top of page




prepared by

Josh Emerick



Backwordz & Co,

Our main objective is to craft a multi-film campaign to support your upcoming LP while establishing a working relationship between Backwordz and JECP. As much as we want these music videos to be beautiful, we want to earn trust and form a long-term partnership.

Below we have listed a few options to review and tune back into us for scheduling, questions, or concerns. We're eager for you to dig in and review!



This treatment is mostly in reference to the Sell-ection and Pride tracks but in future-proofing the following videos for Backwordz, whether JECP is involved or not. Our main goal is to evolve the band with these videos while maintaining what the fans love. Every video in the catalog thus far showcases excellent showmanship, but we feel there is room to improve in pushing the band performance, creating more cohesion in fashion, and taking the cinematography to new levels with better lighting, more attention to detail, coaching, and color theory. This is all in an effort to make your audience's viewing experience better.

Below we have creatives for both tracks. In short, Sell-Ection is our heavy hitter band performance video, re-introducing your fan base to the band. This is more polished than previous videos, with some symbolism around resistance and growth. Pride is taking a big swing into full VFX territory. The Unreal Engine trend is growing, but we want to make sure we lean into optimism and wonder through VFX that showcases time as an unsure element and builds into a Man vs. World conflict style with a floating in desolation vibe to the VFX.

In short, both videos are performance videos, but with the intention that we feel will dramatically increase Backwords viewing experience, filter in wow factors, and evolve the brand to your fan base.


We have a selection of performance videos in our reference section that would complement well for Sell-ection. Attention to detail, artist positioning, a variety of frames, and great lighting that matches the band's energy are critical factors that contribute to a successful performance video. We want to emphasize good cinematography and action-based lighting and try out more creative arrangements of the band to break away from our past videos. We like the direct eye-line approach that Eric has used in the previous videos, but think that adopting a more voyeuristic style, like in the reference videos, would help engage viewers and give new life to the band's performance. To manage the energy and support the dynamics of the Sell-ection track, we also plan to incorporate slow-motion footage.


Apart from showcasing the band's performance, we also want to create an set up for Eric that conveys the theme of resistance and growth. We believe that overcoming obstacles and working through hardship is an essential part of growth, and we want to explore this idea through the video. We plan to have Eric appear restrained in some way, such as with ropes or chains and singing to break free. This would be a powerful and relatable image that shows that overcoming obstacles is necessary to become our best selves. We can work together to refine this concept further.


We also plan to use lighting to create a variety of moods and enhance the visual experience of the video. We want to use both dark and light scenes to mirror the track's natural juxtaposition, with a full-band arrangement in darker lighting and a single-band setup in lighter and more elegant lighting. This will add more diversity to the viewing experience and keep fans engaged.


Fashion is also a crucial element of the video. While we want Eric to stand out as the lead singer, we also want the rest of the band to support him with their fashion choices. We don't necessarily require matching outfits, but we want the colors to feel cohesive and bring 2-3 outfit options to ensure everyone looks great in the lighting and feels comfortable and unique. We want to incorporate fashion choices to signify the next chapter of Backwordz and bridge well into Pride.


Ultimately, we want this video to have a high energy level and showcase a variety of movements, angles, and locations. We plan to maximize detail, lighting, and location to make the video an evolution beyond our past videos.


Here we are taking a significant step forward for the Backwordz brand with a full Unreal Engine (UE) VFX music video. Given the song's massive and dynamic nature, this video will be an excellent fit. With its strong and impactful vocal dynamics, we'll bring in Josiah X, our VFX artist, to ensure quality control and create a fresh look.


One key area in UE-style videos is that we get to create the world so that the ideas can go relatively big, and with this song having a more dramatic delivery, we can let the VFX shots last longer to let viewers live in the world as well as create more aggression.


One thing that is important with UE Videos is nailing down the conflict. Yes, it's a performance video, and we want to make it big, but this is an excellent viewpoint to come from; Man vs. the world. Is the world in disarray, blurry, on fire, disintegrating? A combination of these things has to be determined before we shoot, and it will help us in lighting and making the best look for Josiah to build upon. I want us to resolve this in pre-production so we can determine things like fore or wind and other things that will help develop our shot list, positioning, and lighting.


We can dream a bit. I really like the optimistic line and embracing more of a floating element to create something more surreal. When I think about challenging times, it feels like time flies by or I'm drifting, and we can do interesting floating elements in a desolate setting to create a feeling of isolation. If we wanted, we could patch this together with stock footage of protesting subtly to show conflict, standing up for what's right, and seeming cohesive. I added a few options in a reference image below to get the mind thinking.

Verbal Inspirations: Energetic, Fashion-forward, world-building

PROPOSAL ONE | This is execution at the highest level, bringing myself and my team into the mix to manage expectations and creative smoother with a high-volume of deliverables (130+), including 2 music videos, 3 teasers each, stills and GIFs, BTS photo and video, Micro-film talking head films and matching promos.

PROPOSAL TWO | This is a more traditional level, bringing myself and my team into the mix to maintain QC throughout the deliverables (14+), including 2 music videos, 2 teasers each, and stills.

PROPOSAL THREE | This is a stripped camping focused on Sell-ection only and ideal for building a relationship between both parties to earn trust, including a music video and 2 teasers (3 deliverables).





By being consistent, persistent, and dependable, while treating people as people we will deliver great experiences for both our clients and team,

showcasing JECP as an example of great leadership in creativity, business practices, and community building,

ultimately leading to return customers, great word of mouth,

and earning a positive reputation for

care for our craft, service, and industry.

We work with artists and freelancers who embody these values,

as it ensures forward progress, creative outcomes,

and a culture of learners.

While providing a service has created a business,

in each aspect, we strive to create a personal and human feeling

to make all of this fun and approachable.


Our main goal is for these projects to establish a relationship over a transaction, and if we truly succeed,

we create a transformation in our artists.



Our leadership embodies "asking why" and embracing the exciting and challenging conversations that drive relationships forward.

Understanding our partner's needs is our foundation. We remain open-minded to ensure people's viewpoints are heard, cultivating the best projects consistently.


There's a lack of accountability, ethics, and gatekeeping within the music industry.

We do honest work with clear intentions; ethics are king in our decision-making.

We believe this leads to personal trust and the healthiest work setting, community, and vulnerability. 


We partner with those who value a focus on growth, sustainability, and proactive momentum.

These efforts make for win-win-win scenarios, celebrating success together. The success of each artist and creative supports the success of the next. We make each play one at a time, realizing the long game takes a group effort by our team and our clients. 


Every project takes a similar approach to create success. The biggest factor is staying clear and transparent in communication. Both parties want a project to work smoothly. We aim to reduce stress and answer questions, so we are in the most creative production mindset. Pre-production requires syncing everyone’s schedules, securing gear, locations, and freelancers, as well as preparing wardrobe, MU, and props. We run a tight ship with to-do’s for all parties and that’s how we deliver such consistent projects and experiences for our clients. Our ask is that clients respect the process and help us gather information and confirm along the way.  Let’s make it a win-win scenario.


See each package for a specific breakdown of contents and differentiation. We have more than one way to engage and each proposal comes with varying deliverables that can impact your release campaign.


  • 2 Music Videos

  • 3 Teaser per video

  • 10+ Stills 

  • 10+ GIF’s

  • 3+ Promo Photography

  • 10+ Talking Head Style Support Videos

  • 70 + BTS Photo & Video

108+ Deliverables


  • 2 Music Videos

  • 2 Teasers per video

  • 10+ Stills per video

14+ Deliverables


  • 1 Music Video (Sell-ection)

  • 2 Teaser per video

3 Deliverables




Josh Emerick | Director/DP/Producer/Sr Editor

Noah Hines | Cam Op/AC

TBD | Swing Lighting/BTS





DELIVERY | 60 Days



We love all these videos for their energy, variety, and how pro each band looks. From lighting to motion, thee will serve as our Northstar in this campaign.


Here are a few references to UE videos, but I do think we can innovate and create something special beyond the wow factor of great VFX. This will happen through intention and symbolism.













$12,500 Deposit DUE on contract













$9000 Deposit DUE on contract












$4500 Deposit DUE on contract

$9000 Due to Production

$4500 Due to NET 30 OF PRODUCTION



We see this as a bridge to building a healthy relationship with Backwordz + Co. The artists we work with are driven and care for their futures and see JECP as a partner in creative decisions. We want to evolve our artists and give a pro-level treatment in return for trust in the creative process.

what's next?

review. decide. Sign.

Take some time to look the full proposal over together, ask questions, and on our next call, we can dig into the nitty-gritty. We can decide which option suits you best and draw up the invoice, contract, and other paperwork needed to make it official during this call.

Once we have an agreement, we officially enter pre-production, setting dates, securing locations, props, gear, team, and all the small things in between.

Please let us know if you have any additional questions or concerns. We're are eager to build something special for the Backwordz and hope for one of these sticks!





"They excel at so many things; it's almost scary.

The amount of planning they put into every project is unmatched.

It's comforting to see how much they care about the project

and how every single detail is thought out well before the shoot date."


—  Sean Divine, Guitar





JECP is honored to work with talented artists, serve great experiences,

and make ideas possible.

In working with us, you grow our small business,

continue our operations, provide freelancers jobs, help serve our vendors,

and allow our footprint on your musical journey.

We love the work we do, appreciate the artists who trust us, and want to keep moving this business onward.


- Josh & Ross


This Agreement is entered into between J. Emerick Cinema & Photo, LLC(“PRODUCER”), and (“CLIENT”). Client and Producer may also hereinafter be referred to as “Party” or the “Parties”, as applicable. 01: Producer confirms they have the know-how and professional expertise to film and edit the video(s). 02: Client agrees to pay for the services to be performed by Producer and within agreed terms and payment schedule selected together. 03: The parties desire to enter into a business relationship to be governed by the terms and conditions set forth herein the creative treatment. 05: In consideration of the mutual promises set forth herein, the sufficiency of which is hereby acknowledged, the parties agree as follows: SUBJECT OF THE AGREEMENT. Client has provided Producer with instructions for a video to be filmed and edited by the Producer. The Parties have agreed that Producer will film and edit the Video. SCHEDULE AND SERVICES. Producer will film the Videos on agreed upon date via both parties; and deliver its first cut of the Videos within 28 days past production day (unless agreed upon special conditions). Client is entitled to two revisions in accordance with the Post-Production Schedule determined by Producer. Any delay in delivery of revisionary notes will delay Final Delivery. Producer will deliver the final cut of the Videos by 45 days after last production date. If Client changes the final delivery date for any reason, additional costs will be incurred that are to be determined by Producer. The Producer will deliver final files by 45-60 days after the final production date. Final files supplied by the Producer are strictly the final exports of the video and high-resolution frames (Amount TBD) pulled from the video as requested by the Client. The Producer grants Client Global usage rights with no limitations for perpetuity as it related to the final files supplied. Final Files do not include project raw footage, project files, project assets, software, hardware, etc. as those files are proprietary property that belongs to the Producer unless agreed upon in the proposal. Those can be purchased for a separate agreed-upon rate if the client so wishes. FEES AND PAYMENT TERMS. The total estimated cost of the chosen proposal. The estimate is based on the instructions provided by Client to Producer. The estimate includes, but is not limited to, expenses for the following items: all production and post-production costs, equipment, contractors, transportation, location, as well as usage as defined in creative treatment. In accepting the estimate, and in consideration of Producer’s services in connection with the Video, Client is hereby agreeing to pay Producer to the selected proposals payment schedule and set that together. Notwithstanding the foregoing, Producer will be paid for any additional production expenses incurred. Producer will be paid for any additional production expenses incurred as it relates to Overtime including but not limited to costs relating to location, contractors, equipment, transportation, insurance etc. Overtime is based on a 10-hour day including but not limited to work performed on and off set and during the post-production process in addition to work performed on weekends and holidays. If Client cancels the production of the Video, Client shall pay to Producer any costs reasonably incurred by Producer prior to the cancellation of the Video within five (5) days after invoice, provided Producer provides Client proof of such costs (e.g. invoices, etc.). In addition, a non-refundable cancellation fee of 25% of the total agreed upon project budget reflected in this agreement is to be paid to the Producer immediately upon official cancellation of the project. If at any time, Client desires to make any changes or variations from the script(s) or storyboard(s) in the Specified Media(s) or from any material or work in progress, and such changes result in additional costs to Producer, Producer agrees to notify the Client of the amount before any such additional costs are incurred and Producer shall proceed only after receiving approval (written or oral) from Authorized Representative, approval by Client shall be binding and incorporated into the terms of this Agreement. Reimbursement for such additional costs shall be payable in accordance with the terms of this Agreement for final payment. Any additional costs incurred by the Producer due to adverse weather conditions or other similarly unforeseen and uncontrollable factors, shall be paid by Client. INTELLECTUAL PROPERTY RIGHTS. Client shall own the final Video. Client shall ensure all proper likeness rights are obtained from anyone in the Video. Producer retains the right to use the Video for promotional purposes. Except as otherwise provided herein, Client owns all rights, title and interest in and to the media(s) which are the subject of this Agreement, including all copyrights therein. Client grants Producer an exclusive, worldwide, sublicenseable, transferable, royalty free license to all media clips produced during the course of the contracted work as it relates to Producer’s promotional use. INDEPENDENT CONTRACTOR. It is understood that Producer’s status under this Agreement is that of an independent contractor and that all persons engaged by Producer in performing its obligations shall not be deemed employees of Client. LIABILITY. Producer shall ensure that Video and all footage produced by Producer complies with the laws of Ohio and does not infringe any intellectual property rights (including copyright) or any other rights of third parties. TERMINATION OF AGREEMENT. This Agreement shall be effective from the date signed for a period of one year, unless sooner terminated by either party in accordance with the terms and conditions of this Agreement. This Agreement is terminable by either party at any time, with or without cause, effective upon notice to the other party. If Producer exercises its right to terminate the Agreement, any obligation it may otherwise have under this Agreement shall cease immediately, except that Producer shall be obligated to compensate Client for work performed up to the time of termination. If Client exercises its right to terminate the Agreement, a non-refundable cancellation fee of 25% of the total agreed upon project budget reflected in this agreement is to be paid to the Producer immediately upon official cancellation of the project. This cancellation fee will be in addition to any production expenses incurred up until the agreed upon cancellation including but not limited to last minute crew and associated labor and vendor cancellation fees etc. After the cancellation fee and incurred production expenses are paid to Producer in full, any obligation Client may otherwise have under this Agreement shall cease immediately. CONTINUING OBLIGATIONS OF CLIENT. All provisions of this Agreement relating to the protection of Producer’s Confidential Information, Non-Solicitation and Non-Competition, Limitation of Liability, Indemnification, and Dispute resolution, shall survive expiration or termination of this Agreement for any reason. INSURANCE. Producer agrees that at all times during the filming of the Video it will maintain at least $1 Million dollars in general liability insurance. ADDITIONAL PROVISIONS. ARBITRATION. Any dispute arising out of or relating to this Agreement, or any breach thereof, shall be resolved by binding arbitration in Zanesville, OH in accordance with the Arbitration Rules of the American Arbitration Association then in effect, and judgment on the award rendered by the arbitrator(s) may be entered in any court of competent jurisdiction. All costs and expenses, including attorney’s fees, relating to the resolution of any such dispute shall be borne by the party incurring such costs and expenses. Notwithstanding their promise to arbitrate all disputes, the Parties acknowledge that either of them may seek emergency or temporary injunctive relief, but absolutely no other relief, in any court of competent jurisdiction. All other disputes, claims and remedies shall be settled by arbitration. INDEMNITY. CLIENT AGREES TO DEFEND, INDEMNIFY, AND HOLD PRODUCER, AND ITS OFFICERS, EMPLOYEES, AGENTS, REPRESENTATIVES, SUCCESSORS, AND ASSIGNS, HARMLESS FROM ANY AND ALL LOSSES, CLAIMS, LIABILITIES, COSTS, JUDGMENTS AND EXPENSES (INCLUDING BUT NOT LIMITED TO REASONABLE ATTORNEY’S FEES), WHETHER IN TORT, CONTRACT, OR OTHERWISE, ARISING OUT OF THE PERFORMANCE OF CLIENT’S WORK, WHETHER CAUSED BY PRODUCER’S ALLEGED OR ACTUAL NEGLIGENCE OR OTHERWISE. LIMITATION OF LIABILITY. In no event shall Producer be liable to client for any indirect, incidental, consequential or punitive damages, or for loss of profits, revenue or data, whether in an action in contract, tort, strict liability, or otherwise, even if Client advises Producer of the possibility of those damages. Producer’s liability on any claim for any loss or damage arising out of or in connection with or resulting from this shall in no case exceed the value of the services provided by Client under this Agreement, as defined above. Producer shall not be liable for any penalties of any kind. Any action against Producer for any alleged breach under this Agreement must be filed within one (1) year after such action accrues and all rights of Client to initiate any action arising from this Agreement will terminate one (1) year after accrual. CLIENT’S REMEDY. Client’s remedy, if any, for any breach of this Agreement shall be solely in damages and Client shall look solely to Producer for recovery of such damages. Client waives and relinquishes any right Client may otherwise have to obtain injunctive or equitable relief. Client shall have no remedy for any loss, which may incur by reason of work performed by Client. INTERPRETATION. Whenever possible, each provision of this Agreement shall be interpreted in such manner as to be effective and valid under applicable law. BINDING EFFECT. This Agreement shall be binding upon, and inure to the benefit of, the successors, executors, heirs, representatives, administrators and permitted assigns of the parties hereto. Client shall have no right to (a) assign this Agreement, by operation of law or otherwise; or (b) subcontract or otherwise delegate the performance of the Services without Producer’s prior written consent which may be withheld as Producer determines in its sole discretion. Any such purported assignment shall be void. NO WAIVER. Failure of any party to this Agreement to exercise any rights shall not constitute a waiver of those rights. ENFORCEABILITY. If one or more of the provisions of this Agreement shall be held unenforceable, it shall not affect the enforceability of the other provisions. SERVIBILITIY. If any provision of this Agreement shall be found invalid or unenforceable, the remainder of this Agreement shall be interpreted so as best to reasonably affect the intent of the parties. ENTIRE AGREEMENT. This Agreement constitutes the entire understanding and agreement of the parties with respect to its subject matter and supersedes all prior and contemporaneous agreements or understandings, inducements or conditions, express or implied, written or oral, between the parties. AGENCY. Client is not Producer’s agent or representative and has no authority to bind or commit Producer to any agreements or other obligations. AMENDMENT AND WAIVERS. Any term or provision of this Agreement may be amended, and the observance of any term of this Agreement may be waived, only by a writing signed by the party to be bound. The waiver by a party of any breach or default in performance shall not be deemed to constitute a waiver of any other or succeeding breach or default. The failure of any party to enforce any of the provisions hereof shall not be construed to be a waiver of the right of such party thereafter to enforce such provisions. TIME. Contractor agrees that time is of the essence in this Agreement PROFESSIONAL RESPONSIBILITY. Nothing in this Agreement shall be construed to interfere with or otherwise affect the rendering of your services in accordance with your independent and professional judgment. You shall perform your services substantially in accordance with generally accepted practices and principles of your trade. NOTICIES. Any notice, demand, or request with respect to this Agreement shall be in writing and shall be effective only if it is delivered by personal service, by air courier with receipt of delivery, or mailed, certified mail, return receipt requested, postage prepaid, to the address set forth below. Such communications shall be effective when they are received by the addressee; but if sent by certified mail in the manner set forth above, they shall be effective five (5) days after being deposited in the mail. Any party may change its address for such communications by giving notice to the other party in conformity with this section.

bottom of page