2024 MV CAMPAIGN
PROPOSAL EXPIRES: December 30th
WELCOME TO YOUR PROPOSAL
Matt & Fear Culture Team,
Since our partnership's inception in 2017, we've witnessed Fear Culture's evolving musical journey. Now, we are at a pivotal moment to produce compelling music videos and unify and solidify Fear Culture's brand identity. This proposal outlines our approach to harnessing the power of visual storytelling, ensuring each piece builds upon the last to create a cohesive and impactful brand narrative.
Below, we have listed a few options to review and tune back into us for scheduling, questions, or concerns. We're eager for you to dig in and review!
Our focus is to integrate visual elements from Fear Culture's current EP and recent visualizer, using color theory and thematic consistency to enhance brand identity. We propose two options, each designed to provide Fear Culture with a creative and strategic path forward.
Creative Direction | Help Me Forget
In our discussions about the upcoming track "Help Me Forget," we delved into the complexities of portraying PTSD and the journey from pain to healing. This song, rich in narrative, offers a unique opportunity to explore themes of time, memory, and the struggle between expectation and reality. Our objective is to create a music video that complements the track’s depth and strengthens the evolving identity of Fear Culture. By interweaving visual elements like the Rose Gold Color Theory and the character from the “Spiritual” video, we aim to establish a consistent and impactful visual narrative. This approach will enhance the individuality of "Help Me Forget" and contribute to a cohesive brand story for Fear Culture.
Our vision for this project is to craft a character-driven music video that resonates with the song's emotional core. We plan to utilize visual contrasts to depict the fractured nature of memory and perception and to bring the narrative of facing and overcoming inner demons to life. This production is more than just a music video; it’s a visual journey that mirrors the band's lyrical storytelling. We see this as a collaborative effort, where creative ideas about set design, character portrayal, and thematic consistency will be shared and refined together. By aligning our creative process with Fear Culture's artistic vision, we are set to produce a compelling video and a meaningful and resonant piece of art.
PTSD and Time: Exploring themes of pain, memory, and reality through a character-driven narrative.
Visual Contrast: Showcasing vibrant expectations against muted realities to symbolize fractured thinking.
Character Evolution: Reintroducing the idol character from "Spiritual," evolving their role to reflect the song's deeper themes.
Keywords: Human-centric, Real Stories, Growth-Mindset, Cohesion
We have three options listed below for investment and treat our music videos as products. We like to keep in mind relationship is the most important element to get right for great creative work. We've built a process that helps support great music videos, but more importantly, great experiences and building better artists.
In short, our highest option lets us batch produce more work over less time, pooling resources, helping maintain more consistency, and offsetting long-term costs. Our mid-tier option still lets us do damage but would strip back deliverables and resources, and typically, it is where most of our artists land project to project. It's safe while adding solid value. Our lowest option is great for testing the waters, but we recommend doing something more simplistic so that we can iron out details on future projects. This package is cheaper in total cost but is really focused on building trust to work into the next project.
A more curated experience serving a handcrafted set of deliverables to make the most significant impact, save the most long-term dollars, and increase our success rate in storytelling & marketing.
This is our signature set of deliverables, building upon the foundation of our discovery call objectives and digging into supportive content to help this project create more connections.
This is the essentials only, testing the waters with our relationship and delivering only on the core discovery call focus, working as a solid foundational step between parties.
THE CREATIVE BRIEF
LET'S LEARN MORE ABOUT WHAT WE CAN DO FOR YOU
Brand Integration and Marketing Strategy
While Fear Culture will spearhead its social media and website strategy, we aim to provide content that seamlessly integrates with these efforts. Our goal is to offer guidance and content that supports Fear Culture's ambitions of deepening fan connections and exploring new marketing avenues like IG ads and YouTube marketing.
Fear Culture will contribute to the creative process by providing actors, attire, and props. Our team will lead the ideation and production, ensuring a high-quality output that aligns with Fear Culture's vision and brand objectives.
Long-Term Goals and Growth
This project is more than just producing music videos; it's about laying the groundwork for Fear Culture's long-term aspirations. We aim to create content that resonates with fans and industry professionals, fostering deeper connections and supporting Fear Culture's touring ambitions.
Unified Brand Narrative: Building a consistent and compelling visual story across multiple platforms.
Tailored Creative Options: Three strategic options designed to elevate Fear Culture's brand and deepen audience engagement.
Collaborative Production: A partnership approach in content creation, balancing internal contributions with our expertise in production.
Marketing Reinvention: Guidance and content creation to support new marketing strategies and fan engagement.
Long-Term Vision: Aligning with Fear Culture's aspirations for meaningful connections and industry growth.
We are excited about the possibility of embarking on this renewed journey with Fear Culture and look forward to discussing these options further.
real success for real artist
HOW WE DO WHAT WE DO
THE JECP WAY: EVOLVING ARTISTS
Every project takes a similar approach to create success. The most significant factor is staying clear and transparent in communication. Both parties want a project to work smoothly. We aim to reduce stress and answer questions to have the most creative production mindset.
By being consistent, persistent, and dependable while treating people as people, we will deliver great experiences for both our clients and team, showcasing JECP as an example of great leadership in creativity, business practices, and community building, ultimately leading to return customers, great word of mouth, and earning a positive reputation for care for our craft, service, and industry.
We work with artists and freelancers who embody these values, as it ensures forward progress, creative outcomes, and a culture of learners.
While providing a service has created a business, in each aspect, we strive to create a personal and human feeling to make all of this fun and approachable.
Our main goal is for these projects to establish a relationship over a transaction, and if we truly succeed, we create a transformation in our artists.
Our leadership embodies "asking why" and embracing the exciting and challenging conversations that drive relationships forward.
Understanding our partner's needs is our foundation. We remain open-minded to ensure people's viewpoints are heard, cultivating the best projects consistently.
There's a lack of accountability, ethics, and gatekeeping within the music industry.
We do honest work with clear intentions; ethics are king in our decision-making.
We believe this leads to personal trust and the healthiest work setting, community, and vulnerability.
We partner with those who value a focus on growth, sustainability, and proactive momentum.
These efforts make for win-win-win scenarios, celebrating success together. The success of each artist and creative supports the success of the next. We make each play one at a time, realizing the long game takes a group effort by our team and our clients.
MEET THE TEAM
Practical Set Design, and Creative Direction
These videos stand out the most to us from our conversation. Beyond a performance video, each of these has great energy, but also a really cool and intentional set design. Thinking about growth and how we feel dealing with life's challenges the plant life could be a symbol of life and death. Maybe in one video use this to showcase growth and another more challenging subject showcasing death or destruction. This is just a loose idea. Additionally, we really enjoy the consistency in attire and fashion for these videos. Look them over and gather some thoughts for our call. these aren't meant to be exact copies, but inspiration pieces!
Something to Consider: The Band Story
A big push we want to make in the coming years is using our documentary filmmaker muscles. Our whole other business in the corporate space focused on this skillset, and feel most artists could benefit from this. If you land on the top option, we would like to gift this for free in the package.
Think mini-doc, but we get to the heart of why this band is around, the experience and aspirations you guys have and to get a bit vulnerable a human about how important this project has been to you. Sharing mainly the Denihilist film here but also tagging in a few others that are emotionally powerful. The idea here is to make something a bit more evergreen and not just promote an album, but create a legacy piece for what this band stands for.
UP TO 3-DAY PRODUCTION
HIGH-VOLUME FOCUSED PRODUCTION
Flexible Team & Production
Narrative MV & 2 Performance MV's & Traditional Content Deliverables
Band Story Film Included for FREE
Weekend Production for Music Videos
9-MONTH PAYMENT PLAN
STORY WORKSHOP INCLUDED
9-MONTH PAYMENT PLAN
$3375 Deposit due on contract
$1265 Monthly installments x 8 from contract
ENHANCED DOUBLE W/ART DIRECTION
1 Art-Driven Video + 1 Performance Video
More detailed performance & Art
Standard Crew & Production
2 MV's & Traditional Content deliverables (teasers, GIFs, BTS, Matching Promos)
6-MONTH PAYMENT PLAN
6-MONTH PAYMENT PLAN
$1950 Deposit due on contract
$1170 Monthly installments x 5 from contract
Single Focused Video
1 Art-Driven Video focused on great Energy, Lighting & Cinematography
Lite Team & Production
MV & Teasers + Matching Promos
25/50/25 PAYMENT PLAN
PAYMENT BREAKDOWN 25/50/25
$1450 Deposit due on contract
$2900 Due to production
$1450 Due to net 30 of production
Each of these packages reflects heavy discounts from standard pricing... Here's why!
We've been working with Fear Culture for a long time and are huge fans of the music. We also appreciate the trust, respect, and support that's been provided over the years. With that, we expect you to help us in aligning things to make these videos feel bigger than the budgets associated and that takes teamwork in gathering props, being prepared, and making these videos truly creative.
Let's talk more on our call about these details and how we make these feel huge!
MAKE IT LEGIT
review. decide. Sign.
Take some time to review your proposal with your team, and on our next call, we can dig into the nitty-gritty. During this call, we can decide which option suits you best and draw up the invoice, contract, and other paperwork needed to make it official.
After the contract, we officially enter pre-production, setting dates, securing locations, props, gear, team, and all the small things in between. The plan.
Please let us know if you have any additional questions or concerns. We are eager to build something special!
ARTIST'S WHO INVEST IN JECP
JECP is honored to work with talented artists, serve great experiences, and make ideas possible. In working with us, you grow our small business, continue our operations, provide freelancers jobs, help serve our vendors, and allow our footprint on your musical journey.
We love our work, appreciate the artists who trust us and want to keep moving this business onward.
- Josh & Ross
"They excel at so many things; it's almost scary.
The amount of planning they put into every project is unmatched.
It's comforting to see how much they care about the project
and how every single detail is thought out well before the shoot date."
— Sean Divine, Guitar
This Agreement is entered into between J. Emerick Cinema & Photo, LLC(“PRODUCER”), and (“CLIENT”). Client and Producer may also hereinafter be referred to as “Party” or the “Parties”, as applicable. 01: Producer confirms they have the know-how and professional expertise to film and edit the video(s). 02: Client agrees to pay for the services to be performed by Producer and within agreed terms and payment schedule selected together. 03: The parties desire to enter into a business relationship to be governed by the terms and conditions set forth herein the creative treatment. 05: In consideration of the mutual promises set forth herein, the sufficiency of which is hereby acknowledged, the parties agree as follows: SUBJECT OF THE AGREEMENT. Client has provided Producer with instructions for a video to be filmed and edited by the Producer. The Parties have agreed that Producer will film and edit the Video. SCHEDULE AND SERVICES. Producer will film the Videos on agreed upon date via both parties; and deliver its first cut of the Videos within 28 days past production day (unless agreed upon special conditions). Client is entitled to two revisions in accordance with the Post-Production Schedule determined by Producer. Any delay in delivery of revisionary notes will delay Final Delivery. Producer will deliver the final cut of the Videos by 45 days after last production date. If Client changes the final delivery date for any reason, additional costs will be incurred that are to be determined by Producer. The Producer will deliver final files by 45-60 days after the final production date. Final files supplied by the Producer are strictly the final exports of the video and high-resolution frames (Amount TBD) pulled from the video as requested by the Client. The Producer grants Client Global usage rights with no limitations for perpetuity as it related to the final files supplied. Final Files do not include project raw footage, project files, project assets, software, hardware, etc. as those files are proprietary property that belongs to the Producer unless agreed upon in the proposal. Those can be purchased for a separate agreed-upon rate if the client so wishes. FEES AND PAYMENT TERMS. The total estimated cost of the chosen proposal. The estimate is based on the instructions provided by Client to Producer. The estimate includes, but is not limited to, expenses for the following items: all production and post-production costs, equipment, contractors, transportation, location, as well as usage as defined in creative treatment. In accepting the estimate, and in consideration of Producer’s services in connection with the Video, Client is hereby agreeing to pay Producer to the selected proposals payment schedule and set that together. Notwithstanding the foregoing, Producer will be paid for any additional production expenses incurred. Producer will be paid for any additional production expenses incurred as it relates to Overtime including but not limited to costs relating to location, contractors, equipment, transportation, insurance etc. Overtime is based on a 10-hour day including but not limited to work performed on and off set and during the post-production process in addition to work performed on weekends and holidays. If Client cancels the production of the Video, Client shall pay to Producer any costs reasonably incurred by Producer prior to the cancellation of the Video within five (5) days after invoice, provided Producer provides Client proof of such costs (e.g. invoices, etc.). In addition, a non-refundable cancellation fee of 25% of the total agreed upon project budget reflected in this agreement is to be paid to the Producer immediately upon official cancellation of the project. If at any time, Client desires to make any changes or variations from the script(s) or storyboard(s) in the Specified Media(s) or from any material or work in progress, and such changes result in additional costs to Producer, Producer agrees to notify the Client of the amount before any such additional costs are incurred and Producer shall proceed only after receiving approval (written or oral) from Authorized Representative, approval by Client shall be binding and incorporated into the terms of this Agreement. Reimbursement for such additional costs shall be payable in accordance with the terms of this Agreement for final payment. Any additional costs incurred by the Producer due to adverse weather conditions or other similarly unforeseen and uncontrollable factors, shall be paid by Client. INTELLECTUAL PROPERTY RIGHTS. Client shall own the final Video. Client shall ensure all proper likeness rights are obtained from anyone in the Video. Producer retains the right to use the Video for promotional purposes. Except as otherwise provided herein, Client owns all rights, title and interest in and to the media(s) which are the subject of this Agreement, including all copyrights therein. Client grants Producer an exclusive, worldwide, sublicenseable, transferable, royalty free license to all media clips produced during the course of the contracted work as it relates to Producer’s promotional use. INDEPENDENT CONTRACTOR. It is understood that Producer’s status under this Agreement is that of an independent contractor and that all persons engaged by Producer in performing its obligations shall not be deemed employees of Client. LIABILITY. Producer shall ensure that Video and all footage produced by Producer complies with the laws of Ohio and does not infringe any intellectual property rights (including copyright) or any other rights of third parties. TERMINATION OF AGREEMENT. This Agreement shall be effective from the date signed for a period of one year, unless sooner terminated by either party in accordance with the terms and conditions of this Agreement. This Agreement is terminable by either party at any time, with or without cause, effective upon notice to the other party. If Producer exercises its right to terminate the Agreement, any obligation it may otherwise have under this Agreement shall cease immediately, except that Producer shall be obligated to compensate Client for work performed up to the time of termination. If Client exercises its right to terminate the Agreement, a non-refundable cancellation fee of 25% of the total agreed upon project budget reflected in this agreement is to be paid to the Producer immediately upon official cancellation of the project. This cancellation fee will be in addition to any production expenses incurred up until the agreed upon cancellation including but not limited to last minute crew and associated labor and vendor cancellation fees etc. After the cancellation fee and incurred production expenses are paid to Producer in full, any obligation Client may otherwise have under this Agreement shall cease immediately. CONTINUING OBLIGATIONS OF CLIENT. All provisions of this Agreement relating to the protection of Producer’s Confidential Information, Non-Solicitation and Non-Competition, Limitation of Liability, Indemnification, and Dispute resolution, shall survive expiration or termination of this Agreement for any reason. INSURANCE. Producer agrees that at all times during the filming of the Video it will maintain at least $1 Million dollars in general liability insurance. ADDITIONAL PROVISIONS. ARBITRATION. Any dispute arising out of or relating to this Agreement, or any breach thereof, shall be resolved by binding arbitration in Zanesville, OH in accordance with the Arbitration Rules of the American Arbitration Association then in effect, and judgment on the award rendered by the arbitrator(s) may be entered in any court of competent jurisdiction. All costs and expenses, including attorney’s fees, relating to the resolution of any such dispute shall be borne by the party incurring such costs and expenses. Notwithstanding their promise to arbitrate all disputes, the Parties acknowledge that either of them may seek emergency or temporary injunctive relief, but absolutely no other relief, in any court of competent jurisdiction. All other disputes, claims and remedies shall be settled by arbitration. INDEMNITY. CLIENT AGREES TO DEFEND, INDEMNIFY, AND HOLD PRODUCER, AND ITS OFFICERS, EMPLOYEES, AGENTS, REPRESENTATIVES, SUCCESSORS, AND ASSIGNS, HARMLESS FROM ANY AND ALL LOSSES, CLAIMS, LIABILITIES, COSTS, JUDGMENTS AND EXPENSES (INCLUDING BUT NOT LIMITED TO REASONABLE ATTORNEY’S FEES), WHETHER IN TORT, CONTRACT, OR OTHERWISE, ARISING OUT OF THE PERFORMANCE OF CLIENT’S WORK, WHETHER CAUSED BY PRODUCER’S ALLEGED OR ACTUAL NEGLIGENCE OR OTHERWISE. LIMITATION OF LIABILITY. In no event shall Producer be liable to client for any indirect, incidental, consequential or punitive damages, or for loss of profits, revenue or data, whether in an action in contract, tort, strict liability, or otherwise, even if Client advises Producer of the possibility of those damages. Producer’s liability on any claim for any loss or damage arising out of or in connection with or resulting from this shall in no case exceed the value of the services provided by Client under this Agreement, as defined above. Producer shall not be liable for any penalties of any kind. Any action against Producer for any alleged breach under this Agreement must be filed within one (1) year after such action accrues and all rights of Client to initiate any action arising from this Agreement will terminate one (1) year after accrual. CLIENT’S REMEDY. Client’s remedy, if any, for any breach of this Agreement shall be solely in damages and Client shall look solely to Producer for recovery of such damages. Client waives and relinquishes any right Client may otherwise have to obtain injunctive or equitable relief. Client shall have no remedy for any loss, which may incur by reason of work performed by Client. INTERPRETATION. Whenever possible, each provision of this Agreement shall be interpreted in such manner as to be effective and valid under applicable law. BINDING EFFECT. This Agreement shall be binding upon, and inure to the benefit of, the successors, executors, heirs, representatives, administrators and permitted assigns of the parties hereto. Client shall have no right to (a) assign this Agreement, by operation of law or otherwise; or (b) subcontract or otherwise delegate the performance of the Services without Producer’s prior written consent which may be withheld as Producer determines in its sole discretion. Any such purported assignment shall be void. NO WAIVER. Failure of any party to this Agreement to exercise any rights shall not constitute a waiver of those rights. ENFORCEABILITY. If one or more of the provisions of this Agreement shall be held unenforceable, it shall not affect the enforceability of the other provisions. SERVIBILITIY. If any provision of this Agreement shall be found invalid or unenforceable, the remainder of this Agreement shall be interpreted so as best to reasonably affect the intent of the parties. ENTIRE AGREEMENT. This Agreement constitutes the entire understanding and agreement of the parties with respect to its subject matter and supersedes all prior and contemporaneous agreements or understandings, inducements or conditions, express or implied, written or oral, between the parties. AGENCY. Client is not Producer’s agent or representative and has no authority to bind or commit Producer to any agreements or other obligations. AMENDMENT AND WAIVERS. Any term or provision of this Agreement may be amended, and the observance of any term of this Agreement may be waived, only by a writing signed by the party to be bound. The waiver by a party of any breach or default in performance shall not be deemed to constitute a waiver of any other or succeeding breach or default. The failure of any party to enforce any of the provisions hereof shall not be construed to be a waiver of the right of such party thereafter to enforce such provisions. TIME. Contractor agrees that time is of the essence in this Agreement PROFESSIONAL RESPONSIBILITY. Nothing in this Agreement shall be construed to interfere with or otherwise affect the rendering of your services in accordance with your independent and professional judgment. You shall perform your services substantially in accordance with generally accepted practices and principles of your trade. NOTICIES. Any notice, demand, or request with respect to this Agreement shall be in writing and shall be effective only if it is delivered by personal service, by air courier with receipt of delivery, or mailed, certified mail, return receipt requested, postage prepaid, to the address set forth below. Such communications shall be effective when they are received by the addressee; but if sent by certified mail in the manner set forth above, they shall be effective five (5) days after being deposited in the mail. Any party may change its address for such communications by giving notice to the other party in conformity with this section.