NVER x RADIC LSM
MUSIC VIDEO CAMPAIGN
RADIC LSM & NVER,
Our main objective is to craft a multi-film campaign to support your upcoming releases, build brand awareness while establishing a working relationship between NVER, Radic LSM and JECP. As much as we want these music videos to be beautiful, we want to earn trust and form a long-term partnership.
Below we have listed a few options to review and tune back into us for scheduling, questions, or concerns. We're eager for you to dig in and review!
We want to level up the production for both of these videos to make a big splash for NVER. The core element is finding a throughline element from one video to the next. The main areas will be great band performances and solid color theory. Our first video (Lies) will live darker and more story-driven, which we believe will still support red as a core color but introduce more color pop through lighting and props. This video should feel less low-key dark and more color pop commercial. Editing style will play a significant role in making that video feel huge and receptive to a bigger audience pool, differentiating NVER right out the gate with two strong videos as the foundation and several deliverables.
Strategically we want to make the budget go as far as possible by pooling together a budget and streamlining the production process into 1-2 days to save long-term dollars and make each video feel like $20-30k budgets.
We see this as the introduction video to the band, so getting this one right is crucial. At its core, it's 80% band performance and 20% creative b-roll to share an idea around trauma and boundary crossing. This concept will be relatable and move the story along in a cinematic way.
With this song, the energy goes from ghostly and impactful, so we want to make sure cinematography and lighting match the energy and provide a feeling the viewer will stay engaged with. The more elegant shots can have a smoother feel, while the aggressive can ramp up in editing, motion, and tone. Much of this can be shaped through lighting.
With this being the first, I want our team to take the time to be critical of energy in the band shots, so we are hitting on as many takes as possible. This will significantly impact the edit and final film. We have a few videos we love in the reference section for this video and stills in the mood board.
From a story structure standpoint and making the most of the budget, we want to lean more surreal and build a bedroom set within the studio and go more metaphoric with a female character being challenged and disrespected and showcasing the feelings around this disrespect. Rather than ending helplessly, we want to see her break free from their inner demons and face them head-on. I want to know this character goes away, leaving her as the winner showcasing the power of facing fears and life's challenges.
This song is bold and brave, and we want to ensure this video hits the same way. I want a growth point from Lies to this video in seeing the same great band shots but bringing this together in production and post well. There's a difference between the Top proposal and the Traditional. Both should feel more unique, but in different ways.
Being in Ohio, we have Hollywood-level tools at significantly discounted rates. Two things are the BOLT Robot arm and the 30' Volumetric LED Wall (Mandalorian). The Bolt is a 20-30K/day tool, and the LED wall is 15-20K/day, but we can get this for significantly less due to our relationship with OHD and would love to bring this to NVER if standing out truly is a desire. No other band will have this touch and feel. Please note that working with this technology, we must work together to make the best art and be safe. We've done a handful of Bolt-related shoots, and while it sounds exciting, we like to address the commitment required. It takes time and respect from all parties to make it work and bring the gap with the LED wall; there's a tremendous amount of time we have to set aside for pre-production to make it possible.
In short, the creative we could see using is more futuristic with moving lighting, creative camera motion, and high energy feelings all around. Of course, this creative could be shaken out, but we would love to make something very different and powerful to elevate Ohio Artists to a more Hollywood level.
Now robot arms and LED walls aside, I'm happy to stick to the more traditional creative and build off lighting the white walls in the studio and set design for strong band shots and use a multi-cam frame within frame editing to make something feel epic and to bring a more high-key lighting style, like in the Neck Deep video. This video is open to discussion.
Verbal Inspirations: Energetic, Fashion-forward, world-building
PROPOSAL ONE | This is execution at the highest level, bringing myself and my team and OHD into the mix with a high-volume of deliverables (130+), including 2 music videos, 3 teasers each, stills and GIFs, BTS photo and video, Micro-film talking head films and matching promos.
PROPOSAL TWO | This is a more traditional level, bringing myself and my team into the mix to maintain QC throughout the deliverables (14+), including 2 music videos, 2 teasers each, and stills.
PROPOSAL THREE | This is a stripped camping focused on Lies only and ideal for building a relationship between both parties to earn trust, including a music video and 2 teasers (3 deliverables).
HOW WE DO,
WHAT WE DO
THE JECP WAY
By being consistent, persistent, and dependable, while treating people as people we will deliver great experiences for both our clients and team,
showcasing JECP as an example of great leadership in creativity, business practices, and community building,
ultimately leading to return customers, great word of mouth,
and earning a positive reputation for
care for our craft, service, and industry.
We work with artists and freelancers who embody these values,
as it ensures forward progress, creative outcomes,
and a culture of learners.
While providing a service has created a business,
in each aspect, we strive to create a personal and human feeling
to make all of this fun and approachable.
Our main goal is for these projects to establish a relationship over a transaction, and if we truly succeed,
we create a transformation in our artists.
Our leadership embodies "asking why" and embracing the exciting and challenging conversations that drive relationships forward.
Understanding our partner's needs is our foundation. We remain open-minded to ensure people's viewpoints are heard, cultivating the best projects consistently.
There's a lack of accountability, ethics, and gatekeeping within the music industry.
We do honest work with clear intentions; ethics are king in our decision-making.
We believe this leads to personal trust and the healthiest work setting, community, and vulnerability.
We partner with those who value a focus on growth, sustainability, and proactive momentum.
These efforts make for win-win-win scenarios, celebrating success together. The success of each artist and creative supports the success of the next. We make each play one at a time, realizing the long game takes a group effort by our team and our clients.
Every project takes a similar approach to create success. The biggest factor is staying clear and transparent in communication. Both parties want a project to work smoothly. We aim to reduce stress and answer questions, so we are in the most creative production mindset. Pre-production requires syncing everyone’s schedules, securing gear, locations, and freelancers, as well as preparing wardrobe, MU, and props. We run a tight ship with to-do’s for all parties and that’s how we deliver such consistent projects and experiences for our clients. Our ask is that clients respect the process and help us gather information and confirm along the way. Let’s make it a win-win scenario.
See each package for a specific breakdown of contents and differentiation. We have more than one way to engage and each proposal comes with varying deliverables that can impact your release campaign.
2 Music Videos
3 Teaser per video
3+ Promo Photography
10+ Talking Head Style Support Videos
70 + BTS Photo & Video
2 Music Videos
2 Teasers per video
10+ Stills per video
1 Music Video (Lies)
2 Teaser per video
A LITTLE ABOUT WORKING WITH US
Brandon Radic | Director
Josh Emerick | Producer/DP/Sr Editor
OHD Team | BOLT + LED Wall Techs
TBD | Cam Op/Support
TBD | Swing Lighting/BTS
TBD | Production Support
PRE-PRODUCTION | 10-21 DAYS
PRODUCTION | 1-2 DAYs
POST-PRODUCTION | 45 Days
DELIVERY | 60 Days
LIES REFERENCE FILMS
We love all these videos for their energy, variety, and how pro each band looks. From lighting to motion, they will serve as our Northstar in this campaign.
BELIEVE REFERENCE FILMS
The videos above support our traditional option in working with us, sticking closer to the creative treatment Radic LSM and we have the high-level as an option to take Believe to the next level with the Bolt robot arm and LED wall at OHD studios, truly crafting a one-of-a-kind video experience. Below is an explainer from our friends at OHD,
FULL SCALE VIDEO CAMPAIGN
WEEKENDER PRODUCTION | 2 MV'S
TWO MUSIC VIDEOS + TRADITIONAL DELIVERABLES
BEHIND THE SCENES, MATCHING PROMOS, SIMPLE PROMO VIDEOS
BOLT ROBOT AND LED WALL PRODUCTION FOR BELIEVE
$6,000 Deposit DUE on contract
$2,250 8 MONTHLY PAYMENTS
1 DAY PRODUCTION | 2 MV'S
TRADITIONAL TEAM + RENTALS
TWO MUSIC VIDEOS
TEASERS + STILLS
PAYMENT BREAKDOWN 25/50/25
$3500 Deposit DUE on contract
$7000 Due to Production
$3500 Due to NET 30 OF PRODUCTION
1 DAY PRODUCTION | 1 MV
LITE TEAM + RENTALS
ONE MUSIC VIDEO + TEASERS
PAYMENT BREAKDOWN 25/50/25
$2500 Deposit DUE on contract
$5000 Due to Production
$2500 Due to NET 30 OF PRODUCTION
We see this as a bridge to building a healthy relationship with Radic LSM x NVER + Co. The artists we work with are driven and care for their futures and see JECP as a partner in creative decisions. We want to evolve our artists and give pro-level treatment in return for trust in the creative process.
When looking at this creative, please note we are gifting pre-production, and a portion of post-production, to keep costs down while still maintaining QC for the project. We see this as an opportunity for JECP to grow and bring Radic into the mix for more projects as a partner.
review. decide. Sign.
Take some time to look the full proposal over together, ask questions, and on our next call, we can dig into the nitty-gritty. We can decide which option suits you best and draw up the invoice, contract, and other paperwork needed to make it official during this call.
Once we have an agreement, we officially enter pre-production, setting dates, securing locations, props, gear, team, and all the small things in between.
Please let us know if you have any additional questions or concerns. We're are eager to build something special for the NVER and hope for one of these sticks!
INVEST IN JECP
JECP is honored to work with talented artists, serve great experiences,
and make ideas possible.
In working with us, you grow our small business,
continue our operations, provide freelancers jobs, help serve our vendors,
and allow our footprint on your musical journey.
We love the work we do, appreciate the artists who trust us, and want to keep moving this business onward.
- Josh & Ross
This Agreement is entered into between J. Emerick Cinema & Photo, LLC(“PRODUCER”), and (“CLIENT”). Client and Producer may also hereinafter be referred to as “Party” or the “Parties”, as applicable. 01: Producer confirms they have the know-how and professional expertise to film and edit the video(s). 02: Client agrees to pay for the services to be performed by Producer and within agreed terms and payment schedule selected together. 03: The parties desire to enter into a business relationship to be governed by the terms and conditions set forth herein the creative treatment. 05: In consideration of the mutual promises set forth herein, the sufficiency of which is hereby acknowledged, the parties agree as follows: SUBJECT OF THE AGREEMENT. Client has provided Producer with instructions for a video to be filmed and edited by the Producer. The Parties have agreed that Producer will film and edit the Video. SCHEDULE AND SERVICES. Producer will film the Videos on agreed upon date via both parties; and deliver its first cut of the Videos within 28 days past production day (unless agreed upon special conditions). Client is entitled to two revisions in accordance with the Post-Production Schedule determined by Producer. Any delay in delivery of revisionary notes will delay Final Delivery. Producer will deliver the final cut of the Videos by 45 days after last production date. If Client changes the final delivery date for any reason, additional costs will be incurred that are to be determined by Producer. The Producer will deliver final files by 45-60 days after the final production date. Final files supplied by the Producer are strictly the final exports of the video and high-resolution frames (Amount TBD) pulled from the video as requested by the Client. The Producer grants Client Global usage rights with no limitations for perpetuity as it related to the final files supplied. Final Files do not include project raw footage, project files, project assets, software, hardware, etc. as those files are proprietary property that belongs to the Producer unless agreed upon in the proposal. Those can be purchased for a separate agreed-upon rate if the client so wishes. FEES AND PAYMENT TERMS. The total estimated cost of the chosen proposal. The estimate is based on the instructions provided by Client to Producer. The estimate includes, but is not limited to, expenses for the following items: all production and post-production costs, equipment, contractors, transportation, location, as well as usage as defined in creative treatment. In accepting the estimate, and in consideration of Producer’s services in connection with the Video, Client is hereby agreeing to pay Producer to the selected proposals payment schedule and set that together. Notwithstanding the foregoing, Producer will be paid for any additional production expenses incurred. Producer will be paid for any additional production expenses incurred as it relates to Overtime including but not limited to costs relating to location, contractors, equipment, transportation, insurance etc. Overtime is based on a 10-hour day including but not limited to work performed on and off set and during the post-production process in addition to work performed on weekends and holidays. If Client cancels the production of the Video, Client shall pay to Producer any costs reasonably incurred by Producer prior to the cancellation of the Video within five (5) days after invoice, provided Producer provides Client proof of such costs (e.g. invoices, etc.). In addition, a non-refundable cancellation fee of 25% of the total agreed upon project budget reflected in this agreement is to be paid to the Producer immediately upon official cancellation of the project. 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Producer retains the right to use the Video for promotional purposes. Except as otherwise provided herein, Client owns all rights, title and interest in and to the media(s) which are the subject of this Agreement, including all copyrights therein. Client grants Producer an exclusive, worldwide, sublicenseable, transferable, royalty free license to all media clips produced during the course of the contracted work as it relates to Producer’s promotional use. INDEPENDENT CONTRACTOR. It is understood that Producer’s status under this Agreement is that of an independent contractor and that all persons engaged by Producer in performing its obligations shall not be deemed employees of Client. LIABILITY. Producer shall ensure that Video and all footage produced by Producer complies with the laws of Ohio and does not infringe any intellectual property rights (including copyright) or any other rights of third parties. TERMINATION OF AGREEMENT. This Agreement shall be effective from the date signed for a period of one year, unless sooner terminated by either party in accordance with the terms and conditions of this Agreement. This Agreement is terminable by either party at any time, with or without cause, effective upon notice to the other party. If Producer exercises its right to terminate the Agreement, any obligation it may otherwise have under this Agreement shall cease immediately, except that Producer shall be obligated to compensate Client for work performed up to the time of termination. If Client exercises its right to terminate the Agreement, a non-refundable cancellation fee of 25% of the total agreed upon project budget reflected in this agreement is to be paid to the Producer immediately upon official cancellation of the project. This cancellation fee will be in addition to any production expenses incurred up until the agreed upon cancellation including but not limited to last minute crew and associated labor and vendor cancellation fees etc. After the cancellation fee and incurred production expenses are paid to Producer in full, any obligation Client may otherwise have under this Agreement shall cease immediately. CONTINUING OBLIGATIONS OF CLIENT. All provisions of this Agreement relating to the protection of Producer’s Confidential Information, Non-Solicitation and Non-Competition, Limitation of Liability, Indemnification, and Dispute resolution, shall survive expiration or termination of this Agreement for any reason. INSURANCE. Producer agrees that at all times during the filming of the Video it will maintain at least $1 Million dollars in general liability insurance. ADDITIONAL PROVISIONS. ARBITRATION. Any dispute arising out of or relating to this Agreement, or any breach thereof, shall be resolved by binding arbitration in Zanesville, OH in accordance with the Arbitration Rules of the American Arbitration Association then in effect, and judgment on the award rendered by the arbitrator(s) may be entered in any court of competent jurisdiction. All costs and expenses, including attorney’s fees, relating to the resolution of any such dispute shall be borne by the party incurring such costs and expenses. Notwithstanding their promise to arbitrate all disputes, the Parties acknowledge that either of them may seek emergency or temporary injunctive relief, but absolutely no other relief, in any court of competent jurisdiction. All other disputes, claims and remedies shall be settled by arbitration. INDEMNITY. 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Producer shall not be liable for any penalties of any kind. Any action against Producer for any alleged breach under this Agreement must be filed within one (1) year after such action accrues and all rights of Client to initiate any action arising from this Agreement will terminate one (1) year after accrual. CLIENT’S REMEDY. Client’s remedy, if any, for any breach of this Agreement shall be solely in damages and Client shall look solely to Producer for recovery of such damages. Client waives and relinquishes any right Client may otherwise have to obtain injunctive or equitable relief. Client shall have no remedy for any loss, which may incur by reason of work performed by Client. INTERPRETATION. Whenever possible, each provision of this Agreement shall be interpreted in such manner as to be effective and valid under applicable law. BINDING EFFECT. This Agreement shall be binding upon, and inure to the benefit of, the successors, executors, heirs, representatives, administrators and permitted assigns of the parties hereto. Client shall have no right to (a) assign this Agreement, by operation of law or otherwise; or (b) subcontract or otherwise delegate the performance of the Services without Producer’s prior written consent which may be withheld as Producer determines in its sole discretion. Any such purported assignment shall be void. NO WAIVER. Failure of any party to this Agreement to exercise any rights shall not constitute a waiver of those rights. ENFORCEABILITY. If one or more of the provisions of this Agreement shall be held unenforceable, it shall not affect the enforceability of the other provisions. SERVIBILITIY. If any provision of this Agreement shall be found invalid or unenforceable, the remainder of this Agreement shall be interpreted so as best to reasonably affect the intent of the parties. ENTIRE AGREEMENT. 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