MUSIC VIDEO CAMPAIGN
Backwordz & Co,
Our main objective is to craft a multi-film campaign to support your upcoming LP while establishing a working relationship between Backwordz and JECP. As much as we want these music videos to be beautiful, we want to earn trust and form a long-term partnership.
Below we have listed a few options to review and tune back into us for scheduling, questions, or concerns. We're eager for you to dig in and review!
This treatment is mostly in reference to the Sell-ection and Pride tracks but in future-proofing the following videos for Backwordz, whether JECP is involved or not. Our main goal is to evolve the band with these videos while maintaining what the fans love. Every video in the catalog thus far showcases excellent showmanship, but we feel there is room to improve in pushing the band performance, creating more cohesion in fashion, and taking the cinematography to new levels with better lighting, more attention to detail, coaching, and color theory. This is all in an effort to make your audience's viewing experience better.
Below we have creatives for both tracks. In short, Sell-Ection is our heavy hitter band performance video, re-introducing your fan base to the band. This is more polished than previous videos, with some symbolism around resistance and growth. Pride is taking a big swing into full VFX territory. The Unreal Engine trend is growing, but we want to make sure we lean into optimism and wonder through VFX that showcases time as an unsure element and builds into a Man vs. World conflict style with a floating in desolation vibe to the VFX.
In short, both videos are performance videos, but with the intention that we feel will dramatically increase Backwords viewing experience, filter in wow factors, and evolve the brand to your fan base.
We have a selection of performance videos in our reference section that would complement well for Sell-ection. Attention to detail, artist positioning, a variety of frames, and great lighting that matches the band's energy are critical factors that contribute to a successful performance video. We want to emphasize good cinematography and action-based lighting and try out more creative arrangements of the band to break away from our past videos. We like the direct eye-line approach that Eric has used in the previous videos, but think that adopting a more voyeuristic style, like in the reference videos, would help engage viewers and give new life to the band's performance. To manage the energy and support the dynamics of the Sell-ection track, we also plan to incorporate slow-motion footage.
Apart from showcasing the band's performance, we also want to create an set up for Eric that conveys the theme of resistance and growth. We believe that overcoming obstacles and working through hardship is an essential part of growth, and we want to explore this idea through the video. We plan to have Eric appear restrained in some way, such as with ropes or chains and singing to break free. This would be a powerful and relatable image that shows that overcoming obstacles is necessary to become our best selves. We can work together to refine this concept further.
We also plan to use lighting to create a variety of moods and enhance the visual experience of the video. We want to use both dark and light scenes to mirror the track's natural juxtaposition, with a full-band arrangement in darker lighting and a single-band setup in lighter and more elegant lighting. This will add more diversity to the viewing experience and keep fans engaged.
Fashion is also a crucial element of the video. While we want Eric to stand out as the lead singer, we also want the rest of the band to support him with their fashion choices. We don't necessarily require matching outfits, but we want the colors to feel cohesive and bring 2-3 outfit options to ensure everyone looks great in the lighting and feels comfortable and unique. We want to incorporate fashion choices to signify the next chapter of Backwordz and bridge well into Pride.
Ultimately, we want this video to have a high energy level and showcase a variety of movements, angles, and locations. We plan to maximize detail, lighting, and location to make the video an evolution beyond our past videos.
Here we are taking a significant step forward for the Backwordz brand with a full Unreal Engine (UE) VFX music video. Given the song's massive and dynamic nature, this video will be an excellent fit. With its strong and impactful vocal dynamics, we'll bring in Josiah X, our VFX artist, to ensure quality control and create a fresh look.
One key area in UE-style videos is that we get to create the world so that the ideas can go relatively big, and with this song having a more dramatic delivery, we can let the VFX shots last longer to let viewers live in the world as well as create more aggression.
One thing that is important with UE Videos is nailing down the conflict. Yes, it's a performance video, and we want to make it big, but this is an excellent viewpoint to come from; Man vs. the world. Is the world in disarray, blurry, on fire, disintegrating? A combination of these things has to be determined before we shoot, and it will help us in lighting and making the best look for Josiah to build upon. I want us to resolve this in pre-production so we can determine things like fore or wind and other things that will help develop our shot list, positioning, and lighting.
We can dream a bit. I really like the optimistic line and embracing more of a floating element to create something more surreal. When I think about challenging times, it feels like time flies by or I'm drifting, and we can do interesting floating elements in a desolate setting to create a feeling of isolation. If we wanted, we could patch this together with stock footage of protesting subtly to show conflict, standing up for what's right, and seeming cohesive. I added a few options in a reference image below to get the mind thinking.
Verbal Inspirations: Energetic, Fashion-forward, world-building
PROPOSAL ONE | This is execution at the highest level, bringing myself and my team into the mix to manage expectations and creative smoother with a high-volume of deliverables (130+), including 2 music videos, 3 teasers each, stills and GIFs, BTS photo and video, Micro-film talking head films and matching promos.
PROPOSAL TWO | This is a more traditional level, bringing myself and my team into the mix to maintain QC throughout the deliverables (14+), including 2 music videos, 2 teasers each, and stills.
PROPOSAL THREE | This is a stripped camping focused on Sell-ection only and ideal for building a relationship between both parties to earn trust, including a music video and 2 teasers (3 deliverables).
HOW WE DO,
WHAT WE DO
THE JECP WAY
By being consistent, persistent, and dependable, while treating people as people we will deliver great experiences for both our clients and team,
showcasing JECP as an example of great leadership in creativity, business practices, and community building,
ultimately leading to return customers, great word of mouth,
and earning a positive reputation for
care for our craft, service, and industry.
We work with artists and freelancers who embody these values,
as it ensures forward progress, creative outcomes,
and a culture of learners.
While providing a service has created a business,
in each aspect, we strive to create a personal and human feeling
to make all of this fun and approachable.
Our main goal is for these projects to establish a relationship over a transaction, and if we truly succeed,
we create a transformation in our artists.
Our leadership embodies "asking why" and embracing the exciting and challenging conversations that drive relationships forward.
Understanding our partner's needs is our foundation. We remain open-minded to ensure people's viewpoints are heard, cultivating the best projects consistently.
There's a lack of accountability, ethics, and gatekeeping within the music industry.
We do honest work with clear intentions; ethics are king in our decision-making.
We believe this leads to personal trust and the healthiest work setting, community, and vulnerability.
We partner with those who value a focus on growth, sustainability, and proactive momentum.
These efforts make for win-win-win scenarios, celebrating success together. The success of each artist and creative supports the success of the next. We make each play one at a time, realizing the long game takes a group effort by our team and our clients.
Every project takes a similar approach to create success. The biggest factor is staying clear and transparent in communication. Both parties want a project to work smoothly. We aim to reduce stress and answer questions, so we are in the most creative production mindset. Pre-production requires syncing everyone’s schedules, securing gear, locations, and freelancers, as well as preparing wardrobe, MU, and props. We run a tight ship with to-do’s for all parties and that’s how we deliver such consistent projects and experiences for our clients. Our ask is that clients respect the process and help us gather information and confirm along the way. Let’s make it a win-win scenario.
See each package for a specific breakdown of contents and differentiation. We have more than one way to engage and each proposal comes with varying deliverables that can impact your release campaign.
2 Music Videos
3 Teaser per video
3+ Promo Photography
10+ Talking Head Style Support Videos
70 + BTS Photo & Video
2 Music Videos
2 Teasers per video
10+ Stills per video
1 Music Video (Sell-ection)
2 Teaser per video
A LITTLE ABOUT WORKING WITH US
Josh Emerick | Director/DP/Producer/Sr Editor
Noah Hines | Cam Op/AC
TBD | Swing Lighting/BTS
PRE-PRODUCTION | 10-21 DAYS
PRODUCTION | 1-2 DAYs
POST-PRODUCTION | 45 Days
DELIVERY | 60 Days
SELL-ECTION REFERENCE FILMS
We love all these videos for their energy, variety, and how pro each band looks. From lighting to motion, thee will serve as our Northstar in this campaign.
PRIDE REFERENCE FILMS
Here are a few references to UE videos, but I do think we can innovate and create something special beyond the wow factor of great VFX. This will happen through intention and symbolism.
FULL SCALE VIDEO CAMPAIGN
WEEKENDER PRODUCTION | 2 MV'S
TWO MUSIC VIDEOS + TRADITIONAL DELIVERABLES
BEHIND THE SCENES, MATCHING PROMOS, SIMPLE PROMO VIDEOS
$12,500 Deposit DUE on contract
$4,687 8 MONTHLY PAYMENTS
1 DAY PRODUCTION | 2 MV'S
TRADITIONAL TEAM + RENTALS
TWO MUSIC VIDEOS
TEASERS + STILLS
$9000 Deposit DUE on contract
$6,750 4 MONTHLY PAYMENTS
1 DAY PRODUCTION | 1 MV
LITE TEAM + RENTALS
ONE MUSIC VIDEO + TEASERS
PAYMENT BREAKDOWN 25/50/25
$4500 Deposit DUE on contract
$9000 Due to Production
$4500 Due to NET 30 OF PRODUCTION
We see this as a bridge to building a healthy relationship with Backwordz + Co. The artists we work with are driven and care for their futures and see JECP as a partner in creative decisions. We want to evolve our artists and give a pro-level treatment in return for trust in the creative process.
review. decide. Sign.
Take some time to look the full proposal over together, ask questions, and on our next call, we can dig into the nitty-gritty. We can decide which option suits you best and draw up the invoice, contract, and other paperwork needed to make it official during this call.
Once we have an agreement, we officially enter pre-production, setting dates, securing locations, props, gear, team, and all the small things in between.
Please let us know if you have any additional questions or concerns. We're are eager to build something special for the Backwordz and hope for one of these sticks!
INVEST IN JECP
JECP is honored to work with talented artists, serve great experiences,
and make ideas possible.
In working with us, you grow our small business,
continue our operations, provide freelancers jobs, help serve our vendors,
and allow our footprint on your musical journey.
We love the work we do, appreciate the artists who trust us, and want to keep moving this business onward.
- Josh & Ross
This Agreement is entered into between J. Emerick Cinema & Photo, LLC(“PRODUCER”), and (“CLIENT”). Client and Producer may also hereinafter be referred to as “Party” or the “Parties”, as applicable. 01: Producer confirms they have the know-how and professional expertise to film and edit the video(s). 02: Client agrees to pay for the services to be performed by Producer and within agreed terms and payment schedule selected together. 03: The parties desire to enter into a business relationship to be governed by the terms and conditions set forth herein the creative treatment. 05: In consideration of the mutual promises set forth herein, the sufficiency of which is hereby acknowledged, the parties agree as follows: SUBJECT OF THE AGREEMENT. Client has provided Producer with instructions for a video to be filmed and edited by the Producer. The Parties have agreed that Producer will film and edit the Video. SCHEDULE AND SERVICES. 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This Agreement shall be effective from the date signed for a period of one year, unless sooner terminated by either party in accordance with the terms and conditions of this Agreement. This Agreement is terminable by either party at any time, with or without cause, effective upon notice to the other party. If Producer exercises its right to terminate the Agreement, any obligation it may otherwise have under this Agreement shall cease immediately, except that Producer shall be obligated to compensate Client for work performed up to the time of termination. If Client exercises its right to terminate the Agreement, a non-refundable cancellation fee of 25% of the total agreed upon project budget reflected in this agreement is to be paid to the Producer immediately upon official cancellation of the project. 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Any dispute arising out of or relating to this Agreement, or any breach thereof, shall be resolved by binding arbitration in Zanesville, OH in accordance with the Arbitration Rules of the American Arbitration Association then in effect, and judgment on the award rendered by the arbitrator(s) may be entered in any court of competent jurisdiction. All costs and expenses, including attorney’s fees, relating to the resolution of any such dispute shall be borne by the party incurring such costs and expenses. Notwithstanding their promise to arbitrate all disputes, the Parties acknowledge that either of them may seek emergency or temporary injunctive relief, but absolutely no other relief, in any court of competent jurisdiction. All other disputes, claims and remedies shall be settled by arbitration. INDEMNITY. 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