atoz tree experts
HI ATOZ TEAM,
Our main objective is to build a project bridging a relationship between Viman and AtoZ. We have a few options for involvement to kick things off at various levels of involvement. With any of the options, we are considering how this project equates to useful tools over flashy pieces of content. We want to create a batch of content that both feels professional and useful to solving problems within the business.
We’ve built a proposal with two options focused on brand consistency and playing into marketing the band as the core piece. These projects are built to be more functional in the budget so we can establish a working relationship. For the first one or two videos, we are focusing on in-camera, minimal crew, and using lighting and color theory to make BFH come off as professional while keeping budget minimal.
JECP aims to establish trust, deliver an effective project, and focus on building the BFH brand through this first campaign. We understand that artists need more than a music video, but tools that can be used to interact with potential fans. The start of any project has hurdles, lacks clarity, and has tremendous uncertainty. We like to serve our artist experiences that are fun and bring out the best performances. The most crucial aspect of either proposal is to establish face value and energy.
Be kind is fairly easy and straightforward. With this being a cover the video should be 80-90% band and the other be the b-roll of the dancer sprinkled in. Nothing here should be over the top, but feel professional. Art direction will play a role in this, mostly focusing on the original video's usage of the color pink. We will use this as a color accent, looking for pink glow sticks, pink attire, and lighting. This keeps costs down and feels on the brand.
For the other film, we will develop a general 80% band to 20% b-roll, with minimal character or props. This video will have two band aspects. One full band at our studio space with good lighting and single-member shots with a focus on red as the accent color, pulling inspiration for the BOH logo color. The b-roll should also tie in the color red through attire, lighting, or props. These details can be figured out as we approach production and through our guidance.
Keeping budget and time into account, we believe this first project should be planned and shot at our studio in Columbus. We can prep and plan for the logistics easy and do a mixture of looks easier here. The mood board has a variety of images from other videos to showcase the examples and shots from our studio towards the end to showcase its usage.
In addition to the main music videos, we have the PROPOSAL A designed to achieve two films and matching promos from the red original video set to aid in release.
HOW WE DO,
WHAT WE DO
Every project takes a similar approach to create success. The biggest factor is staying clear and transparent in communication. Both parties want a project to work smoothly. We aim to reduce stress and answer questions so we are in the most creative mindset during production. Pre-production requires syncing everyone’s schedules, securing gear, locations, and freelancers as well as preparing wardrobe, MU, and props. We run a tight ship with to-do’s for all parties and that’s how we deliver such consistent projects and experiences for our clients. Our ask is that clients respect the process and help us gather information and confirm along the way. Let’s make it a win-win scenario.
We love camera systems that pack a punch, move the day along with little hesitation and look beautiful. This project has a few variations that we feel the RED Scarlet 5k system will handle best. Being able to switch between 24fps for performances at the standard motion to 48fps for talent and b-roll as well as 120fps for super slow motion all while staying in 4k resolution makes this the camera of choice.
Pairing this with wireless video to the monitor will keep the day moving fast. We're either going to add anamorphic lensing or filtration for the flaring and softness in examples for a top tier cinematic feel.
We are keeping the lighting kit simple, lightweight, and packaged for travel. This will keep the project moving fast, allow more creative control, and let everyone work comfortably.
We run our sets on a clean and fast time frame. We ask that clients be respectful of the schedule, but understanding that perfection can take time. Work with us, and we will all create the best project. We try to stay on schedule while being open to ideas that can make the project its best.
Internally we work through our rough cut to a fine cut for clients to fast track a single set of revisions. We can prioritize one piece over the other into a list we work down. 30-40 days turnaround time with one round of revisions. Bills at $100/hr with additional revisions.
See each package for a specific breakdown of contents and differentiation. The list below is a general approach for base-level JECP projects.
1 Music Video
Behind the Scenes
A PEEK BEHIND THE SCENES
Josh Emerick | Director + DP + Sr Editor
TBD | Production Assistant + BTS Photo/Video
PRE-PRODUCTION | 2 WEEKS
PRODUCTION | 1 DAY
POST-PRODUCTION | 12-22 HOURS
DELIVERY | 30-60 DAYS
The GK film showcases the strong performance, good use of color, and a mixture of a full band and single-member shots. Added in some element of b-roll is all we would have to do for the fuller picture. The Halsey video is for reference to the usage of the color pink.
FULL CAMPAIGN | BRANDED VISUAL IDENTY
FILMS, PHOTO + CONTENT CAMPAIGN
TWO DAYS OF PRODUCTION + 6 MONTH RETAINER PHOTO SHOOT
STOCK PHOTOGRAPHY + STOCK FOOTAGE CATALOG
TEAM HEADSHOTS VARIETY
BIO FILM (DRIVEN BY INTERNAL TEAM -- 90-120 SEC)
HERO FILMS (2 CLIENT TESTIMONIAL FILMS -- 60 SEC)
43 HRS OF POST PRODUCTION
FREE STORY MAPPING WORKSHOP + PDF ($1200 VALUE)
$10,391 FULL RATE
$8,765 NEW CLIENT RATE
PAYMENT BREAKDOWN 6 MONTH RETAINER
$4382.50 Due before MAIN production
BIO-FILM + STOCK PHOTOGRAPHY
ONE DAY OF PRODUCTION
BIO FILM (DRIVEN BY INTERNAL TEAM -- 90-120 SEC)
22 HRS OF POST PRODUCTION
PAYMENT BREAKDOWN 25/50/25
$1,164.25 Deposit DUE on contract
$2328.50 Due by Production
$1,164.25 NET 30 from production
ONE DAY OF PRODUCTION
5 HRS OF POST PRODUCTION
PAYMENT BREAKDOWN 25/50/25
$462.50 Deposit DUE on contract
$925 Due by Production
$462.50 NET 30 from production
In taking on this project at a significantly discounted rate we want to clarify why, deeper than doing a favor. In producing this production we hope to not only earn your trust but also create a behind the scenes vlog that helps exemplify how simple productions still have moving parts and can be produced high end. So we will be using the BTS as marketing and educational based content.
We are viewing this production as an opportunity to re-invest in JECP’s marketing material over business growth. We will be using the agreed-upon rate to cover the base cost of operations, our freelancer rates and to aid in marketing efforts. Your contribution is not only in providing us new work but impacting how other artists learn from us and other creatures we help grow in the creative community.
The money we are removing from the cost directly impacts reduced crew rates by 17%, Jr Editor for free, Pre-production for free, Post Production finishing for Free, leaving hard costs of production, costume, and location/rentals being the non-negotiable items to make this project a reality.
review. decide. sign.
Take some time to look at these proposals over together, ask questions and on our next call, we can dig into the nitty-gritty. During this call, we can decide which option suits you best and draw up the invoice, contract, and other paperwork needed to make it official.
Once we have an agreement we officially enter pre-production; setting dates, securing locations, props, gear, team, and all the small things in between.
Please let us know if you have any additional questions or concerns. We're are eager to build something special for the ASOP team and hope one of these sticks!
DP + Producer
INVEST IN JECP
JECP is honored to work with talented artists, serve great experiences,
and make ideas possible.
In working with us, you grow our small business,
continue our operations, provide freelancers jobs, help serve our vendors,
and allow our footprint on your musical journey.
We love the work we do, appreciate the artists who trust us, and want to keep moving this business onward.
- JOSH + ROSS
We are pleased that you have selected JECP LLC to assist you with branding services.
When awarding us your project you are investing in the future of a small business, continuing our operations, providing jobs for freelancers, and giving us an opportunity to be a part of your music career. We love the work we do, appreciate the artists who trust us, and want to keep moving this business forward. It’s our honor to serve you.
SCOPE OF WORK
Each project has it’s a combination of services and these are expectations of each body of work:
All video work created by JECP will be of high resolution in formats accepted and optimized for various platforms; social, web, broadcast, and streaming. Delivered through dropbox for smoother sharing of content. These specifications are in relationship to your proposal/package attached to this contract.
All photo work created by JECP will be of high resolution in formats accepted and optimized for various platforms; social, web, design, and print. Delivered through dropbox for smoother sharing of content. These specifications are in relationship to your proposal/package attached to this contract.
All design work created by JECP will be of high resolution in formats accepted and optimized for various platforms; social, web, design, animation, and print. Delivered through dropbox for smoother sharing of content.
JECP knows each project tool is important, but the primary tool for making each one successful comes from communication. With great communication, these all work together or separately at their maximum ability. Strategy and communication come together and execute through the above tools. This is a group effort. We promise to communicate clearly, directly, and with care. In return, we ask you to share those same qualities.
With production, we will implement problem-solving, remain safe, and ensure everyone is informed throughout the production. We will assign and Project Manager/Director/Producer who will be a key point of contact throughout your day. It is expected that the day's schedule is respected and both parties come prepared on the day of production.
Our deadline will be met unless communicated beforehand in relation to the agreed package. We run an internal rough cut, before fine-tuning our project to the fine cut is first to see our client's eyes. We award one round of clear revisions and fast track the process after for a quick final cut. Additional revisions land at $100/hr for further tuning.
In addition to the projects fees, you will be responsible for certain disbursements, expenses, and other costs JECP incurs in connection with this agreement, in the following circumstances:
If a person in relation to the client doesn't respect property, JECP, equipment, or crew and it results in physical damage or injury, the client is responsible for 100% of the cost resulted.
Be nice. Be respectful. Collaborate. If these simple ideas are followed there is nothing to worry about. Accidents happen, malicious acts are not accepted.
Unless special arrangements are otherwise made in writing, fees and expenses of others will be your responsibility and will be billed directly to you. These costs will be approved by you, in writing, in advance of being incurred. You will be invoiced for all reimbursable expenses, together with appropriate documentation evidencing such expenses. Reimbursable expenses shall be paid by you within 14 days of the date of invoice.
Our packages cover production and post-production. Additional fees in location, talent, props, etc will be billed separately from the package unless specified with your Project Manager. This information is within the proposal.
JECP utilizes a 25/50/25 payment agreement for projects. This structure is 25% down to secure your proposed project/treatment and draw up this service agreement. This is non-refundable after paid. An additional 50% is due 14 days before the production date. Once the two-week window is entered this payment is non-refundable/non-negotiable. The final 25% is due on a net 30 days after the production date and is non-negotiable. This protects our business, define clear rules, and are meant to make the payment process structured.
All invoicing is through PayPal from email@example.com These invoices are shareable, can be paid in partial amounts, and meant to keep the sales process convenient. We accept PayPal, PayPal financing, credit/debit cards, cash + check. Checks are made out to
J. Emerick Cinema & Photo, LLC or Josh Emerick.
We send out google calendar invites for the due dates of payment, the amount due and a link directly to your PayPal invoice for automated collections.
LATE PAYMENT PENALTY
JECP reserves the right to impose an interest charge equal to 5% on any fees or invoiced reimbursable expenses that remain unpaid after 7 days. Every 7 days that past result in an additional 5%.
CONDITIONS TO OUR SERVICE OF PERFORMANCE
Prior to commencing the performance of services, you agree to first:
Designate a primary point of contact who is responsible for decisions
and for answering and resolving questions and issues: JOSH EMERICK
We need cooperation, communication, the reason for our understanding of creation/strategy, and for the client to follow the plan of the proposed project.
In order for JECP to perform services for you in an effective and efficient manner, you agree to:
Provide all information, content, and documentation that JECP may request from you or that may otherwise be useful to us in connection with the performance of services; and
Immediately advise JECP of any changes to your operations or other information that may require a change in the scope or particulars of the services.
If you want to increase or decrease the scope of the services described above, or want to add additional services, JECP requires that any such changes be mutually agreed to in writing and attached to this agreement as an addendum.
HANDLING OF DISPUTES
This agreement will be governed by and construed in accordance with the laws of OH. Any dispute that arises relating to this agreement shall be settled by arbitration in Columbus, OH, in accordance with the rules of the American Arbitration Association, provided that discovery shall be governed by the civil procedure rules of OH or any successor statute, and judgment upon the award rendered may be entered in any court having jurisdiction. You agree to waive any objection to the jurisdiction of such a venue.
Notwithstanding the preceding paragraph, with respect to the collection of past due to monies that you owe to JECP in accordance with the terms of this letter agreement equal to or less than the jurisdictional limit for small claims court in OH, JECP shall be permitted, in JECP's sole discretion, to bring a summary proceeding against you in such court and you agree to waive any objection to personal jurisdiction or venue, and any right to a trial before a jury, in any proceeding in these courts. You agree to pay all costs and expenses, including but not limited to; reasonable attorney fees and court costs, for the collection and/or enforcement of any obligation under this agreement, whether or not a lawsuit or arbitration is commenced.
This agreement will continue until completion of the services unless terminated earlier by either party upon 30 days advance written notice. Should either party terminate this agreement prior to the end of the term, you will pay to JECP the unpaid portion of fees for services that were performed, plus all unpaid reimbursable expenses.
Notwithstanding the previous paragraph, if you intentionally or repeatedly do not abide by these terms, and the situation is not resolved within 10 days of receiving written notification from JECP, we reserve the right to end the project immediately.
Independent contractors are variables we consider with every project and fast communication is absolutely needed in order to serve those relationships with proper respect.
This agreement shall only be amended upon the written approval of both parties. The client is not permitted to assign your rights, duties, or obligations under this agreement to any other party without JECP's prior written consent.
This agreement constitutes the entire agreement between the client and JECP with respect to the performance of the services set forth above. This agreement supersedes any previous agreements between these parties relating to the performance of these services.
Client certifies that they have read and agree with the preceding Disclaimer.