a sense of purpose
MULT-FILM ALBUM CAMPAIGN
Josh Emerick & Ross Theisen
HI ASOP TEAM,
Our main objective is to build a project that supports this next album release with consistency and a focus on the whimsical elements of escapism.
We’ve built a proposal with three options focused on brand consistency and playing into escapism and the whimsical vibes of each track. Overall these films are designed to be a step above what other artists in the Ohio Area are producing to the help the ASOP brand stand out visually above the rest. Our two stories focus on growing up and leaving behind childhood and what it’s like to give too much of yourself away to others and how that can negatively effect your sense of self.
This video is our main focus on going big and building something whimsical. In format we see this being roughly 50/50 with the band to storyline and shooting more cinematically with a defined storyline. The tone with feel dark with surreal elements that feel dreamlike and pushing the band between ideas stuck in your mind and actually in the storyline setting.
The general storyline we aim to work towards is a boy waking in the night and realizing his sleep time friend (teddy bear of some sort) has come to life. This imaginary friend takes him to the woods for an adventure through the night. Think “Where the wild things are” and as they make it to the woods there are china ball lights hanging where they dance together, laugh and spend time together. As we pass through this the imaginary friend begins to fade from him (growing up and leaving childlike things behind).
For the band shots, we have two looks. Single shots that are dark and through walls with holes in them letting ideas in through small cracks and then also doing full band shots under the china balls in the woods.
BACK IN STYLE
This videO will be more of a hard hitter on band shots and interesting b-roll that keeps viewers interest. We see 80/20 band to b-roll. For these we want to shoot 2-3 looks for the band shots, all single members to make for better lighting and high energy. The storyline will be around a single character slowly becoming more pale, drained and strained from being attached to cables.
For the story we are going to bring in electrical cables, tubes and LED strips to build a chair that the character is tied to with these symbolizing things being downloaded and uploaded draining or giving back to the character. This is the base working idea that will flesh out closer as we get to production.
For the band shots we want to go lighting heavy with a mixture of shots on Orange back drop, black and potentially green screen to build simple VFX over the band shots. As well we will shoot video portraits of the members to give an Ashy vibe like you are burning up or disintegrating away.
PLAYTHROUGHS + PROMOS
In addition to the main music videos we have the PROPOSAL A designed to achieve a full campaign for ASOP with a led Promos session as well as matching images from the MV sets to add content to the full cycle and dedicating a separate camera system to playthroughs for the other tracks on Story line days.
With all this content we aim to maximize time, create more content and most importantly, match the content in terms of either set design, color or micro-content for streaming purposes.
Every project takes a similar approach to create success. The biggest factor is staying clear and transparent in communication. Both parties want a project to work smoothly. We aim to reduce stress and answer questions so we are in the most creative mindset during production. Pre-production requires syncing everyone’s schedules, securing gear, locations, and freelancers as well as preparing wardrobe, MU, and props. We run a tight ship with to-do’s for all parties and that’s how we deliver such consistent projects and experiences for our clients. Our ask is that clients respect the process and help us gather information and confirm along the way. Let’s make it a win-win scenario.
We love camera systems that pack a punch, move the day along with little hesitation and look beautiful. This project has a few variations that we feel the RED Scarlet 5k system will handle best. Being able to switch between 24fps for performances at the standard motion to 48fps for talent and b-roll as well as 120fps for super slow motion all while staying in 4k resolution makes this the camera of choice.
Pairing this with wireless video to the monitor will keep the day moving fast. We're either going to add anamorphic lensing or filtration for the flaring and softness in examples for a top tier cinematic feel.
We are keeping the lighting kit simple, lightweight, and packaged for travel. This will keep the project moving fast, allow more creative control, and let everyone work comfortably.
We run our sets on a clean and fast time frame. We ask that clients be respectful of the schedule, but understanding that perfection can take time. Work with us, and we will all create the best project. We try to stay on schedule while being open to ideas that can make the project its best.
Internally we work through our rough cut to a fine cut for clients to fast track a single set of revisions. We can prioritize one piece over the other into a list we work down. 30-40 days turnaround time with one round of revisions. Bills at $100/hr with additional revisions.
See each package for a specific breakdown of contents and differentiation. The list below is a general approach for base-level JECP projects.
1 Music Video
Behind the Scenes
A PEEK BEHIND THE SCENES
Ross Theisen | Art Director + Director + Photographer
Josh Emerick | Producer + DP + VFX Supervisor + Sr Editor/GreenScreen/Colorist
TBD | MUA
TBD | Character Creation
TBD | Stylist/Wardrobe
Noah Hines | Camera Operator + Media Management + Jr Editor
Trevor O’Neil | Grip + Gaff
Carter Smith | Project Coordination + Production Assistant
TBD | Production Assistant + BTS Photo + Video
PRE-PRODUCTION | 2-3 WEEKS
PRODUCTION | 2.5 DAYS
POST-PRODUCTION | 33-77 HOURS
DELIVERY | 60 DAYS
PEYOTE COOKIES MOOD BOARD
BACK IN STYLE MOOD BOARD
FULL CAMPAIGN | FULL ALBUM CYCLE CAMPAIGN
FILMS, PHOTO + CONTENT CAMPAIGN
FULL TEAM (7-9)
CAMERA, LIGHTING + MOTION RENTALS
MATCHING PROMO PHOTOGRAPHY
STREAM FILMS + PLAYTHROUGHS
73 HRS OF POST PRODUCTION
DESIGN CAMPAIGN BLOOM FOR RELEASE
$25,019 FULL RATE
$15,750 NEW CLIENT RATE
PAYMENT BREAKDOWN 25/50/25
$3937.50 Deposit DUE on contract
$2953.13 Monthly @ 4 month retainer
NOTE: Production begins on Pay #4 ($11,500)
TWO FILM + LITE PROMO + TRADITIONAL CONTENT CAMPAIGN
2 DAY PRODUCTION
MID-TIER TEAM (4-6)
SINGLE MEMBER FILMS
CAMERA, LIGHTING + MOTION RENTALS
44 HRS OF POST PRODUCTION
$13,369 FULL RATE
$8,564 NEW CLIENT RATE
PAYMENT BREAKDOWN 25/50/25
$2141 Deposit DUE on contract
$4282 Due by Production
$2141 NET 30 from production
TWO FILM ONLY - STRIPPED PRODUCTION
1 DAY PRODUCTION
LITE TEAM (3-4)
CAMERA, LIGHTING + MOTION RENTALS
33 HRS OF POST PRODUCTION
$9,093 FULL RATE
$6,364 NEW CLIENT RATE
PAYMENT BREAKDOWN 25/50/25
$1591 Deposit DUE on contract
$3182 Due by Production
$1591 NET 30 from production
In taking on this project at a significantly discounted rate we want to clarify why, deeper than doing a favor. In producing this production we hope to not only earn your trust but also create a behind the scenes vlog that helps exemplify how simple productions still have moving parts and can be produced high end. So we will be using the BTS as marketing and educational based content.
We are viewing this production as an opportunity to re-invest in JECP’s marketing material over business growth. We will be using the agreed-upon rate to cover the base cost of operations, our freelancer rates and to aid in marketing efforts. Your contribution is not only in providing us new work but impacting how other artists learn from us and other creatures we help grow in the creative community.
The money we are removing from the cost directly impacts reduced crew rates by 17%, Jr Editor for free, Pre-production for free, Post Production finishing for Free, leaving hard costs of production, costume, and location/rentals being the non-negotiable items to make this project a reality.
review. decide. sign.
Take some time to look at these proposals over together, ask questions and on our next call, we can dig into the nitty-gritty. During this call, we can decide which option suits you best and draw up the invoice, contract, and other paperwork needed to make it official.
Once we have an agreement we officially enter pre-production; setting dates, securing locations, props, gear, team, and all the small things in between.
Please let us know if you have any additional questions or concerns. We're are eager to build something special for the ASOP team and hope one of these sticks!
DP + Producer
INVEST IN JECP
JECP is honored to work with talented artists, serve great experiences,
and make ideas possible.
In working with us, you grow our small business,
continue our operations, provide freelancers jobs, help serve our vendors,
and allow our footprint on your musical journey.
We love the work we do, appreciate the artists who trust us, and want to keep moving this business onward.
- JOSH + ROSS
We are pleased that you have selected JECP LLC to assist you with branding services.
When awarding us your project you are investing in the future of a small business, continuing our operations, providing jobs for freelancers, and giving us an opportunity to be a part of your music career. We love the work we do, appreciate the artists who trust us, and want to keep moving this business forward. It’s our honor to serve you.
SCOPE OF WORK
Each project has it’s a combination of services and these are expectations of each body of work:
All video work created by JECP will be of high resolution in formats accepted and optimized for various platforms; social, web, broadcast, and streaming. Delivered through dropbox for smoother sharing of content. These specifications are in relationship to your proposal/package attached to this contract.
All photo work created by JECP will be of high resolution in formats accepted and optimized for various platforms; social, web, design, and print. Delivered through dropbox for smoother sharing of content. These specifications are in relationship to your proposal/package attached to this contract.
All design work created by JECP will be of high resolution in formats accepted and optimized for various platforms; social, web, design, animation, and print. Delivered through dropbox for smoother sharing of content.
JECP knows each project tool is important, but the primary tool for making each one successful comes from communication. With great communication, these all work together or separately at their maximum ability. Strategy and communication come together and execute through the above tools. This is a group effort. We promise to communicate clearly, directly, and with care. In return, we ask you to share those same qualities.
With production, we will implement problem-solving, remain safe, and ensure everyone is informed throughout the production. We will assign and Project Manager/Director/Producer who will be a key point of contact throughout your day. It is expected that the day's schedule is respected and both parties come prepared on the day of production.
Our deadline will be met unless communicated beforehand in relation to the agreed package. We run an internal rough cut, before fine-tuning our project to the fine cut is first to see our client's eyes. We award one round of clear revisions and fast track the process after for a quick final cut. Additional revisions land at $100/hr for further tuning.
In addition to the projects fees, you will be responsible for certain disbursements, expenses, and other costs JECP incurs in connection with this agreement, in the following circumstances:
If a person in relation to the client doesn't respect property, JECP, equipment, or crew and it results in physical damage or injury, the client is responsible for 100% of the cost resulted.
Be nice. Be respectful. Collaborate. If these simple ideas are followed there is nothing to worry about. Accidents happen, malicious acts are not accepted.
Unless special arrangements are otherwise made in writing, fees and expenses of others will be your responsibility and will be billed directly to you. These costs will be approved by you, in writing, in advance of being incurred. You will be invoiced for all reimbursable expenses, together with appropriate documentation evidencing such expenses. Reimbursable expenses shall be paid by you within 14 days of the date of invoice.
Our packages cover production and post-production. Additional fees in location, talent, props, etc will be billed separately from the package unless specified with your Project Manager. This information is within the proposal.
JECP utilizes a 25/50/25 payment agreement for projects. This structure is 25% down to secure your proposed project/treatment and draw up this service agreement. This is non-refundable after paid. An additional 50% is due 14 days before the production date. Once the two-week window is entered this payment is non-refundable/non-negotiable. The final 25% is due on a net 30 days after the production date and is non-negotiable. This protects our business, define clear rules, and are meant to make the payment process structured.
All invoicing is through PayPal from email@example.com These invoices are shareable, can be paid in partial amounts, and meant to keep the sales process convenient. We accept PayPal, PayPal financing, credit/debit cards, cash + check. Checks are made out to
J. Emerick Cinema & Photo, LLC or Josh Emerick.
We send out google calendar invites for the due dates of payment, the amount due and a link directly to your PayPal invoice for automated collections.
LATE PAYMENT PENALTY
JECP reserves the right to impose an interest charge equal to 5% on any fees or invoiced reimbursable expenses that remain unpaid after 7 days. Every 7 days that past result in an additional 5%.
CONDITIONS TO OUR SERVICE OF PERFORMANCE
Prior to commencing the performance of services, you agree to first:
Designate a primary point of contact who is responsible for decisions
and for answering and resolving questions and issues: JOSH EMERICK
We need cooperation, communication, the reason for our understanding of creation/strategy, and for the client to follow the plan of the proposed project.
In order for JECP to perform services for you in an effective and efficient manner, you agree to:
Provide all information, content, and documentation that JECP may request from you or that may otherwise be useful to us in connection with the performance of services; and
Immediately advise JECP of any changes to your operations or other information that may require a change in the scope or particulars of the services.
If you want to increase or decrease the scope of the services described above, or want to add additional services, JECP requires that any such changes be mutually agreed to in writing and attached to this agreement as an addendum.
HANDLING OF DISPUTES
This agreement will be governed by and construed in accordance with the laws of OH. Any dispute that arises relating to this agreement shall be settled by arbitration in Columbus, OH, in accordance with the rules of the American Arbitration Association, provided that discovery shall be governed by the civil procedure rules of OH or any successor statute, and judgment upon the award rendered may be entered in any court having jurisdiction. You agree to waive any objection to the jurisdiction of such a venue.
Notwithstanding the preceding paragraph, with respect to the collection of past due to monies that you owe to JECP in accordance with the terms of this letter agreement equal to or less than the jurisdictional limit for small claims court in OH, JECP shall be permitted, in JECP's sole discretion, to bring a summary proceeding against you in such court and you agree to waive any objection to personal jurisdiction or venue, and any right to a trial before a jury, in any proceeding in these courts. You agree to pay all costs and expenses, including but not limited to; reasonable attorney fees and court costs, for the collection and/or enforcement of any obligation under this agreement, whether or not a lawsuit or arbitration is commenced.
This agreement will continue until completion of the services unless terminated earlier by either party upon 30 days advance written notice. Should either party terminate this agreement prior to the end of the term, you will pay to JECP the unpaid portion of fees for services that were performed, plus all unpaid reimbursable expenses.
Notwithstanding the previous paragraph, if you intentionally or repeatedly do not abide by these terms, and the situation is not resolved within 10 days of receiving written notification from JECP, we reserve the right to end the project immediately.
Independent contractors are variables we consider with every project and fast communication is absolutely needed in order to serve those relationships with proper respect.
This agreement shall only be amended upon the written approval of both parties. The client is not permitted to assign your rights, duties, or obligations under this agreement to any other party without JECP's prior written consent.
This agreement constitutes the entire agreement between the client and JECP with respect to the performance of the services set forth above. This agreement supersedes any previous agreements between these parties relating to the performance of these services.
Client certifies that they have read and agree with the preceding Disclaimer.