REVISION REVISED
x
JECP

RITUAL CULT MV CAMPAIGN

 

prepared by

Josh Emerick 

PROPOSAL EXPIRES

NOV 26TH, 2022

Logan & RR Team,

Our main objective is to craft 1-3 music videos to support this transition and growth period while establishing a working relationship between Revision Revised and JECP. As much as we want this music video to be beautiful, we want to earn trust and form a long-term partnership.

We feel the strongest way to reach the "industry-standard" feel is to tighten up the band's performances through intentional coaching, stylizing through attire and lighting, and bringing your best qualities to your fan base. In addition, we want to craft a universe of films by establishing strong art direction through color theory, character building (The Keeper), and using actors in a more pro-level letting these cinematic opportunities feel more pro-level than college. This all comes in the form of establishing a stronger relationship between JECP x RR, learning our process, and being collaborative in making art. Our process is designed to make videos beautiful, enhance your experience and deliver more confident pieces of marketing.

Below we have listed a few options to review, and tune back into us for scheduling, questions, or concerns. We're eager for you to dig in and review!

CREATIVE

CREATIVE OVERVIEW

This project feels important to us, mostly because we want to be a part of the re-emergence of RR and ensure that these videos match the care and time put into the videos, as well as secure a partnership you can trust and feel comfortable with. We want to evolve the brand and have a few ways to do this. Our big driver is landing on a creative direction that can be strong throughout these singles and start creating a collective universe of films, making the brand consistent and emphasizing a wow factor to make these videos connective and entertaining and strengthen the RR brand like never before. 

Our main focus would be to decide early in the creative process on a character that can go from one film to the next, marrying the art direction throughout multiple films, even in subtle ways to increase the band's visual strength. We see a goddess character as the through-line and find prop details that symbolize this character's worship and obsession. This will allow us to use color theory, lighting, props, and the character and create wow-facter. We're Naming this Goddess "The Keeper." Below I have some notes recapping our call.

​Discovery Call Notes

  • Heavier but recently its progressing more towards rock side

  • Ritual Cult is heavier and then transitioning to hard rock

  • Singles focus marketing with three songs ready to go

  • Main goal is to give a professional, industry-standard touch to RR

  • Already producing content besides these videos

  • Looking for someone they can trust and go to when in need - Values partnership

  • Giving this current push a serious go

Ritual Cult

We think this video would follow past video themes well but button up the creative and execution. The biggest area we see room for improvement is better execution of band shots. The energy and performance are in every video within the catalog but have yet to be captured compellingly. We focus on coaching our artists to give their best performances, look their best and ensure the most important aspect of the band is marketed well; your selves.

Secondly, the past catalog videos fall short in the story elements. They are close, but the set design, lighting, or styling of the characters leaves these videos feeling more college-level than industry-standard. We have budgeted for props, attire, talent, and time to coach and press talent to perform better. We also want to be more intentional with these decisions to establish and continue a story from one video into the next, giving your audience a more cohesive experience. 

Lastly, we want to marry all this with the wow-factor, designing the Keeper Character to be scary, interesting, and visual eye candy. We've presented a few options in the mood board with varying degrees of styling. Each has pros and cons and can be discussed together. This is to give inspiration and for us to discuss together.

Recap

  • Stronger Band Shots

  • Wooded or indoor with better lighting

  • Coaching band shots

  • Styling talent + Directing

  • Better lighting

  • Intentional Art-direction

  • Wow-factor for Ads

  • Developed Keeper Character

Beyond This Video

We always want to future-proof our artists. A good video is never enough and rarely creates a good return on investment. Consistency often beats creativity, so we have options to move forward with a more campaign-focused production, too, making multiple videos over a weekend production, maximizing budget, saving long-term dollars, and raising the quality control on all the videos simultaneously. The idea would be that these $7k feeling videos come across as more like $40-$70k level productions by batch producing, maximizing my crew, playing to our efficiency strengths, and using talent in a more streamlined approach. This would let us up our production budget on locations and gear rentals, giving us extra bells and whistles and increasing the RR brand quality.

Benefits

  • Increase per video value [$40k videos]

  • Long-term savings

  • Maximize JECP Crew

  • Maximize Talent + Props budget

  • Get ahead of the marketing curve [become proactive]

  • Increases gear and location budget potential

Verbal Inspirations: Dark - Natural - Goddess - Cult - Worship - Horror

PROPOSAL ONE

This campaign is the highest level in quality and storytelling, covering three videos (2 MVs and 1 Visualizer), stringing art direction across multiple films, and saving long-term money. This allows us to increase quality control, crew support, gear, and manage a project the JECP way.

130+ Deliverables

PROPOSAL TWO 

This is a traditional campaign covering Ritual Cult with an art-driven music video supporting great band performance shots and a storyline for b-roll, given the video more wow-factor and connection. Additionally, we will give the usual deliverables in BTS, Teasers, and promos to match through a waterfall release.

60+ Deliverables

PROPOSAL THREE

This is a stripped project focused on delivering one performance music video and teaser for marketing and establishing trust while lowering the overall cost. We provide production only, and RR manages location logistics, reducing our cost and time.

2 Deliverables

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HOW WE DO,
WHAT WE DO

THE JECP WAY

 

By being consistent, persistent, and dependable, while treating people as people we will deliver great experiences for both our clients and team,

showcasing JECP as an example of great leadership in creativity, business practices, and community building,

ultimately leading to return customers, great word of mouth,

and earning a positive reputation for

care for our craft, service, and industry.

We work with artists and freelancers who embody these values,

as it ensures forward progress, creative outcomes,

and a culture of learners.

While providing a service has created a business,

in each aspect, we strive to create a personal and human feeling

to make all of this fun and approachable.

 

Our main goal is for these projects to establish a relationship over a transaction, and if we truly succeed,

we create a transformation in our artists.

 

Curious

Our leadership embodies "asking why" and embracing the exciting and challenging conversations that drive relationships forward.

Understanding our partner's needs is our foundation. We remain open-minded to ensure people's viewpoints are heard, cultivating the best projects consistently.

honest

There's a lack of accountability, ethics, and gatekeeping within the music industry.

We do honest work with clear intentions; ethics are king in our decision-making.

We believe this leads to personal trust and the healthiest work setting, community, and vulnerability. 

supportive

We partner with those who value a focus on growth, sustainability, and proactive momentum.

These efforts make for win-win-win scenarios, celebrating success together. The success of each artist and creative supports the success of the next. We make each play one at a time, realizing the long game takes a group effort by our team and our clients. 

OUR RECIPE

Every project takes a similar approach to create success. The biggest factor is staying clear and transparent in communication. Both parties want a project to work smoothly. We aim to reduce stress and answer questions, so we are in the most creative production mindset. Pre-production requires syncing everyone’s schedules, securing gear, locations, and freelancers, as well as preparing wardrobe, MU, and props. We run a tight ship with to-do’s for all parties and that’s how we deliver such consistent projects and experiences for our clients. Our ask is that clients respect the process and help us gather information and confirm along the way.  Let’s make it a win-win scenario.

DELIVERABLES

See each package for a specific breakdown of contents and differentiation. We have more than one way to engage and each proposal comes with varying deliverables that can impact your release campaign.

PROPOSAL ONE

  • 2 Music Videos

  • 1 Visualizer Music Video

  • 2-3 Teaser per video

  • 10+ Stills per video

  • 10+ GIFs per video

  • Matching Promo Photography for Campaign

  • 100+ BTS Images + BTS Video of the Project

130+ Deliverables

PROPOSAL TWO

  • 1 Music Video

  • 3 Teasers

  • 10+ Stills

  • 10+ GIFs per video

  • 50+ BTS Photos

  • Matching Promos

60+ Deliverables

PROPOSAL THREE

  • 1 Music Video

  • 1 Teaser 

2+ Deliverables

A LITTLE ABOUT WORKING WITH US

LOGISTICS

PRODUCTION TEAM

Ross Theisen | Director + Art [OPT 1 + 2]

Josh Emerick | DP/Producer/Editor 

TBD | Cam Op/AC

TBD | Swing Lighting

TBD | Production Swing/BTS

Sean Divine | Jr Editor

PROJECT TIMELINE

PRE-PRODUCTION | 10-21 DAYS

PRODUCTION | 1-2 DAY

POST-PRODUCTION | 30-60 Days

VISUAL INSPIRATIONS

Ryan Caraveo

Hip-hip artists have the best creative treatments these days and challenge filmmaking boundaries. This video shows a character going into the woods chasing a goddess and becoming a part of their ritual. I think it's very fitting for this track. I also love the mood and tone, and nails a very horror vibe through natural environments.

SpiritBox

This video is a fan in the heavy realm as they have Kourtney play a character and tie directly into the art direction. With this being more natural, we could tie in intimate band shots and have you styled to match the cult subtly and play into the larger theme and feel like an elevated version of past videos and going more pro. Additionally this plays into ritual and cult worship and we could take an approach for better thumbnails and wow factos for the video and ads.

MOOD BOARD

INVESTMENT

PROPOSAL ONE

HIGH-LEVEL CAMPAIGN

3 Video Camapign

130+ DELIVERABLES

1-2 DAY PRODUCTION | 3 MV'S

CUSTOM TEAM + RENTALS

Two Music Videos & One Visualizer + Traditional Deliverables

Matching Promo set

BTS Photo + Video From Production

AVG Cost per Deliverable: $115

STANDARD PRICING $18,700

$15k

6-Month Installment Plan

$2500 Monthly

6 payments

PROPOSAL TWO

TRADITIONAL CAMPAIGN

Ritual Cult Art-Driven Video

60+ DELIVERABLES

1 DAY PRODUCTION | 1 MV

TRADITIONAL TEAM + RENTALS

One Art-Driven Music Video + Traditional Deliverables

Matching Promo set

BTS Photo

AVG Cost per Deliverable: $150

STANDARD PRICING $12,200

$9k

4-Month Installment Plan

$2250 Monthly

4 payments

PROPOSAL THREE

LITE CAMPAIGN

Ritual Cult Performer Video

2 DELIVERABLES

1 DAY PRODUCTION | 2 MV'S

STRIPPED TEAM + RENTALS

One Performance Music Video + Teaser

Production Only

RR supports location + Logistics

AVG Cost per Deliverable: $1800

STANDARD PRICING $5500

$3600

PAYMENT BREAKDOWN 25/50/25

$900 Deposit DUE on contract

$1800 Due to Production

$900 Due to NET 30 OF PRODUCTION

 

CLIENT NOTE

We see this as a bridge to finally building a healthy relationship with Revision Revised + Co. The artists we work with are driven and care for their futures and see JECP as a partner in creative decisions. We want to evolve our artists and give a pro-level treatment in return for trust in the creative process.

We are gifting pre-production and partial post-production costs, leaving only production-related costs untouched as we can't shift industry rates and labor hours. The discounts in each quote are reflected in these areas. In addition, to earn trust and partnership, I'm gifting 50% of my usual rate in production to add support to production in other crew and gear, making these projects high-level at reduced costs to Revision Revised.

what's next?

review. decide. Sign.

Take some time to look at the full proposal together, ask questions, and we can dig into the nitty-gritty on our next call. We can decide which option suits you best and draw up the invoice, contract, and other paperwork needed to make it official during this call.

Once we agree, we officially enter pre-production, setting dates, securing locations, props, gear, team, and all the small things.

Please let us know if you have any additional questions or concerns. We are eager to build something special for the Revision Revised and hope for one of these sticks!

JECP TEAM

WHY JECP?

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FEAR CULTURE

"They excel at so many things; it's almost scary.

The amount of planning they put into every project is unmatched.

It's comforting to see how much they care about the project

and how every single detail is thought out well before the shoot date."

 

—  Sean Divine, Guitar

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ARTIST'S WHO

INVEST IN JECP

 

JECP is honored to work with talented artists, serve great experiences,

and make ideas possible.

In working with us, you grow our small business,

continue our operations, provide freelancers jobs, help serve our vendors,

and allow our footprint on your musical journey.

We love the work we do, appreciate the artists who trust us, and want to keep moving this business onward.

Thanks,

- Josh & Ross

TERMS

This Agreement is entered into between J. Emerick Cinema & Photo, LLC(“PRODUCER”), and (“CLIENT”). Client and Producer may also hereinafter be referred to as “Party” or the “Parties”, as applicable. 01: Producer confirms they have the know-how and professional expertise to film and edit the video(s). 02: Client agrees to pay for the services to be performed by Producer and within agreed terms and payment schedule selected together. 03: The parties desire to enter into a business relationship to be governed by the terms and conditions set forth herein the creative treatment. 05: In consideration of the mutual promises set forth herein, the sufficiency of which is hereby acknowledged, the parties agree as follows: SUBJECT OF THE AGREEMENT. Client has provided Producer with instructions for a video to be filmed and edited by the Producer. The Parties have agreed that Producer will film and edit the Video. SCHEDULE AND SERVICES. Producer will film the Videos on agreed upon date via both parties; and deliver its first cut of the Videos within 28 days past production day (unless agreed upon special conditions). Client is entitled to two revisions in accordance with the Post-Production Schedule determined by Producer. Any delay in delivery of revisionary notes will delay Final Delivery. Producer will deliver the final cut of the Videos by 45 days after last production date. If Client changes the final delivery date for any reason, additional costs will be incurred that are to be determined by Producer. The Producer will deliver final files by 45-60 days after the final production date. Final files supplied by the Producer are strictly the final exports of the video and high-resolution frames (Amount TBD) pulled from the video as requested by the Client. The Producer grants Client Global usage rights with no limitations for perpetuity as it related to the final files supplied. Final Files do not include project raw footage, project files, project assets, software, hardware, etc. as those files are proprietary property that belongs to the Producer unless agreed upon in the proposal. Those can be purchased for a separate agreed-upon rate if the client so wishes. FEES AND PAYMENT TERMS. The total estimated cost of the chosen proposal. The estimate is based on the instructions provided by Client to Producer. The estimate includes, but is not limited to, expenses for the following items: all production and post-production costs, equipment, contractors, transportation, location, as well as usage as defined in creative treatment. In accepting the estimate, and in consideration of Producer’s services in connection with the Video, Client is hereby agreeing to pay Producer to the selected proposals payment schedule and set that together. Notwithstanding the foregoing, Producer will be paid for any additional production expenses incurred. Producer will be paid for any additional production expenses incurred as it relates to Overtime including but not limited to costs relating to location, contractors, equipment, transportation, insurance etc. Overtime is based on a 10-hour day including but not limited to work performed on and off set and during the post-production process in addition to work performed on weekends and holidays. If Client cancels the production of the Video, Client shall pay to Producer any costs reasonably incurred by Producer prior to the cancellation of the Video within five (5) days after invoice, provided Producer provides Client proof of such costs (e.g. invoices, etc.). In addition, a non-refundable cancellation fee of 25% of the total agreed upon project budget reflected in this agreement is to be paid to the Producer immediately upon official cancellation of the project. If at any time, Client desires to make any changes or variations from the script(s) or storyboard(s) in the Specified Media(s) or from any material or work in progress, and such changes result in additional costs to Producer, Producer agrees to notify the Client of the amount before any such additional costs are incurred and Producer shall proceed only after receiving approval (written or oral) from Authorized Representative, approval by Client shall be binding and incorporated into the terms of this Agreement. Reimbursement for such additional costs shall be payable in accordance with the terms of this Agreement for final payment. Any additional costs incurred by the Producer due to adverse weather conditions or other similarly unforeseen and uncontrollable factors, shall be paid by Client. INTELLECTUAL PROPERTY RIGHTS. Client shall own the final Video. Client shall ensure all proper likeness rights are obtained from anyone in the Video. Producer retains the right to use the Video for promotional purposes. Except as otherwise provided herein, Client owns all rights, title and interest in and to the media(s) which are the subject of this Agreement, including all copyrights therein. Client grants Producer an exclusive, worldwide, sublicenseable, transferable, royalty free license to all media clips produced during the course of the contracted work as it relates to Producer’s promotional use. INDEPENDENT CONTRACTOR. It is understood that Producer’s status under this Agreement is that of an independent contractor and that all persons engaged by Producer in performing its obligations shall not be deemed employees of Client. LIABILITY. Producer shall ensure that Video and all footage produced by Producer complies with the laws of Ohio and does not infringe any intellectual property rights (including copyright) or any other rights of third parties. TERMINATION OF AGREEMENT. This Agreement shall be effective from the date signed for a period of one year, unless sooner terminated by either party in accordance with the terms and conditions of this Agreement. This Agreement is terminable by either party at any time, with or without cause, effective upon notice to the other party. If Producer exercises its right to terminate the Agreement, any obligation it may otherwise have under this Agreement shall cease immediately, except that Producer shall be obligated to compensate Client for work performed up to the time of termination. If Client exercises its right to terminate the Agreement, a non-refundable cancellation fee of 25% of the total agreed upon project budget reflected in this agreement is to be paid to the Producer immediately upon official cancellation of the project. This cancellation fee will be in addition to any production expenses incurred up until the agreed upon cancellation including but not limited to last minute crew and associated labor and vendor cancellation fees etc. After the cancellation fee and incurred production expenses are paid to Producer in full, any obligation Client may otherwise have under this Agreement shall cease immediately. CONTINUING OBLIGATIONS OF CLIENT. All provisions of this Agreement relating to the protection of Producer’s Confidential Information, Non-Solicitation and Non-Competition, Limitation of Liability, Indemnification, and Dispute resolution, shall survive expiration or termination of this Agreement for any reason. INSURANCE. Producer agrees that at all times during the filming of the Video it will maintain at least $1 Million dollars in general liability insurance. ADDITIONAL PROVISIONS. ARBITRATION. Any dispute arising out of or relating to this Agreement, or any breach thereof, shall be resolved by binding arbitration in Zanesville, OH in accordance with the Arbitration Rules of the American Arbitration Association then in effect, and judgment on the award rendered by the arbitrator(s) may be entered in any court of competent jurisdiction. All costs and expenses, including attorney’s fees, relating to the resolution of any such dispute shall be borne by the party incurring such costs and expenses. Notwithstanding their promise to arbitrate all disputes, the Parties acknowledge that either of them may seek emergency or temporary injunctive relief, but absolutely no other relief, in any court of competent jurisdiction. All other disputes, claims and remedies shall be settled by arbitration. INDEMNITY. CLIENT AGREES TO DEFEND, INDEMNIFY, AND HOLD PRODUCER, AND ITS OFFICERS, EMPLOYEES, AGENTS, REPRESENTATIVES, SUCCESSORS, AND ASSIGNS, HARMLESS FROM ANY AND ALL LOSSES, CLAIMS, LIABILITIES, COSTS, JUDGMENTS AND EXPENSES (INCLUDING BUT NOT LIMITED TO REASONABLE ATTORNEY’S FEES), WHETHER IN TORT, CONTRACT, OR OTHERWISE, ARISING OUT OF THE PERFORMANCE OF CLIENT’S WORK, WHETHER CAUSED BY PRODUCER’S ALLEGED OR ACTUAL NEGLIGENCE OR OTHERWISE. LIMITATION OF LIABILITY. In no event shall Producer be liable to client for any indirect, incidental, consequential or punitive damages, or for loss of profits, revenue or data, whether in an action in contract, tort, strict liability, or otherwise, even if Client advises Producer of the possibility of those damages. Producer’s liability on any claim for any loss or damage arising out of or in connection with or resulting from this shall in no case exceed the value of the services provided by Client under this Agreement, as defined above. Producer shall not be liable for any penalties of any kind. Any action against Producer for any alleged breach under this Agreement must be filed within one (1) year after such action accrues and all rights of Client to initiate any action arising from this Agreement will terminate one (1) year after accrual. CLIENT’S REMEDY. Client’s remedy, if any, for any breach of this Agreement shall be solely in damages and Client shall look solely to Producer for recovery of such damages. Client waives and relinquishes any right Client may otherwise have to obtain injunctive or equitable relief. Client shall have no remedy for any loss, which may incur by reason of work performed by Client. INTERPRETATION. Whenever possible, each provision of this Agreement shall be interpreted in such manner as to be effective and valid under applicable law. BINDING EFFECT. This Agreement shall be binding upon, and inure to the benefit of, the successors, executors, heirs, representatives, administrators and permitted assigns of the parties hereto. Client shall have no right to (a) assign this Agreement, by operation of law or otherwise; or (b) subcontract or otherwise delegate the performance of the Services without Producer’s prior written consent which may be withheld as Producer determines in its sole discretion. Any such purported assignment shall be void. NO WAIVER. Failure of any party to this Agreement to exercise any rights shall not constitute a waiver of those rights. ENFORCEABILITY. If one or more of the provisions of this Agreement shall be held unenforceable, it shall not affect the enforceability of the other provisions. SERVIBILITIY. If any provision of this Agreement shall be found invalid or unenforceable, the remainder of this Agreement shall be interpreted so as best to reasonably affect the intent of the parties. ENTIRE AGREEMENT. This Agreement constitutes the entire understanding and agreement of the parties with respect to its subject matter and supersedes all prior and contemporaneous agreements or understandings, inducements or conditions, express or implied, written or oral, between the parties. AGENCY. Client is not Producer’s agent or representative and has no authority to bind or commit Producer to any agreements or other obligations. AMENDMENT AND WAIVERS. Any term or provision of this Agreement may be amended, and the observance of any term of this Agreement may be waived, only by a writing signed by the party to be bound. The waiver by a party of any breach or default in performance shall not be deemed to constitute a waiver of any other or succeeding breach or default. The failure of any party to enforce any of the provisions hereof shall not be construed to be a waiver of the right of such party thereafter to enforce such provisions. TIME. Contractor agrees that time is of the essence in this Agreement PROFESSIONAL RESPONSIBILITY. Nothing in this Agreement shall be construed to interfere with or otherwise affect the rendering of your services in accordance with your independent and professional judgment. You shall perform your services substantially in accordance with generally accepted practices and principles of your trade. NOTICIES. Any notice, demand, or request with respect to this Agreement shall be in writing and shall be effective only if it is delivered by personal service, by air courier with receipt of delivery, or mailed, certified mail, return receipt requested, postage prepaid, to the address set forth below. Such communications shall be effective when they are received by the addressee; but if sent by certified mail in the manner set forth above, they shall be effective five (5) days after being deposited in the mail. Any party may change its address for such communications by giving notice to the other party in conformity with this section.