LEVEL-UP APP LAUNCH
Commercial
Born from the F14 family, FitnessPros Level-Up campaign is more than an app, it’s a movement to empower trainers, coaches, and clients to collaborate on their fitness journeys.
We partnered with the team early, using a collaborative workshop to align vision, clarify messaging, and build a focused production strategy.
The result? A sleek launch campaign featuring commercial video, brand imagery, and social-ready assets that introduced the FitnessPros app to the world and kicked off beta testing with clarity and confidence.
One brand. One message. A new way to move forward—together.
PROJECT DETAILS
Client: FitnessPros
Crew Size: Medium (6)
Total time: 128hrs
Package: Commercial Campaign
Style: Commercial / Tech / Fitness
PRODUCTION
Ross Theisen: Director
Josh Emerick: DP & Editor
Luis Bazan: AC
Trevor O'Neal: Lighting
Hunter Wurzelbach: Stills Photographer
Cameron Hanson: Production & BTS
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