ENEMIES & ALLIES
MULT-FILM ALBUM CAMPAIGN
Josh Emerick & Ross Theisen
HI E&A TEAM,
Our main objective is to build a project that supports this first album release establishing the visual brand for Enemies & Allies. This multi-film support is designed to create several touch-points through content creation, legitimize what already is in place and give footing to WHO E&A is.
We’ve built a proposal with three options, so you can best decide how JECP and E&A start a relationship together. Each option is designed for Subliminal Messages to be the lead project and fuller options, including Dark Matter and supporting Visual aides for the other tracks through Playthroughs and stream videos that all feel consistent by borrowing art direction from the established SM Video.
In terms of Creative, our thoughts are to focus on creating a villain character and environments that look interesting and professional, allowing us to still focus on the most important marketing piece, the band, but giving some life and meaning with simple ideas that can be more openly interpreted. The biggest obstacle in establishing a project is focusing on the important pieces, and for us, it comes back to the band and makes the faces familiar for the fan-base.
This is our core focus in all the proposals, with the main goal to create a high-energy band performance mixed with a politician character. The idea being that we create an eyeless and earless character with the help of our MUA. We discussed several characters, but to save time and not overcomplicate what the audience see's we believe the stronger route is to build this character and then take them through a journey from self composed to out of control matching today's climate. In achieving this we want the character to start off safer, clean cut and well dressed and progressively lose control and start to see hair, energy and clothing be less polished and more irrational.
There would essentially be three scenes that build out the look of this film. The core backbone band will be traditional pro-looking metalcore band shots. The politician singularly will be another and the third will be the vocalist vs the politician, potentially giving the politician lines to deliver back and forth to against each other.
In terms of color palette we see red and blue being colors we use singularly as well as together to subtly symbolize patriotism and tie into the world as it stands. We aren't married to this, but do believe these colors work well together and if we go into the Dark Matter film we see blues and golds being strong colors to pull from with blue bringing the gap.
This video is the hardest to achieve logistically and if we proceed with this one I think we need to extend pre-production into the early parts of 2021, giving time for both JECP + E&A teams to get everything together.
Our general idea here is to create a space station going down. Our biggest need to literally create this universe. We can do this practically through mody lighting, using camera tricks and paying attention to wardrbe details that sell the effect.
Our core concept is to have the band play both in a full band arrangement and single wearing space suits (modern style look) with the E&A branding as patches and staging others to run around during these takes to create the feeling of a ship going down and panic. For the full band we want to arrange members together closely with harsh fall off and people scattering around the edges of frame along with lighting that feels like alrams going off to add even more energy and selling f the effect. For the vocalist we want to create a broadcast room for him to deliver lines like he's trying to reach help and match the tone of the track. The storyline really would be a mixture of filming people moving around chaotically in different areas and maybe we either create a character we label as dark matteror try to create an element that we film as a fourth element to break the edit up. This is something we can discuss more fully and plan for as we get closer to the date.
In general the creative needs refined, after that location and talented locked and from there wardrobe creation can begin and prop buying. This is a bigger idea that would take several weeks todo well and with less stress.
PLAYTHROUGHS + STREAMS
In addition to the main music videos we have the PROPOSAL A designed to achieve a full campaign for E&A with added Promos session as well as matching images from the MV sets to add content to the full cycle and dedicating a separate camera system to playthroughs for the other tracks on Story-line days.
Our general thoughts are to build a stream video with Boiling point with Vocals sht interestingingly, bringing the politician in as well and potentially something with boiling water or showcasing pressure build. For Enemies Inside we think this is another good stream video and focusing on balance or symettry through two shots of people, video portraits, a take of the vocals in a reflective material and pulling items from Dark Matter like the vocal booth items so it feels like it's a part of that universe.In addition to these we would like to shoot two playthrough's for whatever tracks on Guitar/Bass and stylizing with settings and lighting to feel on brands.
Every project takes a similar approach to create success. The biggest factor is staying clear and transparent in communication. Both parties want a project to work smoothly. We aim to reduce stress and answer questions, so we are in the most creative production mindset. Pre-production requires syncing everyone’s schedules, securing gear, locations, and freelancers as well as preparing wardrobe, MU, and props. We run a tight ship with to-do’s for all parties and that’s how we deliver such consistent projects and experiences for our clients. Our ask is that clients respect the process and help us gather information and confirm along the way. Let’s make it a win-win scenario.
We love camera systems that pack a punch, move the day along with little hesitation and look beautiful. This project has a few variations that we feel the RED Scarlet 5k system will handle best. Being able to switch between 24fps for performances at the standard motion to 48fps for talent and b-roll as well as 120fps for super slow motion all while staying in 4k resolution makes this the camera of choice.
Pairing this with wireless video to the monitor will keep the day moving fast. We're either going to add anamorphic lensing or filtration for the flaring and softness in examples for a top tier cinematic feel.
We are keeping the lighting kit simple, lightweight, and packaged for travel. This will keep the project moving fast, allow more creative control, and let everyone work comfortably.
We run our sets on a clean and fast time frame. We ask that clients be respectful of the schedule, but understanding that perfection can take time. Work with us, and we will all create the best project. We try to stay on schedule while being open to ideas that can make the project its best.
Internally we work through our rough cut to a fine cut for clients to fast track a single set of revisions. We can prioritize one piece over the other into a list we work down. 30-60 days turnaround time with one round of revisions. Bills at $100/hr with additional revisions.
See each package for a specific breakdown of contents and differentiation. The list below is a general approach for base-level JECP projects.
1 Music Video
Behind the Scenes
A PEEK BEHIND THE SCENES
Ross Theisen | Art Director + Director + Photographer
Josh Emerick | Producer + DP + VFX Supervisor + Sr Editor/GreenScreen/Colorist
TBD | MUA
TBD | Character Creation
TBD | Stylist/Wardrobe
Noah Hines | Camera Operator + Media Management + Jr Editor
Trevor O’Neil | Grip + Gaff
Carter Smith | Project Coordination + Production Assistant
TBD | Production Assistant + BTS Photo + Video
PRE-PRODUCTION | 2-8 WEEKS
PRODUCTION | 1-2.5 DAYS
POST-PRODUCTION | 33-77 HOURS
DELIVERY | 30-60 DAYS
subliminal messages MOOD BOARD
dark matter MOOD BOARD
FULL CAMPAIGN | FULL ALBUM CYCLE CAMPAIGN
FILMS, PHOTO + CONTENT CAMPAIGN
FULL TEAM (7-9)
CAMERA, LIGHTING + MOTION RENTALS
MATCHING PROMO PHOTOGRAPHY
STREAM FILMS + PLAYTHROUGHS
73 HRS OF POST PRODUCTION
DESIGN CAMPAIGN BLOOM FOR RELEASE
$23,131 FULL RATE
$16,450 NEW CLIENT RATE
PAYMENT BREAKDOWN 25/50/25
$4,112.50 Deposit DUE on contract
$3,084.38 Monthly @ 4 month retainer
NOTE: Production begins on Pay #4 ($11,500)
TWO FILM + LITE PROMO + TRADITIONAL CONTENT CAMPAIGN
2 DAY PRODUCTION
MID-TIER TEAM (4-6)
SINGLE MEMBER FILMS
CAMERA, LIGHTING + MOTION RENTALS
44 HRS OF POST PRODUCTION
$12,656 FULL RATE
$9,786 NEW CLIENT RATE
PAYMENT BREAKDOWN 25/50/25
$2446.50Deposit DUE on contract
$4893 Due to Production
$2446.50 NET 30 from production
SUBLIMINAL MESSAGES MUSIC VIDEO PRODUCTION
1 DAY PRODUCTION
LITE TEAM (3-4)
CAMERA, LIGHTING + MOTION RENTALS
33 HRS OF POST PRODUCTION
$7,615 FULL RATE
$5,786 NEW CLIENT RATE
PAYMENT BREAKDOWN 25/50/25
$1446.50 Deposit DUE on contract
$2893Due by Production
$1446.50 NET 30 from production
In taking on this project at a significantly discounted rate, we want to clarify why, deeper than doing a favor. In producing this production, we hope to earn your trust and create a behind the scenes vlog that helps exemplify how simple productions still have moving parts and can be produced high end. So we will be using the BTS as marketing and educational based content.
We are viewing this production as an opportunity to re-invest in JECP’s marketing material over business growth. We will be using the agreed-upon rate to cover the base cost of operations, our freelancer rates, and aid in marketing efforts. Your contribution is in providing us new work and impacting how other artists learn from us and other creatures we help grow in the creative community.
The money we are removing from the cost directly impacts reduced crew rates by 17%, Jr Editor for free, Pre-production for free, Post Production finishing for Free, leaving hard costs of production, costume, and location/rentals non-negotiable items to make this project a reality.
review. decide. sign.
Take some time to look at these proposals over together, ask questions, and on our next call, we can dig into the nitty-gritty. During this call, we can decide which option suits you best and draw up the invoice, contract, and other paperwork needed to make it official.
Once we have an agreement we officially enter pre-production; setting dates, securing locations, props, gear, team, and all the small things in between.
Please let us know if you have any additional questions or concerns. We're are eager to build something special for the ASOP team and hope one of these sticks!
DP + Producer
INVEST IN JECP
JECP is honored to work with talented artists, serve great experiences,
and make ideas possible.
In working with us, you grow our small business,
continue our operations, provide freelancers jobs, help serve our vendors,
and allow our footprint on your musical journey.
We love the work we do, appreciate the artists who trust us, and want to keep moving this business onward.
- JOSH + ROSS
We are pleased that you have selected JECP LLC to assist you with branding services.
When awarding us your project you are investing in the future of a small business, continuing our operations, providing jobs for freelancers, and giving us an opportunity to be a part of your music career. We love the work we do, appreciate the artists who trust us, and want to keep moving this business forward. It’s our honor to serve you.
SCOPE OF WORK
Each project has it’s a combination of services and these are expectations of each body of work:
All video work created by JECP will be of high resolution in formats accepted and optimized for various platforms; social, web, broadcast, and streaming. Delivered through dropbox for smoother sharing of content. These specifications are in relationship to your proposal/package attached to this contract.
All photo work created by JECP will be of high resolution in formats accepted and optimized for various platforms; social, web, design, and print. Delivered through dropbox for smoother sharing of content. These specifications are in relationship to your proposal/package attached to this contract.
All design work created by JECP will be of high resolution in formats accepted and optimized for various platforms; social, web, design, animation, and print. Delivered through dropbox for smoother sharing of content.
JECP knows each project tool is important, but the primary tool for making each one successful comes from communication. With great communication, these all work together or separately at their maximum ability. Strategy and communication come together and execute through the above tools. This is a group effort. We promise to communicate clearly, directly, and with care. In return, we ask you to share those same qualities.
With production, we will implement problem-solving, remain safe, and ensure everyone is informed throughout the production. We will assign and Project Manager/Director/Producer who will be a key point of contact throughout your day. It is expected that the day's schedule is respected and both parties come prepared on the day of production.
Our deadline will be met unless communicated beforehand in relation to the agreed package. We run an internal rough cut, before fine-tuning our project to the fine cut is first to see our client's eyes. We award one round of clear revisions and fast track the process after for a quick final cut. Additional revisions land at $100/hr for further tuning.
In addition to the projects fees, you will be responsible for certain disbursements, expenses, and other costs JECP incurs in connection with this agreement, in the following circumstances:
If a person in relation to the client doesn't respect property, JECP, equipment, or crew and it results in physical damage or injury, the client is responsible for 100% of the cost resulted.
Be nice. Be respectful. Collaborate. If these simple ideas are followed there is nothing to worry about. Accidents happen, malicious acts are not accepted.
Unless special arrangements are otherwise made in writing, fees and expenses of others will be your responsibility and will be billed directly to you. These costs will be approved by you, in writing, in advance of being incurred. You will be invoiced for all reimbursable expenses, together with appropriate documentation evidencing such expenses. Reimbursable expenses shall be paid by you within 14 days of the date of invoice.
Our packages cover production and post-production. Additional fees in location, talent, props, etc will be billed separately from the package unless specified with your Project Manager. This information is within the proposal.
JECP utilizes a 25/50/25 payment agreement for projects. This structure is 25% down to secure your proposed project/treatment and draw up this service agreement. This is non-refundable after paid. An additional 50% is due 14 days before the production date. Once the two-week window is entered this payment is non-refundable/non-negotiable. The final 25% is due on a net 30 days after the production date and is non-negotiable. This protects our business, define clear rules, and are meant to make the payment process structured.
All invoicing is through PayPal from firstname.lastname@example.org These invoices are shareable, can be paid in partial amounts, and meant to keep the sales process convenient. We accept PayPal, PayPal financing, credit/debit cards, cash + check. Checks are made out to
J. Emerick Cinema & Photo, LLC or Josh Emerick.
We send out google calendar invites for the due dates of payment, the amount due and a link directly to your PayPal invoice for automated collections.
LATE PAYMENT PENALTY
JECP reserves the right to impose an interest charge equal to 5% on any fees or invoiced reimbursable expenses that remain unpaid after 7 days. Every 7 days that past result in an additional 5%.
CONDITIONS TO OUR SERVICE OF PERFORMANCE
Prior to commencing the performance of services, you agree to first:
Designate a primary point of contact who is responsible for decisions
and for answering and resolving questions and issues: JOSH EMERICK
We need cooperation, communication, the reason for our understanding of creation/strategy, and for the client to follow the plan of the proposed project.
In order for JECP to perform services for you in an effective and efficient manner, you agree to:
Provide all information, content, and documentation that JECP may request from you or that may otherwise be useful to us in connection with the performance of services; and
Immediately advise JECP of any changes to your operations or other information that may require a change in the scope or particulars of the services.
If you want to increase or decrease the scope of the services described above, or want to add additional services, JECP requires that any such changes be mutually agreed to in writing and attached to this agreement as an addendum.
HANDLING OF DISPUTES
This agreement will be governed by and construed in accordance with the laws of OH. Any dispute that arises relating to this agreement shall be settled by arbitration in Columbus, OH, in accordance with the rules of the American Arbitration Association, provided that discovery shall be governed by the civil procedure rules of OH or any successor statute, and judgment upon the award rendered may be entered in any court having jurisdiction. You agree to waive any objection to the jurisdiction of such a venue.
Notwithstanding the preceding paragraph, with respect to the collection of past due to monies that you owe to JECP in accordance with the terms of this letter agreement equal to or less than the jurisdictional limit for small claims court in OH, JECP shall be permitted, in JECP's sole discretion, to bring a summary proceeding against you in such court and you agree to waive any objection to personal jurisdiction or venue, and any right to a trial before a jury, in any proceeding in these courts. You agree to pay all costs and expenses, including but not limited to; reasonable attorney fees and court costs, for the collection and/or enforcement of any obligation under this agreement, whether or not a lawsuit or arbitration is commenced.
This agreement will continue until completion of the services unless terminated earlier by either party upon 30 days advance written notice. Should either party terminate this agreement prior to the end of the term, you will pay to JECP the unpaid portion of fees for services that were performed, plus all unpaid reimbursable expenses.
Notwithstanding the previous paragraph, if you intentionally or repeatedly do not abide by these terms, and the situation is not resolved within 10 days of receiving written notification from JECP, we reserve the right to end the project immediately.
Independent contractors are variables we consider with every project and fast communication is absolutely needed in order to serve those relationships with proper respect.
This agreement shall only be amended upon the written approval of both parties. The client is not permitted to assign your rights, duties, or obligations under this agreement to any other party without JECP's prior written consent.
This agreement constitutes the entire agreement between the client and JECP with respect to the performance of the services set forth above. This agreement supersedes any previous agreements between these parties relating to the performance of these services.
Client certifies that they have read and agree with the preceding Disclaimer.