jecp
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BEARTOOTH
MUSIC VIDEO CAMPAIGN
prepared by
Josh Emerick + Ross Theisen
Beartooth Team,
Our main objective is to craft 1 or 2 music videos to support Beartooths upcoming release campaigns while establishing a working relationship between Beartooth and JECP. As much as we want this music video to be beautiful, we want to earn trust and form a long-term partnership.
Below we have listed out a few options to review and tune back into us for scheduling, questions, or concerns. We're eager for you to dig in and review!
CREATIVE
SKIN CREATIVE
We want to approach this video delicately. With the existence of the current Skin video, we want to both match the visual language and evolve and match the tone difference of this updated version; with that, our core thoughts are more focused on elegance, isolation, and keeping something simple with eye appeal.
The original release is primarily a band performance video with unique in-camera effects, purple lighting, and a bright warm backdrop. The backdrop and purple lighting are a big focus for us. We aim to create a cube box or practical lighting that feels interesting and has a purple primary hue. Also, rather than the gritty handheld feel, we would like to implement a more smooth motion-sweeping feeling to match the new version.
Building a lightbox to hang within the center of the band or frames, as seen in the below mood board, would be our big challenge and a way to use lighting tools as a creative anchor and not overproduce and under shine the existing Skin video. I see this as a parallel move within the Beartooth cinematic universe.
Verbal Inspirations: Elegant, Minimalist, Distorted
PROPOSAL ONE | A traditional music video campaign focuses on Skin with traditional deliverables in the forms of the music video, teasers, GIFs to support digital release.
PROPOSAL TWO | Full Campaign proposal serving 2 Music Videos, the traditional deliverables + BTS, Matching promos, and simple promo videos.
HOW WE DO,
WHAT WE DO
OUR CORE VALUES
By being consistent, persistent and dependable, while treating people as people we will deliver great experiences for both our clients and team, showcasing JECP as an example of great leadership in creativity, business practices, and community building, ultimately leading to return customers, great word of mouth and earning a positive reputation for care to our craft, service, and industry.
We work with artists and freelancers who embody these values, as it ensures forward progress, creative outcomes, and a culture of learners.
Curious
We want mutual relationships that support each other. We try to remain open-minded so we can ensure people's viewpoints are heard and the best projects are delivered consistently. We chase great experiences over being right.
Honest
Within the music industry, there's such a lack of accountability, ethics, and gatekeeping. We do honest work, with clear intentions. The work we do is exciting and fun, but egos get checked at the door. Great work happens with trust and trust is built on honesty.
Growth-minded
We seek the best answers, not to be right, but to make the best work. Learn to learn and you can do anything.
Supportive
We are in each project together. The success of each artist and creative supports the success of the next. We make each play one at a time, realizing the long game takes a group effort by our team and our clients.
Personal
While providing a service has created a business, each aspect we strive to create a personal and human feeling to make all of this fun and approachable. The number one piece we hope is for these projects to establish a relationship over a transaction.
OUR RECIPE
Every project takes a similar approach to create success. The biggest factor is staying clear and transparent in communication. Both parties want a project to work smoothly. We aim to reduce stress and answer questions, so we are in the most creative production mindset. Pre-production requires syncing everyone’s schedules, securing gear, locations, and freelancers, as well as preparing wardrobe, MU, and props. We run a tight ship with to-do’s for all parties and that’s how we deliver such consistent projects and experiences for our clients. Our ask is that clients respect the process and help us gather information and confirm along the way. Let’s make it a win-win scenario.
DELIVERABLES
See each package for a specific breakdown of contents and differentiation. The list below is a general approach for base-level JECP projects.
PROPOSAL ONE
-
1 Music Videos
-
2 Teaser per video
-
10+ Stills
-
10+ GIF’s
24+ Deliverables
PROPOSAL TWO
-
2 Music Videos
-
3 Teasers per video
-
10+ Stills per video
-
10+ GIF’s per video
-
BTS Photos
-
Matching Promos
48+ Deliverables
A LITTLE ABOUT WORKING WITH US
LOGISTICS
PRODUCTION TEAM
Ross Theisen | Director + Art
Josh Emerick | DP/Producer/Editor
TBD | Cam Op/AC
TBD | Swing Lighting/BTS
PROJECT TIMELINE
PRE-PRODUCTION | 10-21 DAYS
PRODUCTION | 1 DAY
POST-PRODUCTION | 18-54 HOURS
DELIVERY | 14-32 DAYS
VISUAL INSPIRATIONS
SKIN
Much of the color theory, in-camera VFX, and DNA from this video and the full album's content will be borrowed in crafting and re-skinning the new version of Skin for a more elegant and intimate performance.
RED SUN RISING
This is a fantastic band video, but the main thing we are focused on are color, grit, and distortion. This is very parallel to the current video and feels like another good artist to borrow creatively from.
MOOD BOARD
INVESTMENT
PROPOSAL ONE
SKIN ONLY CAMPAIGN
20+ DELIVERABLES
1 DAY PRODUCTION
LITE TEAM AND RENTALS
ONE MUSIC VIDEO + TRADITIONAL DELIVERABLES
STANDARD PRICING $8,207
$6,919
PAYMENT BREAKDOWN 25/50/25
$1729 Deposit DUE on contract
$3460 Due to Production
$1730 Due to NET 30 OF PRODUCTION
PROPOSAL TWO
SKIN + ADDITIONAL MUSIC VIDEO CAMPAIGN
40+ DELIVERABLES
1 DAY PRODUCTION | 2 MV'S
TRADITIONAL TEAM + RENTALS
ONE MUSIC VIDEO + TRADITIONAL DELIVERABLES
BEHIND THE SCENES, MATCHING PROMOS, SIMPLE PROMO VIDEO SUPPORT
STANDARD PRICING $16,893
$11,269
PAYMENT BREAKDOWN 25/50/25
$2817 Deposit DUE on contract
$5635 Due to Production
$2817 Due to NET 30 OF PRODUCTION
CLIENT NOTE
We see this as a bridge into finally building a healthy relationship with Beartooth + Co. The artist we work with are driven and care for their futures and see JECP as a partner in creative decisions. We want to evolve the brand and give a pro-level treatment in return for trust in the creative process.
We are gifting pre-production and partial post-production costs, leaving only production-related costs untouched as we can't shift industry rates and labor hours.
what's next?
review. decide. Sign.
Take some time to look the full proposal over together, ask questions, and on our next call, we can dig into the nitty-gritty. We can decide which option suits you best and draw up the invoice, contract, and other paperwork needed to make it official during this call.
Once we have an agreement, we officially enter pre-production, setting dates, securing locations, props, gear, team, and all the small things in between.
Please let us know if you have any additional questions or concerns. We're are eager to build something special for the Beartooth team and hope for one of these sticks!
JECP TEAM
Josh Emerick
DP + Producer
WHY JECP?
ARTIST'S WHO
INVEST IN JECP
JECP is honored to work with talented artists, serve great experiences,
and make ideas possible.
In working with us, you grow our small business,
continue our operations, provide freelancers jobs, help serve our vendors,
and allow our footprint on your musical journey.
We love the work we do, appreciate the artists who trust us, and want to keep moving this business onward.
Thanks,
- JOSH + ROSS
TERMS
SERVICE AGREEMENT
We are pleased that you have selected JECP LLC to assist you with branding services.
When awarding us your project you are investing in the future of a small business, continuing our operations, providing jobs for freelancers, and giving us an opportunity to be a part of your music career. We love the work we do, appreciate the artists who trust us, and want to keep moving this business forward. It’s our honor to serve you.
SCOPE OF WORK
Each project has it’s a combination of services and these are expectations of each body of work:
Video
All video work created by JECP will be of high resolution in formats accepted and optimized for various platforms; social, web, broadcast, and streaming. Delivered through dropbox for smoother sharing of content. These specifications are in relationship to your proposal/package attached to this contract.
Photo
All photo work created by JECP will be of high resolution in formats accepted and optimized for various platforms; social, web, design, and print. Delivered through dropbox for smoother sharing of content. These specifications are in relationship to your proposal/package attached to this contract.
Design
All design work created by JECP will be of high resolution in formats accepted and optimized for various platforms; social, web, design, animation, and print. Delivered through dropbox for smoother sharing of content.
Strategy/Communication
JECP knows each project tool is important, but the primary tool for making each one successful comes from communication. With great communication, these all work together or separately at their maximum ability. Strategy and communication come together and execute through the above tools. This is a group effort. We promise to communicate clearly, directly, and with care. In return, we ask you to share those same qualities.
Production
With production, we will implement problem-solving, remain safe, and ensure everyone is informed throughout the production. We will assign and Project Manager/Director/Producer who will be a key point of contact throughout your day. It is expected that the day's schedule is respected and both parties come prepared on the day of production.
Post-Production
Our deadline will be met unless communicated beforehand in relation to the agreed package. We run an internal rough cut, before fine-tuning our project to the fine cut is first to see our client's eyes. We award one round of clear revisions and fast track the process after for a quick final cut. Additional revisions land at $100/hr for further tuning.
EXPENSES
In addition to the projects fees, you will be responsible for certain disbursements, expenses, and other costs JECP incurs in connection with this agreement, in the following circumstances:
If a person in relation to the client doesn't respect property, JECP, equipment, or crew and it results in physical damage or injury, the client is responsible for 100% of the cost resulted.
Be nice. Be respectful. Collaborate. If these simple ideas are followed there is nothing to worry about. Accidents happen, malicious acts are not accepted.
Unless special arrangements are otherwise made in writing, fees and expenses of others will be your responsibility and will be billed directly to you. These costs will be approved by you, in writing, in advance of being incurred. You will be invoiced for all reimbursable expenses, together with appropriate documentation evidencing such expenses. Reimbursable expenses shall be paid by you within 14 days of the date of invoice.
Our packages cover production and post-production. Additional fees in location, talent, props, etc will be billed separately from the package unless specified with your Project Manager. This information is within the proposal.
PAYMENT STRUCTURE
JECP utilizes a 25/50/25 payment agreement for projects. This structure is 25% down to secure your proposed project/treatment and draw up this service agreement. This is non-refundable after paid. An additional 50% is due 14 days before the production date. Once the two-week window is entered this payment is non-refundable/non-negotiable. The final 25% is due on a net 30 days after the production date and is non-negotiable. This protects our business, define clear rules, and are meant to make the payment process structured.
All invoicing is through PayPal from staycreative@jemerickcinemaphoto.com These invoices are shareable, can be paid in partial amounts, and meant to keep the sales process convenient. We accept PayPal, PayPal financing, credit/debit cards, cash + check. Checks are made out to
J. Emerick Cinema & Photo, LLC or Josh Emerick.
We send out google calendar invites for the due dates of payment, the amount due and a link directly to your PayPal invoice for automated collections.
LATE PAYMENT PENALTY
JECP reserves the right to impose an interest charge equal to 5% on any fees or invoiced reimbursable expenses that remain unpaid after 7 days. Every 7 days that past result in an additional 5%.
CONDITIONS TO OUR SERVICE OF PERFORMANCE
Prior to commencing the performance of services, you agree to first:
Designate a primary point of contact who is responsible for decisions
and for answering and resolving questions and issues: JOSH EMERICK
We need cooperation, communication, the reason for our understanding of creation/strategy, and for the client to follow the plan of the proposed project.
In order for JECP to perform services for you in an effective and efficient manner, you agree to:
Provide all information, content, and documentation that JECP may request from you or that may otherwise be useful to us in connection with the performance of services; and
Immediately advise JECP of any changes to your operations or other information that may require a change in the scope or particulars of the services.
If you want to increase or decrease the scope of the services described above, or want to add additional services, JECP requires that any such changes be mutually agreed to in writing and attached to this agreement as an addendum.
HANDLING OF DISPUTES
This agreement will be governed by and construed in accordance with the laws of OH. Any dispute that arises relating to this agreement shall be settled by arbitration in Columbus, OH, in accordance with the rules of the American Arbitration Association, provided that discovery shall be governed by the civil procedure rules of OH or any successor statute, and judgment upon the award rendered may be entered in any court having jurisdiction. You agree to waive any objection to the jurisdiction of such a venue.
Notwithstanding the preceding paragraph, with respect to the collection of past due to monies that you owe to JECP in accordance with the terms of this letter agreement equal to or less than the jurisdictional limit for small claims court in OH, JECP shall be permitted, in JECP's sole discretion, to bring a summary proceeding against you in such court and you agree to waive any objection to personal jurisdiction or venue, and any right to a trial before a jury, in any proceeding in these courts. You agree to pay all costs and expenses, including but not limited to; reasonable attorney fees and court costs, for the collection and/or enforcement of any obligation under this agreement, whether or not a lawsuit or arbitration is commenced.
TERMINATION
This agreement will continue until completion of the services unless terminated earlier by either party upon 30 days advance written notice. Should either party terminate this agreement prior to the end of the term, you will pay to JECP the unpaid portion of fees for services that were performed, plus all unpaid reimbursable expenses.
Notwithstanding the previous paragraph, if you intentionally or repeatedly do not abide by these terms, and the situation is not resolved within 10 days of receiving written notification from JECP, we reserve the right to end the project immediately.
Independent contractors are variables we consider with every project and fast communication is absolutely needed in order to serve those relationships with proper respect.
INDEPENDENT CONTRACTOR
This agreement shall only be amended upon the written approval of both parties. The client is not permitted to assign your rights, duties, or obligations under this agreement to any other party without JECP's prior written consent.
This agreement constitutes the entire agreement between the client and JECP with respect to the performance of the services set forth above. This agreement supersedes any previous agreements between these parties relating to the performance of these services.
Clients Acknowledgement
Client certifies that they have read and agree with the preceding Disclaimer.