CREATIVE OVERVIEW

At the highest level, we want this treatment to reflect creating a world for this next chapter of Life in Idle. We want to establish a collection of videos and content that feels cohesive, immersive, and consistent. In doing do we want to find color theory, characters, locations, props, and elements that marry each video to one another while still allowing each to stand on its own?

 

We are focused on videos for

• Rabbit Hole

• Get Low

• Ghosty

• Here I Go

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As a starter, we like breaking the format and flow down. We see 2 videos being heavily band-focused (We could see this being Rabbit Hole & Get Low) and the other two songs taking a more story-driven focus. Ghosty and Here I go feel very emotional and cinematic.

 

With live performance being a strength, we want to make sure we find interesting ways to capture the band from one video to the next and bring out the best energy and look. However, we want to introduce art pieces that fit into the more story-driven videos, so everything connects and isn't just meaningless band shots.

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A deeper Dive with some ideas we can work through together.

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Rabbit Hole: Distorted Reality

This song is straight to the point, faster, and has lots of good cut points and switching energy. With the feeling of confusion, frustration, and alienation feeling, we want to create a sense of being alone, small and overwhelmed through creative cinematography and good lighting. This will keep the viewer engaged, set the stage for a cool video, and be a new step forward for Life in Idle. 

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• Rotating Camera motion

• wide-angle lensing

• single member shots

• color pops in lighting

• warm and cool tones (mirrored emotions)

• reflective effects or practical elements

• Studio Setting

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Get Low: Midnight Thoughts

This song has a sense of feeling weighed down, wanting more, but feeling totally unrelatable. With less high energy, I want a more isolated and vocal-heavy coverage for the video to really tap into the emotional nature. I also think that with this song being so dark, we can embrace a moody, in my thoughts at midnight and can't sleep feeling. A touch of makeup and sloppy attire could help support the feeling, and lots of haze and interesting lighting can help shape the feeling of this song.

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• Haze

• Sloppy attire

• Natural atmosphere (Bed) 

• House location - attached to feelings OR

• Studio with creative lighting (shadows for bars)

• Bringing string to connect into Here I go creative/surrealism

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Here I Go: Lost Love

This is my favorite song, and it's chalked full of emotion and cinema potential. I want to create a few worlds for a female or male character. This will feel less like a continuous story and more like snapshots of one character's life. I want to show good and bad emotions, memories, and coping mechanisms. I can see this as a female character creating a stronger visual look. 

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Some creative ideas are her running from herself in slow motion, journaling/reflecting on the past, bringing in a lover and doing fun things together, pushing him away (self-sabotage), him not taking things seriously, maybe robbing a small store or doing sketchy stuff together, making out/romance, dancing in public. In addition, I would like to find surreal moments with lighting or in the studio with yarn or rope tied around her and/or being blindfolded. This can symbolize how complex life is, being pulled in various directions and being blind to our own situations.

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• Smooth cinematography (gimble)

• Variety of points in time and outfits

• Create nostalgia from several memories

• Sense of self-reflection

• band shots more intimate in-house location (same as girls)

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Ghosty: A Ghost Story

This video can be simplified, BUT I have an idea. This song feels like a story of being stuck in normal everyday life, killing yourself slowly. I would love to open this song with an audio capture and introduce a blanket ghost character stabbing someone off the frame and getting covered in comic book blood. From here, we progress through his days leading up to this kill. He's in an office job or whatever, doing laundry and anything else "boring." The ghost hates its life and eventually is at home dealing with it through (insert pills, alcohol, video games, maybe a noose, etc.), and he reaches a breaking point and looks himself in the face. We return to the end scene, where he's killing another version of himself and symbolizing a better life. Close the film with a close-up of the ghost happy and walking towards a new life.

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• Ghost costumes with various faces

• Fake blood

• Normal life locations

• Mundane activities

• Strong framing and cinematography

• Fun outfits and lighting for band shots

• Locations relevant to story

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These four videos will be brought together through a variety of visual elements. We can see doing this with reflections and distortions practically and in post-production. This distortion/reflection showcases how hard life is to navigate, why things get depressing, and how we often distort our own perspectives. Lighting-wise, I want to create a sense of subtle surrealism, stretching what's true as we do in our minds. Warm tones around characters would be nice, but keeping them more in the dark and cold feelings play into the psychology of if only we went a little further, we could be in the good lighting, happiness, etc. This will be a fun way to stylistically make the videos look cool but mean something, too. Using haze will be a big thing to create a thick and challenging atmosphere. Life is hazy and hard to see forward. Again this will gain style points and mean something. Editing-wise, I would like to find a way to create literal continuity errors in the story or glitches at points to match the album's name but not throw viewers off. 

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Verbal Inspirations: Sadness | World & money Problems | Reflective | Resentful

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PROPOSAL ONE | This reflects doing these videos at the highest level over a weekend and working together to nail down details. We cover locations, gear rentals, crew, editing, props (to a limit), and talent/wardrobe, covering all four songs with music videos, teasers, stills, matching promo photos, behind-the-scenes photos, and video and talking head track by tracks to support in between releases.

150+ Deliverables

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PROPOSAL TWO | This is a mid-tier 2 video focus campaign. We cover locations, gear rentals, crew, editing, props (to a limit), and talent/wardrobe, covering all Ghosty & Here I Go with 2 music videos, teasers, stills, behind-the-scenes photos, and video.

60+ Deliverables

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PROPOSAL THREE | This will be about relationship building, and we are offering a simple package until the end of January to test the waters with JECP. I have this linked separately in the email as an option for covering only Rabbit Hole and Get Low with a more stripped creative crew. Band videos only.

20+ Deliverables