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JECP

Continuity Errors Multi-film Campaign

 

prepared by

Josh Emerick

PROPOSAL EXPIRES

FEB 5TH

Life in Idle Team,

Our main objective is to craft a multi-video campaign to support your upcoming Album release campaigns while establishing a working relationship between Life in Idle and JECP. As much as we want this music video to be beautiful, we want to earn trust and form a long-term partnership.

Below we have listed a few options to review and tune back into us for scheduling, questions, or concerns. We're eager for you to dig in and review!

CREATIVE

CREATIVE OVERVIEW

At the highest level, we want this treatment to reflect creating a world for this next chapter of Life in Idle. We want to establish a collection of videos and content that feels cohesive, immersive, and consistent. In doing do we want to find color theory, characters, locations, props, and elements that marry each video to one another while still allowing each to stand on its own?

 

We are focused on videos for

  • Rabbit Hole

  • Get Low

  • Ghosty

  • Here I Go

As a starter, we like breaking the format and flow down. We see 2 videos being heavily band-focused (We could see this being Rabbit Hole & Get Low) and the other two songs taking a more story-driven focus. Ghosty and Here I go feel very emotional and cinematic.

 

With live performance being a strength, we want to make sure we find interesting ways to capture the band from one video to the next and bring out the best energy and look. However, we want to introduce art pieces that fit into the more story-driven videos, so everything connects and isn't just meaningless band shots.

A deeper Dive with some ideas we can work through together.

Rabbit Hole: Distorted Reality

This song is straight to the point, faster, and has lots of good cut points and switching energy. With the feeling of confusion, frustration, and alienation feeling, we want to create a sense of being alone, small and overwhelmed through creative cinematography and good lighting. This will keep the viewer engaged, set the stage for a cool video, and be a new step forward for Life in Idle. 

  • Rotating Camera motion

  • wide-angle lensing

  • single member shots

  • color pops in lighting

  • warm and cool tones (mirrored emotions)

  • reflective effects or practical elements

  • Studio Setting

Get Low: Midnight Thoughts

This song has a sense of feeling weighed down, wanting more, but feeling totally unrelatable. With less high energy, I want a more isolated and vocal-heavy coverage for the video to really tap into the emotional nature. I also think that with this song being so dark, we can embrace a moody, in my thoughts at midnight and can't sleep feeling. A touch of makeup and sloppy attire could help support the feeling, and lots of haze and interesting lighting can help shape the feeling of this song.

  • Haze

  • Sloppy attire

  • Natural atmosphere (Bed) 

  • House location - attached to feelings OR

  • Studio with creative lighting (shadows for bars)

  • Bringing string to connect into Here I go creative/surrealism

Here I Go: Lost Love

This is my favorite song, and it's chalked full of emotion and cinema potential. I want to create a few worlds for a female or male character. This will feel less like a continuous story and more like snapshots of one character's life. I want to show good and bad emotions, memories, and coping mechanisms. I can see this as a female character creating a stronger visual look. 

Some creative ideas are her running from herself in slow motion, journaling/reflecting on the past, bringing in a lover and doing fun things together, pushing him away (self-sabotage), him not taking things seriously, maybe robbing a small store or doing sketchy stuff together, making out/romance, dancing in public. In addition, I would like to find surreal moments with lighting or in the studio with yarn or rope tied around her and/or being blindfolded. This can symbolize how complex life is, being pulled in various directions and being blind to our own situations.

  • Smooth cinematography (gimble)

  • Variety of points in time and outfits

  • Create nostalgia from several memories

  • Sense of self-reflection

  • band shots more intimate in-house location (same as girls)

Ghosty: A Ghost Story

This video can be simplified, BUT I have an idea. This song feels like a story of being stuck in normal everyday life, killing yourself slowly. I would love to open this song with an audio capture and introduce a blanket ghost character stabbing someone off the frame and getting covered in comic book blood. From here, we progress through his days leading up to this kill. He's in an office job or whatever, doing laundry and anything else "boring." The ghost hates its life and eventually is at home dealing with it through (insert pills, alcohol, video games, maybe a noose, etc.), and he reaches a breaking point and looks himself in the face. We return to the end scene, where he's killing another version of himself and symbolizing a better life. Close the film with a close-up of the ghost happy and walking towards a new life.

  • Ghost costumes with various faces

  • Fake blood

  • Normal life locations

  • Mundane activities

  • Strong framing and cinematography

  • Fun outfits and lighting for band shots

  • Locations relevant to story

These four videos will be brought together through a variety of visual elements. We can see doing this with reflections and distortions practically and in post-production. This distortion/reflection showcases how hard life is to navigate, why things get depressing, and how we often distort our own perspectives. Lighting-wise, I want to create a sense of subtle surrealism, stretching what's true as we do in our minds. Warm tones around characters would be nice, but keeping them more in the dark and cold feelings play into the psychology of if only we went a little further, we could be in the good lighting, happiness, etc. This will be a fun way to stylistically make the videos look cool but mean something, too. Using haze will be a big thing to create a thick and challenging atmosphere. Life is hazy and hard to see forward. Again this will gain style points and mean something. Editing-wise, I would like to find a way to create literal continuity errors in the story or glitches at points to match the album's name but not throw viewers off. 

Verbal Inspirations: Sadness | World & money Problems | Reflective | Resentful

PROPOSAL ONE | This reflects doing these videos at the highest level over a weekend and working together to nail down details. We cover locations, gear rentals, crew, editing, props (to a limit), and talent/wardrobe, covering all four songs with music videos, teasers, stills, matching promo photos, behind-the-scenes photos, and video and talking head track by tracks to support in between releases.

150+ Deliverables

PROPOSAL TWO | This is a mid-tier 2 video focus campaign. We cover locations, gear rentals, crew, editing, props (to a limit), and talent/wardrobe, covering all Ghosty & Here I Go with 2 music videos, teasers, stills, behind-the-scenes photos, and video.

60+ Deliverables

PROPOSAL THREE | This will be about relationship building, and we are offering a simple package until the end of January to test the waters with JECP. I have this linked separately in the email as an option for covering only Rabbit Hole and Get Low with a more stripped creative crew. Band videos only.

20+ Deliverables

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HOW WE DO,
WHAT WE DO

THE JECP WAY

 

By being consistent, persistent, and dependable, while treating people as people we will deliver great experiences for both our clients and team,

showcasing JECP as an example of great leadership in creativity, business practices, and community building,

ultimately leading to return customers, great word of mouth,

and earning a positive reputation for

care for our craft, service, and industry.

We work with artists and freelancers who embody these values,

as it ensures forward progress, creative outcomes,

and a culture of learners.

While providing a service has created a business,

in each aspect, we strive to create a personal and human feeling

to make all of this fun and approachable.

 

Our main goal is for these projects to establish a relationship over a transaction, and if we truly succeed,

we create a transformation in our artists.

 

Curious

Our leadership embodies "asking why" and embracing the exciting and challenging conversations that drive relationships forward.

Understanding our partner's needs is our foundation. We remain open-minded to ensure people's viewpoints are heard, cultivating the best projects consistently.

honest

There's a lack of accountability, ethics, and gatekeeping within the music industry.

We do honest work with clear intentions; ethics are king in our decision-making.

We believe this leads to personal trust and the healthiest work setting, community, and vulnerability. 

supportive

We partner with those who value a focus on growth, sustainability, and proactive momentum.

These efforts make for win-win-win scenarios, celebrating success together. The success of each artist and creative supports the success of the next. We make each play one at a time, realizing the long game takes a group effort by our team and our clients. 

OUR RECIPE

Every project takes a similar approach to create success. The biggest factor is staying clear and transparent in communication. Both parties want a project to work smoothly. We aim to reduce stress and answer questions, so we are in the most creative production mindset. Pre-production requires syncing everyone’s schedules, securing gear, locations, and freelancers, as well as preparing wardrobe, MU, and props. We run a tight ship with to-do’s for all parties and that’s how we deliver such consistent projects and experiences for our clients. Our ask is that clients respect the process and help us gather information and confirm along the way.  Let’s make it a win-win scenario.

DELIVERABLES

See each package for a specific breakdown of contents and differentiation. We have more than one way to engage and each proposal comes with varying deliverables that can impact your release campaign.

PROPOSAL ONE

  • 4 Music Videos

  • 2-3 Teaser per video

  • 10+ Stills 

  • 10+ GIF’s

  • BTS Photos

  • BTS Video

  • Matching Promos/per video

  • 10+ Talking Heads micro-films

160+ Deliverables

PROPOSAL TWO

  • 2 Music Videos

  • 2 Teasers per video

  • 10 Stills per video

  • BTS Photos

60+ Deliverables

PROPOSAL TWO

  • 2 Music Videos

  • 1 Teasers per video

  • BTS Photos

20+ Deliverables

A LITTLE ABOUT WORKING WITH US

LOGISTICS

PRODUCTION TEAM

Ross Theisen | Director + Art

Josh Emerick | DP/Producer/Editor

TBD | Cam Op/AC

TBD | Swing Lighting/BTS

TBD | Art PA

TBD | Camera Assist

TBD | JR Editor

TBD | BTS Content

PROJECT TIMELINE

PRE-PRODUCTION | 10-21 DAYS

PRODUCTION | 1-3 DAYS

POST-PRODUCTION | 45-60 DAYS

VISUAL INSPIRATIONS

JOJI

Joji is a fantastic creative case study and in this video it's dark, interesting and has lots of grit that I want to borrow in cinematography, motion, character, lighting and emotion.

Neck Deep

To the point, this one showcases the band well, but the detail put into the location, lighting and art is what I would like to bring to band shots. Maybe less energy and more emotion, but the framework is here for many band shots with a touch more drama.

Pale Waves

This video hits the nail on the head with story and creativity we can see for Ghosty and Here I go in specific. Enjoy. 

MOOD BOARD

INVESTMENT

PROPOSAL ONE

HIGH-LEVEL CAMPAIGN

FULL EP SUPPORT

160+DELIVERABLES

WEEKEND PRODUCTION | 4 MV'S

TRADITIONAL TEAM + RENTALS

FOUR MUSIC VIDEOS + TRADITIONAL DELIVERABLES

BEHIND THE SCENES, MATCHING PROMOS, SIMPLE PROMO VIDEO SUPPORT

STANDARD PRICING $31k

$14k

9-month installment

$3500 Deposit DUE on contract

$1160 9-month payments

May Production date If we start plan in January

PROPOSAL TWO

TRADITIONAL CAMPAIGN

2 ART-DRIVE VIDEOS

60+ DELIVERABLES

WEEKEND PRODUCTION | 2 MV'S

TRADITIONAL TEAM + RENTALS

TWO MUSIC VIDEOS + TRADITIONAL DELIVERABLES

BEHIND THE SCENES

STANDARD PRICING $20k

$9,600

PAYMENT BREAKDOWN 25/50/25

$2400 Deposit DUE on contract

$4800 Due to Production

$2400 Due to NET 30 OF PRODUCTION

 

CLIENT NOTE

We see this as a bridge to finally building a healthy relationship with Life in Idle + Co. The artists we work with are driven and care for their futures and see JECP as a partner in creative decisions. We want to evolve our artists and give pro-level treatment in return for trust in the creative process.

We are gifting pre-production and partial post-production costs, leaving only production-related costs untouched as we can't shift industry rates and labor hours. The discounts in each quote are reflected in these areas.

what's next?

review. decide. Sign.

Take some time to look the full proposal over together, ask questions, and on our next call, we can dig into the nitty-gritty. We can decide which option suits you best and draw up the invoice, contract, and other paperwork needed to make it official during this call.

Once we have an agreement, we officially enter pre-production, setting dates, securing locations, props, gear, team, and all the small things in between.

Please let us know if you have any additional questions or concerns. We're are eager to build something special for the Life in Idle and hope for one of these sticks!

JECP TEAM

WHY JECP?

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FEAR CULTURE

"They excel at so many things; it's almost scary.

The amount of planning they put into every project is unmatched.

It's comforting to see how much they care about the project

and how every single detail is thought out well before the shoot date."

 

—  Sean Divine, Guitar

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ARTIST'S WHO

INVEST IN JECP

 

JECP is honored to work with talented artists, serve great experiences,

and make ideas possible.

In working with us, you grow our small business,

continue our operations, provide freelancers jobs, help serve our vendors,

and allow our footprint on your musical journey.

We love the work we do, appreciate the artists who trust us, and want to keep moving this business onward.

Thanks,

- Josh & Ross

TERMS

This Agreement is entered into between J. Emerick Cinema & Photo, LLC(“PRODUCER”), and (“CLIENT”). Client and Producer may also hereinafter be referred to as “Party” or the “Parties”, as applicable. 01: Producer confirms they have the know-how and professional expertise to film and edit the video(s). 02: Client agrees to pay for the services to be performed by Producer and within agreed terms and payment schedule selected together. 03: The parties desire to enter into a business relationship to be governed by the terms and conditions set forth herein the creative treatment. 05: In consideration of the mutual promises set forth herein, the sufficiency of which is hereby acknowledged, the parties agree as follows: SUBJECT OF THE AGREEMENT. Client has provided Producer with instructions for a video to be filmed and edited by the Producer. The Parties have agreed that Producer will film and edit the Video. SCHEDULE AND SERVICES. Producer will film the Videos on agreed upon date via both parties; and deliver its first cut of the Videos within 28 days past production day (unless agreed upon special conditions). Client is entitled to two revisions in accordance with the Post-Production Schedule determined by Producer. Any delay in delivery of revisionary notes will delay Final Delivery. Producer will deliver the final cut of the Videos by 45 days after last production date. If Client changes the final delivery date for any reason, additional costs will be incurred that are to be determined by Producer. The Producer will deliver final files by 45-60 days after the final production date. Final files supplied by the Producer are strictly the final exports of the video and high-resolution frames (Amount TBD) pulled from the video as requested by the Client. The Producer grants Client Global usage rights with no limitations for perpetuity as it related to the final files supplied. Final Files do not include project raw footage, project files, project assets, software, hardware, etc. as those files are proprietary property that belongs to the Producer unless agreed upon in the proposal. Those can be purchased for a separate agreed-upon rate if the client so wishes. FEES AND PAYMENT TERMS. The total estimated cost of the chosen proposal. The estimate is based on the instructions provided by Client to Producer. The estimate includes, but is not limited to, expenses for the following items: all production and post-production costs, equipment, contractors, transportation, location, as well as usage as defined in creative treatment. In accepting the estimate, and in consideration of Producer’s services in connection with the Video, Client is hereby agreeing to pay Producer to the selected proposals payment schedule and set that together. Notwithstanding the foregoing, Producer will be paid for any additional production expenses incurred. Producer will be paid for any additional production expenses incurred as it relates to Overtime including but not limited to costs relating to location, contractors, equipment, transportation, insurance etc. Overtime is based on a 10-hour day including but not limited to work performed on and off set and during the post-production process in addition to work performed on weekends and holidays. If Client cancels the production of the Video, Client shall pay to Producer any costs reasonably incurred by Producer prior to the cancellation of the Video within five (5) days after invoice, provided Producer provides Client proof of such costs (e.g. invoices, etc.). In addition, a non-refundable cancellation fee of 25% of the total agreed upon project budget reflected in this agreement is to be paid to the Producer immediately upon official cancellation of the project. If at any time, Client desires to make any changes or variations from the script(s) or storyboard(s) in the Specified Media(s) or from any material or work in progress, and such changes result in additional costs to Producer, Producer agrees to notify the Client of the amount before any such additional costs are incurred and Producer shall proceed only after receiving approval (written or oral) from Authorized Representative, approval by Client shall be binding and incorporated into the terms of this Agreement. Reimbursement for such additional costs shall be payable in accordance with the terms of this Agreement for final payment. Any additional costs incurred by the Producer due to adverse weather conditions or other similarly unforeseen and uncontrollable factors, shall be paid by Client. INTELLECTUAL PROPERTY RIGHTS. Client shall own the final Video. Client shall ensure all proper likeness rights are obtained from anyone in the Video. Producer retains the right to use the Video for promotional purposes. Except as otherwise provided herein, Client owns all rights, title and interest in and to the media(s) which are the subject of this Agreement, including all copyrights therein. Client grants Producer an exclusive, worldwide, sublicenseable, transferable, royalty free license to all media clips produced during the course of the contracted work as it relates to Producer’s promotional use. INDEPENDENT CONTRACTOR. It is understood that Producer’s status under this Agreement is that of an independent contractor and that all persons engaged by Producer in performing its obligations shall not be deemed employees of Client. LIABILITY. Producer shall ensure that Video and all footage produced by Producer complies with the laws of Ohio and does not infringe any intellectual property rights (including copyright) or any other rights of third parties. TERMINATION OF AGREEMENT. This Agreement shall be effective from the date signed for a period of one year, unless sooner terminated by either party in accordance with the terms and conditions of this Agreement. This Agreement is terminable by either party at any time, with or without cause, effective upon notice to the other party. If Producer exercises its right to terminate the Agreement, any obligation it may otherwise have under this Agreement shall cease immediately, except that Producer shall be obligated to compensate Client for work performed up to the time of termination. If Client exercises its right to terminate the Agreement, a non-refundable cancellation fee of 25% of the total agreed upon project budget reflected in this agreement is to be paid to the Producer immediately upon official cancellation of the project. This cancellation fee will be in addition to any production expenses incurred up until the agreed upon cancellation including but not limited to last minute crew and associated labor and vendor cancellation fees etc. After the cancellation fee and incurred production expenses are paid to Producer in full, any obligation Client may otherwise have under this Agreement shall cease immediately. CONTINUING OBLIGATIONS OF CLIENT. All provisions of this Agreement relating to the protection of Producer’s Confidential Information, Non-Solicitation and Non-Competition, Limitation of Liability, Indemnification, and Dispute resolution, shall survive expiration or termination of this Agreement for any reason. INSURANCE. Producer agrees that at all times during the filming of the Video it will maintain at least $1 Million dollars in general liability insurance. ADDITIONAL PROVISIONS. ARBITRATION. Any dispute arising out of or relating to this Agreement, or any breach thereof, shall be resolved by binding arbitration in Zanesville, OH in accordance with the Arbitration Rules of the American Arbitration Association then in effect, and judgment on the award rendered by the arbitrator(s) may be entered in any court of competent jurisdiction. All costs and expenses, including attorney’s fees, relating to the resolution of any such dispute shall be borne by the party incurring such costs and expenses. Notwithstanding their promise to arbitrate all disputes, the Parties acknowledge that either of them may seek emergency or temporary injunctive relief, but absolutely no other relief, in any court of competent jurisdiction. All other disputes, claims and remedies shall be settled by arbitration. INDEMNITY. CLIENT AGREES TO DEFEND, INDEMNIFY, AND HOLD PRODUCER, AND ITS OFFICERS, EMPLOYEES, AGENTS, REPRESENTATIVES, SUCCESSORS, AND ASSIGNS, HARMLESS FROM ANY AND ALL LOSSES, CLAIMS, LIABILITIES, COSTS, JUDGMENTS AND EXPENSES (INCLUDING BUT NOT LIMITED TO REASONABLE ATTORNEY’S FEES), WHETHER IN TORT, CONTRACT, OR OTHERWISE, ARISING OUT OF THE PERFORMANCE OF CLIENT’S WORK, WHETHER CAUSED BY PRODUCER’S ALLEGED OR ACTUAL NEGLIGENCE OR OTHERWISE. LIMITATION OF LIABILITY. In no event shall Producer be liable to client for any indirect, incidental, consequential or punitive damages, or for loss of profits, revenue or data, whether in an action in contract, tort, strict liability, or otherwise, even if Client advises Producer of the possibility of those damages. Producer’s liability on any claim for any loss or damage arising out of or in connection with or resulting from this shall in no case exceed the value of the services provided by Client under this Agreement, as defined above. Producer shall not be liable for any penalties of any kind. Any action against Producer for any alleged breach under this Agreement must be filed within one (1) year after such action accrues and all rights of Client to initiate any action arising from this Agreement will terminate one (1) year after accrual. CLIENT’S REMEDY. Client’s remedy, if any, for any breach of this Agreement shall be solely in damages and Client shall look solely to Producer for recovery of such damages. Client waives and relinquishes any right Client may otherwise have to obtain injunctive or equitable relief. Client shall have no remedy for any loss, which may incur by reason of work performed by Client. INTERPRETATION. Whenever possible, each provision of this Agreement shall be interpreted in such manner as to be effective and valid under applicable law. BINDING EFFECT. This Agreement shall be binding upon, and inure to the benefit of, the successors, executors, heirs, representatives, administrators and permitted assigns of the parties hereto. Client shall have no right to (a) assign this Agreement, by operation of law or otherwise; or (b) subcontract or otherwise delegate the performance of the Services without Producer’s prior written consent which may be withheld as Producer determines in its sole discretion. Any such purported assignment shall be void. NO WAIVER. Failure of any party to this Agreement to exercise any rights shall not constitute a waiver of those rights. ENFORCEABILITY. If one or more of the provisions of this Agreement shall be held unenforceable, it shall not affect the enforceability of the other provisions. SERVIBILITIY. If any provision of this Agreement shall be found invalid or unenforceable, the remainder of this Agreement shall be interpreted so as best to reasonably affect the intent of the parties. ENTIRE AGREEMENT. This Agreement constitutes the entire understanding and agreement of the parties with respect to its subject matter and supersedes all prior and contemporaneous agreements or understandings, inducements or conditions, express or implied, written or oral, between the parties. AGENCY. Client is not Producer’s agent or representative and has no authority to bind or commit Producer to any agreements or other obligations. AMENDMENT AND WAIVERS. Any term or provision of this Agreement may be amended, and the observance of any term of this Agreement may be waived, only by a writing signed by the party to be bound. The waiver by a party of any breach or default in performance shall not be deemed to constitute a waiver of any other or succeeding breach or default. The failure of any party to enforce any of the provisions hereof shall not be construed to be a waiver of the right of such party thereafter to enforce such provisions. TIME. Contractor agrees that time is of the essence in this Agreement PROFESSIONAL RESPONSIBILITY. Nothing in this Agreement shall be construed to interfere with or otherwise affect the rendering of your services in accordance with your independent and professional judgment. You shall perform your services substantially in accordance with generally accepted practices and principles of your trade. NOTICIES. Any notice, demand, or request with respect to this Agreement shall be in writing and shall be effective only if it is delivered by personal service, by air courier with receipt of delivery, or mailed, certified mail, return receipt requested, postage prepaid, to the address set forth below. Such communications shall be effective when they are received by the addressee; but if sent by certified mail in the manner set forth above, they shall be effective five (5) days after being deposited in the mail. Any party may change its address for such communications by giving notice to the other party in conformity with this section.

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