a 10-hour day including but not limited to work performed on and off set and during the post-production process in addition to work performed on weekends and holidays. If Client cancels the production of the Video, Client shall pay to Producer any costs reasonably incurred by Producer prior to the cancellation of the Video within five (5) days after invoice, provided Producer provides Client proof of such costs (e.g. invoices, etc.). In addition, a non-refundable cancellation fee of 25% of the total agreed upon project budget reflected in this agreement is to be paid to the Producer immediately upon official cancellation of the project. If at any time, Client desires to make any changes or variations from the script(s) or storyboard(s) in the Specified Media(s) or from any material or work in progress, and such changes result in additional costs to Producer, Producer agrees to notify the Client of the amount before any such additional costs are incurred and Producer shall proceed only after receiving approval (written or oral) from Authorized Representative, approval by Client shall be binding and incorporated into the terms of this Agreement. Reimbursement for such additional costs shall be payable in accordance with the terms of this Agreement for final payment. Any additional costs incurred by the Producer due to adverse weather conditions or other similarly unforeseen and uncontrollable factors, shall be paid by Client. INTELLECTUAL PROPERTY RIGHTS. Client shall own the final Video. Client shall ensure all proper likeness rights are obtained from anyone in the Video. Producer retains the right to use the Video for promotional purposes. Except as otherwise provided herein, Client owns all rights, title and interest in and to the media(s) which are the subject of this Agreement, including all copyrights therein. Client grants Producer an exclusive, worldwide, sublicenseable, transferable, royalty free license to all media clips produced during the course of the contracted work as it relates to Producer’s promotional use. INDEPENDENT CONTRACTOR. It is understood that Producer’s status under this Agreement is that of an independent contractor and that all persons engaged by Producer in performing its obligations shall not be deemed employees of Client. LIABILITY. Producer shall ensure that Video and all footage produced by Producer complies with the laws of Ohio and does not infringe any intellectual property rights (including copyright) or any other rights of third parties. TERMINATION OF AGREEMENT. This Agreement shall be effective from the date signed for a period of one year, unless sooner terminated by either party in accordance with the terms and conditions of this Agreement. This Agreement is terminable by either party at any time, with or without cause, effective upon notice to the other party. If Producer exercises its right to terminate the Agreement, any obligation it may otherwise have under this Agreement shall cease immediately, except that Producer shall be obligated to compensate Client for work performed up to the time of termination. If Client exercises its right to terminate the Agreement, a non-refundable cancellation fee of 25% of the total agreed upon project budget reflected in this agreement is to be paid to the Producer immediately upon official cancellation of the project. This cancellation fee will be in addition to any production expenses incurred up until the agreed upon cancellation including but not limited to last minute crew and associated labor and vendor cancellation fees etc. After the cancellation fee and incurred production expenses are paid to Producer in full, any obligation Client may otherwise have under this Agreement shall cease immediately. CONTINUING OBLIGATIONS OF CLIENT. All provisions of this Agreement relating to the protection of Producer’s Confidential Information, Non-Solicitation and Non-Competition, Limitation of Liability, Indemnification, and Dispute resolution, shall survive expiration or termination of this Agreement for any reason. INSURANCE. Producer agrees that at all times during the filming of the Video it will maintain at least $1 Million dollars in general liability insurance. ADDITIONAL PROVISIONS. ARBITRATION. Any dispute arising out of or relating to this Agreement, or any breach thereof, shall be resolved by binding arbitration in Zanesville, OH in accordance with the Arbitration Rules of the American Arbitration Association then in effect, and judgment on the award rendered by the arbitrator(s) may be entered in any court of competent jurisdiction. All costs and expenses, including attorney’s fees, relating to the resolution of any such dispute shall be borne by the party incurring such costs and expenses. Notwithstanding their promise to arbitrate all disputes, the Parties acknowledge that either of them may seek emergency or temporary injunctive relief, but absolutely no other relief, in any court of competent jurisdiction. All other disputes, claims and remedies shall be settled by arbitration. INDEMNITY. CLIENT AGREES TO DEFEND, INDEMNIFY, AND HOLD PRODUCER, AND ITS OFFICERS, EMPLOYEES, AGENTS, REPRESENTATIVES, SUCCESSORS, AND ASSIGNS, HARMLESS FROM ANY AND ALL LOSSES, CLAIMS, LIABILITIES, COSTS, JUDGMENTS AND EXPENSES (INCLUDING BUT NOT LIMITED TO REASONABLE ATTORNEY’S FEES), WHETHER IN TORT, CONTRACT, OR OTHERWISE, ARISING OUT OF THE PERFORMANCE OF CLIENT’S WORK, WHETHER CAUSED BY PRODUCER’S ALLEGED OR ACTUAL NEGLIGENCE OR OTHERWISE. LIMITATION OF LIABILITY. In no event shall Producer be liable to client for any indirect, incidental, consequential or punitive damages, or for loss of profits, revenue or data, whether in an action in contract, tort, strict liability, or otherwise, even if Client advises Producer of the possibility of those damages. Producer’s liability on any claim for any loss or damage arising out of or in connection with or resulting from this shall in no case exceed the value of the services provided by Client under this Agreement, as defined above. Producer shall not be liable for any penalties of any kind. Any action against Producer for any alleged breach under this Agreement must be filed within one (1) year after such action accrues and all rights of Client to initiate any action arising from this Agreement will terminate one (1) year after accrual. CLIENT’S REMEDY. Client’s remedy, if any, for any breach of this Agreement shall be solely in damages and Client shall look solely to Producer for recovery of such damages. Client waives and relinquishes any right Client may otherwise have to obtain injunctive or equitable relief. Client shall have no remedy for any loss, which may incur by reason of work performed by Client. INTERPRETATION. Whenever possible, each provision of this Agreement shall be interpreted in such manner as to be effective and valid under applicable law. BINDING EFFECT. This Agreement shall be binding upon, and inure to the benefit of, the successors, executors, heirs, representatives, administrators and permitted assigns of the parties hereto. Client shall have no right to (a) assign this Agreement, by operation of law or otherwise; or (b) subcontract or otherwise delegate the performance of the Services without Producer’s prior written consent which may be withheld as Producer determines in its sole discretion. Any such purported assignment shall be void. NO WAIVER. Failure of any party to this Agreement to exercise any rights shall not constitute a waiver of those rights. ENFORCEABILITY. If one or more of the provisions of this Agreement shall be held unenforceable, it shall not affect the enforceability of the other provisions. SERVIBILITIY. If any provision of this Agreement shall be found invalid or unenforceable, the remainder of this Agreement shall be interpreted so as best to reasonably affect the intent of the parties. ENTIRE AGREEMENT. This Agreement constitutes the entire understanding and agreement of the parties with respect to its subject matter and supersedes all prior and contemporaneous agreements or understandings, inducements or conditions, express or implied, written or oral, between the parties. AGENCY. Client is not Producer’s agent or representative and has no authority to bind or commit Producer to any agreements or other obligations. AMENDMENT AND WAIVERS. Any term or provision of this Agreement may be amended, and the observance of any term of this Agreement may be waived, only by a writing signed by the party to be bound. The waiver by a party of any breach or default in performance shall not be deemed to constitute a waiver of any other or succeeding breach or default. The failure of any party to enforce any of the provisions hereof shall not be construed to be a waiver of the right of such party thereafter to enforce such provisions. TIME. Contractor agrees that time is of the essence in this Agreement PROFESSIONAL RESPONSIBILITY. Nothing in this Agreement shall be construed to interfere with or otherwise affect the rendering of your services in accordance with your independent and professional judgment. You shall perform your services substantially in accordance with generally accepted practices and principles of your trade. NOTICIES. Any notice, demand, or request with respect to this Agreement shall be in writing and shall be effective only if it is delivered by personal service, by air courier with receipt of delivery, or mailed, certified mail, return receipt requested, postage prepaid, to the address set forth below. Such communications shall be effective when they are received by the addressee; but if sent by certified mail in the manner set forth above, they shall be effective five (5) days after being deposited in the mail. Any party may change its address for such communications by giving notice to the other party in conformity with this section.

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